SP-1 Design Ltd

The Audi Nuvolari feels like a return to Audi at its best. The purity of the original TT, the stance and presence of the R8, reimagined through a design language focused on radical simplicity. Clean surfaces, confident proportions and every line serving a purpose. Bauhaus Brutalism.

The only thing missing? The V10 badge on the back 👀

What are your thoughts on the new Nuvolari? Let us know below! ⬇️💭

The Ferrari Luce design has people split, similar to the reaction around Jaguar’s recent rebrand.

Interesting how the moment iconic brands embrace minimalism and boldness, people start questioning what made them iconic in the first place.

Some see evolution, others see brands moving too far away from their roots.

There’s also the argument that when a car carries a price tag this high, people expect it to stand out more, especially when some are comparing parts of the exterior design to that of the latest Toyota Prius.

Then there’s the interior. Does the clean, ultra digital “product design” approach feel refined and futuristic… or has it stared to feel more like the latest phone than a Ferrari cockpit?

Maybe that’s the bigger shift happening in luxury right now. Performance is becoming easier to replicate, almost everyone can produce a 1,000+ bhp car now. The real differentiator is starting to become design philosophy, identity, and how a brand makes people feel.

What do you think of Ferrari’s latest design? Share your thoughts with us below!! ⬇️💭

Proud to be featured by Car Design News.

A closer look inside SP1 Design, from sketching and Alias surfacing to VR, prototyping and clay modelling, and the people behind it all. Built on agility, craftsmanship and over a decade of “stealth mode” creativity.

Check out the full article on their page by following the link in our bio!!

We’re hiring!

🏍️ Motorcycle Designer (Mid–Senior Level) | SP1 Design

SP1 Design is looking for an experienced Motorcycle Designer to join our Midlands based studio team.
We’re seeking a creative and technically capable designer with proven motorcycle industry experience and a strong understanding of production design, surfacing, and premium product development.
The role will involve developing motorcycle concepts from early ideation through to production ready proposals, working closely with digital surfacing, clay modelling and engineering teams.

Preferred Skill Set:
• Motorcycle industry experience
• Autodesk Alias
• Sub-D workflows
• Photoshop & Procreate
• Strong sketching and presentation ability
• Understanding of production and manufacturing processes

Portfolio demonstrating motorcycle and/or transportation design projects required.

📍 Studio-based role at SP1 Design’s Midlands studio
🇬🇧 Applicants must already have the legal right to work in the UK
❌ Visa sponsorship is not available for this position

If you’re passionate about motorcycle design and want to help create exciting future products, we’d love to hear from you.
Please send CV + portfolio to [email protected]

We’re looking forward to the Coventry Automotive & Transport Design Degree Show next week!

With our roots there, it means a lot to support and celebrate the next generation of designers 🤩

Excited to meet fresh creatives, forward thinkers… and maybe someone to join us to keep us on our toes!! 👀

The beginning of a clay model 👀

From the precision of CNC machining foam into the first foundation, to the hands on clay up stage where it really starts to come to life.. which part do you enjoy most before the clay modellers and designers take it to the next level? 👇

We’re often asked how we achieve such precise Alias modellers.
Our secret? We simply mill them straight from our CNC milling machines!

Perfectly accurate modellers, every time.

The pinnacle of Ducati performance.

The Superleggera V4 Centenario pushes engineering to the absolute limit, featuring full carbon fibre construction and design cues inspired by WorldSBK and MotoGP machinery 🤩

What are your thoughts on this masterpiece? ⬇️💭

Always a good feeling seeing something we’ve been a part of go from concept to the real world!

The Triumph Tiger 900 Rally Pro out where it belongs, put to work and pushed properly. Great shots from 📸 capturing 🏍️ putting it through its paces.

This is what it’s all about. Looks even better in action! 🤩