Megi Gogua: Education & Martech

19.05.2025
My Open Lecture at კავკასიის საერთაშორისო უნივერსიტეტი • Caucasus International University
(My first lecture in the Georgian Language)

✍🏼English for Digital Marketers: Exercises

The key to succeeding in the career is to be able to communicate -
spend only 15 minutes to complete these exercises if you wish to practice English for a Marketing-related field

Check out more -> https://www.megigogua.ge/mkt-eng-free-ex

Are there marketing topics you want to focus on in these exercises?

I would love to know!

Welcome to MarTalks - a safe space in the format of an online speaking club to discuss Digital Marketing or MarTech (Marketing + Technologies) topics in English.

Please note!
Even though “MarTalks” are free, I intend to ensure the quality of the discussions; hence, the number of participants at each discussion is limited to 2-7 people.

If your English is at least B1, register via the link -> https://www.megigogua.ge/martalks

Let's talk!

So many platforms for marketing activities, and sometimes it's really confusing - where should we even start?

In this Online Open Lecture, I discuss MarTech MarTech Platforms, their classifications and specificities.

I would love to read your thoughts - do you agree? Do you disagree? Please let me know in the comments!

Link to the video -> https://youtu.be/eauWyElqmOE

18. MarTech & MarTech Platforms (Online Open Lecture) So many platforms for marketing activities, and sometimes it's really confusing - where should we even start? In this Online Open Lecture I discuss MarTech M...

Our experience is shaped by numerous factors, and our online behaviour is a great foundation for the ways we shape what's offered to us.

Nowadays, digital marketing is focused on customer-centricity, and even though the automation and personalisation approaches are similar across the MarTech/Digital Marketing, the ways each customer responds to them defines their overall customer experience.

In this Online Open Lecture, I discuss MarTech and Customer Experience.

I would love to read your thoughts - do you agree? Do you disagree? Please let me know in the comments!
Link to the video -> https://youtu.be/IPs15cAuMHs

17. MarTech & Customer Experience (Online Open Lecture) Our experience is shaped by numerous factors, and our online behaviour is a great foundation for the ways we shape what's offered to us. Nowadays, digital ma...

Based on my 12 years of experience teaching and studying digital marketing, I share with you three major categories of words you need to know to succeed in your marketing-related communication in English as a non-native English speaker.

The first category refers to the general business vocabulary used for business communication and correspondence, relevant abbreviations and idioms, like “ to call it a day”, “to think outside the box”, to “circle back”, etc.

The second category includes general marketing-related terms and their meanings, such as customer experience, customer experience journey, purchase funnel, conversion, lifetime value, brand awareness, lead generation, etc.

And the third category refers to the terms used on the specific platform relevant to your field, whether you work on Meta platforms like Facebook or Instagram, Google Platforms like Google Analytics or Google Ads, visualisation platforms like Tableau, in UX/UI using Figma, creating and optimising websites using content management systems like WordPress or Wix.

These platforms generally have their own glossaries, and it is always good to know relevant terms for clear communication with colleagues.

All of this may sound overwhelming, I understand.

So, to support you on this journey of learning, I create free English exercises for digital marketers, host free open discussion club for people interested in digital marketing, and I post Online Open Lectures on my YouTube channel.

You can also check out The MarTech Guide I wrote to help you learn about your potential in the marketing technology-related field. Moreover, I offer individual online consultations to improve your communication skills to move closer to the marketing career of your dreams.

Please do not hesitate to contact me if you are interested and if you have any questions. I look forward to hearing from you!

Marketing cannot operate without data, especially nowadays with rapidly advancing technology.

In this Online Open Lecture, I discuss MarTech and Data, characteristics and challenges.

I would love to read your thoughts - do you agree? Do you disagree? Please let me know in the comments!

Link to the video -> https://youtu.be/aF6v9xrVxOQ

16. MarTech & Data (Online Open MarTech Lecture) Marketing cannot operate without data, especially nowadays with rapidly advancing technology. In this Online Open Lecture, I discuss MarTech and Data, charac...

💬 Why MarTalks?

✅Build confidence in general marketing-related communications
✅Practice speaking about business and MarTech (Marketing Technology) in English
✅Learn new marketing-related vocabulary
✅Discuss trending Digital Marketing topics with like-minded individuals
✅Network with marketers from around the world

👋 MarTalks?
It is a safe space in the format of an online speaking club to discuss MarTech (Marketing + Technologies) topics in English

Sign up now—limited spots are available!

➡️ Here is the link to register: https://www.megigogua.ge/martalks

Do you have any questions?
Please let me know!

🌟 Marketing: Who do you need to know

Marketing is a continuously growing field. New trends, new platforms, new cases...
However, fundamentals matter: here are several marketers you can learn about as they greatly contributed to marketing development.

1. Philip Kotler
“Do not be fooled by my title “Father of Modern Marketing.” If I stop following the latest developments and ideas, my marketing knowledge will quickly lose value.” - Philip Kotler
- Popularisation of “marketing mix”
- Contribution to the development of the Social Media Marketing field

2. Peter Drucker
In 1953 stated that the first question for any business is: “Who is the customer?”
Focus on the value of the product and its problem-solving abilities, instead of just the product or service itself.

3. E. St. Elmo Lewis
Developed AIDA - an advertising theory in which the marketing professional is aware of a set of stages that a customer goes through when deciding whether to make a purchase.

4. Theodore Levitt
In 1960 introduced a term “Marketing myopia”, describing the common mistake of prioritizing short-term goals over long-term growth and prioritizing business needs over customer needs.
- Myopic businesses look inward, not outward
- Myopic businesses look at the immediate future, not the distant one

Is there someone else you’d like to add to this list?

Is there any other term, model or theory you consider to be fundamental in the marketing field?

Please let me know!

🔎 Each successful career begins with an understanding of the basic concepts in both the area of specialisation and research development.

As I have been developing my academic and consulting career in marketing for more than 12 years, I decided to share the most important (in my opinion) aspects of marketing-related research.

I discuss them in the videos of the YouTube Series, “Basics of Research in Marketing.”

So far, there are the following videos:
1. Primary & secondary data sources in research in marketing
2. Indicators of the publication quality in marketing research (with examples)
3. The CRAAP test with examples
4. Where to find academic sources for your research in marketing
5. Free academic sources of good quality for your research in marketing (with examples)

I hope these videos will be useful for you!
Don't hesitate to share these videos with anyone you consider to be interested.

Do you have any questions or concerns related to the research process in marketing?
I am looking for the particular questions in this domain for further videos - so I would appreciate your input and help with an explanation video :)



YouTube Playlist:

MEGI GOGUA | Research in Marketing Each successful academic career begins with an understanding of the basic concepts not only in the topic of specialisation but also in research development. ...