Jake Jones

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Jake Jones

Coached 100 + rockstars to reach a phenomenal shape without following a BS meal plan 🚀
DM ‘2025’

09/08/2026

Love a shoot day 💪

PHOTOGRAPHER IN DUBAI

07/08/2026

Nothing beats shoot day 🔥

Videographer -

21/07/2026

Celebrating finishing planning what will be the biggest and best shoot we’ve ever done..

We gave it a code name.. ‘Operation Pineapple’.

Sounded like a good idea at the time.. Until at told me that’s what they call swingers 😅

58 Days out!

05/06/2026

I love a good transformation story.

Especially when it involves someone smart enough to ignore all the dumb diet advice flying around online.

had one clear goal:

Look insane for her upcoming photo shoots.

Not “a little better.” Not “let’s see what happens.”

Best. Shape. Ever.

Most people would’ve told her to starve herself, do two hours of cardio a day, and maybe sip on some detox tea for good measure. Yeah… no thanks.

Instead, we worked backwards from her shoot dates.

Every calorie, every training phase, every adjustment was mapped with precision.

Even ran a 15-day PSMF (X5 on X2 off) at the perfect time.

And no, PSMF isn’t a fad diet.

The people who say it is… usually can’t even define what a fad diet is.

(Hint: if it involves cabbage soup or cayenne pepper, that’s a fad. PSMF isn’t.)

The result?

Melissa went from 70.5kg to 58.7kg.

That’s over 24 pounds gone.

But here’s the best part:

She didn’t freak out when the scale stalled.

She didn’t quit when things got hard.

She trusted the process and proved to herself just how disciplined she really is.

Melissa didn’t just get lean.

She got unstoppable.

And now it’s your turn. If you’re done guessing…

If you want a plan that actually works…

DM me the word BEYOND and let’s build it. 🎯

04/06/2026

This is a 10/10 Dumbbell RDL from 🔥

Buuttt, I’m a nit picky little prick, so always try and find one or two way to help Jas level this up!

20/04/2026

Most people think the diet starts when the shoot gets booked.

It doesn’t.

It starts the day you decide you’re done being ‘average’.

Guy went all in with Beyond in October.
 Not to a meal plan.
 Not to a macro calculator.
 But to the version of himself who was ready to stop being “in decent shape”...
 And start taking it to that NEXT level.

(The name, Saggy T**s was getting thrown around back then 😂)

Because he had that classic look:
 Trains hard. Eats well-ish.
 But not quite peeled. Not quite sharp as he would have liked.

Well.. We fixed that.

Here’s exactly how we built the transformation.

October - The Entry Point (81KG)

We set the date. June shoot.
 Reverse countdown locked in.

First phase?
 Build without ballooning.

We didn’t chase weight.
 We chased tissue. Strength. Stability.

Calories were in a tight surplus.
 No ‘dirty’ bulk.

This was the Lean Build Phase.
 Do the quiet work. Stack the reps. Stay close to shoot-ready without anyone noticing.

March - Countdown Begins (78KG)

Now we’d built the base, we pull the pin.

Aggression ramped.
 Cardio in.
 Volume high.

Guy didn’t complain.
 Didn’t “feel flat”.
 Didn’t send me a food pic asking “can I have this?”

He executed.

Every lever was pulled based on data.
 No panic drops. No new macros every Monday.

April - Mid-Cut (75KG)

The gritty middle.

Calories at their lowest.
 Steps at their highest.

Most people fold here.
 But Guy just kept showing up.

Sessions were a masterclass.
 Every check-in on the button.

No shinny objects.
 Just feedback, adjustments, and action.

June - Final Push (72KG)

The final 4 weeks?

Dialled.

Cardio bumped.
 Volume pushed.
 A strategic re-feed slotted in to fuel the finish.

Then came peak week.

Training tapered.
 Carbs loaded.
 Water dropped.

Guy came in full, dry, and carved to bits.

Legit might’ve scared the lens off .

End result?
 81KG - 72KG.
 Photoshoot physique ✅

Just a bloke who set a deadline…
 And backed himself harder than he ever had before.

- CRUSHED it dude.

12/04/2026

DM me ‘Secret Sauce’ for the full blueprint to crush your fat loss results 🔥

21/03/2026

Sarah didn’t need another diet.

She needed a smarter one.

This wasn’t her first shoot. She’d done the prep before. Got decent results.

But “decent” wasn’t why she came to Beyond.

She wanted her best shape ever. No hoping for the best.

So we reverse engineered the whole thing.

16 weeks out, we mapped every phase:

Weeks 1-4: Understanding

Learning her body.

How she responds to training, food, stress. Building the foundation before we pushed a single boundary.

Weeks 5-12: Countdown

Strategic deficit.

Calories and training dialled to her shoot date.

Weekly adjustments based on real feedback, not generic templates. When to push. When to pull back. When to refeed.

Weeks 13-16: Beyond

Peak week precision.

Bringing it all together so she walked into that studio in the shape of her life.

The result?

56kg - 48kg.

Abs sharper than ever.

Her best shoot to date. By a mile.

But here’s what made different…

She didn’t just follow a plan. She trusted it.

When the scales lied, she stayed the course.

When life got busy, she found a way.

Coachable. Consistent. Relentless.

That’s the difference between “hoping it works” and knowing it will.

This is why Beyond isn’t a diet.

It’s a 16-week roadmap built around YOUR shoot date, YOUR life, and YOUR finish line.

Just results.

Sarah’s now in her build phase, taking her physique to the next level.

Your turn?

DM me “BEYOND” and let’s map your roadmap 🎯

18/03/2026

I asked my wife 10 random things about me…

Now I’m questioning my entire personality, caffeine order, and hoodie collection.

She knows too much.

Marriage is a risky game.

Address

Crescent Road, Palm Jumeirah

Website

http://teambeyondcoaching.com/coaching

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