New Retail is a system proposed by Jack Ma which allows customers to buy goods/services at both wholesale price and retail too. CHY Mall is one of several companies of the partnership between Sairui Holdings Group portfolio founded by Zhang Yuan who is also the current chairman and CHY (Century Hen Yue) Group founded by Ben Chah from Malaysia. Sairui Mall was born on the vision that with the rapid
development of society, the current economic models are becoming obsolete in this era of information and big data; in order to move to the next step. The company grew and became CHY Mall with fresh capital flowing in. Failing to adapt can easily explain the downfall of several formal economic giants. Just like in the dinosaurs’ era, it is not the strongest nor the richest who will survive, rather those ready and able to adapt to change. Companies keep producing excellent goods, but without the right exposure, they cannot sell. CHY Mall bets on a social e-commerce platform aiming at providing better services to small and medium enterprises, entrepreneurs, farmers, or anyone willing to join the journey. CHY Mall brings a new retail model that might change the way we buy and sell products in the future. At the same time, it opens an incredible opportunity for businesses as well as investors who can make money quite easily.