Coach Joe

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Coach Joe I help blokes over 40 ditch back pain and the beer belly so they can feel strong, fit, and be there for their family. DM me "FIT" to get started.

What a legend!"I have had the pleasure of working with Joe Merrell (Coach Joe) as my trainer during an online weight los...
13/10/2026

What a legend!

"I have had the pleasure of working with Joe Merrell (Coach Joe) as my trainer during an online weight loss programme, and I couldn’t be happier with the results.

Joe was supportive, encouraging and motivating throughout the programme. With his guidance, I was able to lose weight, feel better about myself, and improve my overall wellbeing.

Joe made the journey enjoyable with the in person and online check ins this helped me stay focused on my goals. I have really appreciated his support and the positive impact he had on my progress.

I would highly recommend Joe to anyone looking for a trainer who genuinely cares about helping people achieve their goals and feel better about themselves."
- Mike

Thank you so much bro!

Coach Joe.

👊Just THREE of the wins that came through in my client check-ins this week.The progress and results these blokes are g...
29/09/2026

👊

Just THREE of the wins that came through in my client check-ins this week.
The progress and results these blokes are getting is bloody awesome — and it’s not about perfection. It’s about consistency, better habits and having a plan that actually works.

Want to be one of these wins?

DM me “KEEN” and let’s have a chat. 💪

Coach Joe.

“I’d love to get coaching… but I just can’t afford it.”I hear this ALL the time.And I get it.When you first look at the ...
27/09/2026

“I’d love to get coaching… but I just can’t afford it.”

I hear this ALL the time.

And I get it.

When you first look at the cost of coaching, it can feel like it’s completely out of the realm of possibility.

But here’s what I’ve learned after 20 years in this industry…

Sometimes it’s not actually about whether the money exists.

It’s about where it’s going.

Takeaways.
Subscriptions.
A few b**rs.
Uber Eats.
Coffees.
Clothes.
Weekends away.

None of those things are “bad”.

But when you add them up over a month, it can be surprising how much we spend without really thinking about it.

Yet investing in your health, getting your gut down, moving better, feeling better and being healthier for your family can somehow feel like the “expensive” option.

And if money genuinely IS tight, talk to me.

Don’t automatically assume coaching is out of reach.

There are different ways we can approach it, and I’ll always have an honest conversation with you about what could work.

Because your health shouldn’t automatically be the thing that gets pushed to the bottom of the list.

If you’ve been wanting help but assumed you couldn’t afford coaching, flick me a DM with the word “COACHING”.

Let’s have a chat and see what’s actually possible.

Coach Joe 🤙

❤️
25/09/2026

❤️

Keep nutrition simple.Chicken soup.- Rotisserie chicken - Packet soup- Baguette Over 60g of protein, about 650 cals, yum...
25/09/2026

Keep nutrition simple.

Chicken soup.
- Rotisserie chicken
- Packet soup
- Baguette

Over 60g of protein, about 650 cals, yum asf.

Coach Joe.

How awesome are these results from my client?!DM me to get started. Coach Joe.
15/09/2026



How awesome are these results from my client?!

DM me to get started.

Coach Joe.

“I’m doing everything right… but I still can’t lose this bloody gut.”I hear this ALL the time from blokes over 40.And us...
02/09/2026

“I’m doing everything right… but I still can’t lose this bloody gut.”

I hear this ALL the time from blokes over 40.

And usually they're not lazy.

They're actually trying bloody hard.

The problem?

They're trying too many things.

Cut the carbs.

Skip breakfast.

Do more cardio.

Stop eating after 7pm.

Try fasting.

Have a “cheat day”.

Start another 6-week challenge.

Your body doesn't need more tricks.

Fat loss still comes down to creating a calorie deficit you can actually sustain.

And THAT'S where most blokes get unstuck.

Instead of asking:

“What diet should I do?”

Try asking:

“What could I realistically keep doing for the next 12 months?”

That's usually a much better place to start.

Or better yet, DM me and I'll point you in the right direction.

Coach Joe.

What a mic drop testimonial!"Coach Joe was everything I was looking for and nothing I wasn’t. Going from working out in ...
19/08/2026

What a mic drop testimonial!

"Coach Joe was everything I was looking for and nothing I wasn’t. Going from working out in the field to an office job. My usual active self was getting slower and slower. Putting work first. It was when the Mrs said I was starting to get sleep apnea that it was time to do something about it. And like most people I’d given everything a go. But when the scales fluctuated up and down I quickly gave up. 6 weeks in and it’s the best decision I’ve ever made.
-Eating is on track✔️
-Getting out and getting my steps in every day ✔️
-Exercising 3 times a week a week even though my back was shagged✔️
-Seep apnea gone and stopped snoring✔️
Some times you just need to leave these things to a professional to help you through it. 👍 to Coach Joe."

Thank you Josh! Looking forward to the rest of the journey.

DM me to get started.

Coach Joe.

13/08/2026

🥧 Enjoy a good pie for smoko?

Yeah… me too.

And if you’re a Kiwi bloke over 40 trying to get fitter, healthier and lose a few kilos, you DON’T need to give up every food you enjoy to get there.

There’s so much bu****it fitness advice online making normal blokes think they need to eat like a bodybuilder, train like an elite athlete and live on chicken and broccoli just to get in shape.

You don’t.

You can still have the pie.

You can still have a b**r with your mates.

You can still go out for dinner with the family.

Getting results isn’t about being perfect. It’s about getting the important stuff right MOST of the time and having a plan you can actually stick to.

Because if your “healthy lifestyle” means giving up everything you enjoy…

how long are you really going to stick with it?

If you’re a Kiwi bloke over 40 who wants to lose the gut, move better, feel better and get healthier without living like a bodybuilder, flick me a message with the word PIE 🥧

Coach Joe.

11/08/2026

TESTIMONIAL TUESDAY 👊

This is Tomas.

I've known Tomas for over 20 years. We wrestled together back in the day, and he's always been a bloody good bloke.

So it's pretty cool to now be helping him with his health and fitness all these years later.

And he's only just getting started…

«"I'm only a quarter of the way through the program and I'm already feeling every benefit of it. I can't recommend Joe enough."»

Mate, I really appreciate the words.

But the credit goes both ways — Tomas is showing up, doing the work and trusting the process.

And we're only a quarter of the way in.

Plenty more to come. 👊

Coach Joe.

Address

1/10 Treasure Lane
West Auckland
0604

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