Jake Jones

Most people think the diet starts when the shoot gets booked.

It doesn’t.

It starts the day you decide you’re done being ‘average’.

Guy went all in with Beyond in October.

Not to a meal plan.

Not to a macro calculator.

But to the version of himself who was ready to stop being “in decent shape”...

And start taking it to that NEXT level.

(The name, Saggy T**s was getting thrown around back then 😂)

Because he had that classic look:

Trains hard. Eats well-ish.

But not quite peeled. Not quite sharp as he would have liked.

Well.. We fixed that.

Here’s exactly how we built the transformation.

October - The Entry Point (81KG)

We set the date. June shoot.

Reverse countdown locked in.

First phase?

Build without ballooning.

We didn’t chase weight.

We chased tissue. Strength. Stability.

Calories were in a tight surplus.

No ‘dirty’ bulk.

This was the Lean Build Phase.

Do the quiet work. Stack the reps. Stay close to shoot-ready without anyone noticing.

March - Countdown Begins (78KG)

Now we’d built the base, we pull the pin.

Aggression ramped.

Cardio in.

Volume high.

Guy didn’t complain.

Didn’t “feel flat”.

Didn’t send me a food pic asking “can I have this?”

He executed.

Every lever was pulled based on data.

No panic drops. No new macros every Monday.

April - Mid-Cut (75KG)

The gritty middle.

Calories at their lowest.

Steps at their highest.

Most people fold here.

But Guy just kept showing up.

Sessions were a masterclass.

Every check-in on the button.

No shinny objects.

Just feedback, adjustments, and action.

June - Final Push (72KG)

The final 4 weeks?

Dialled.

Cardio bumped.

Volume pushed.

A strategic re-feed slotted in to fuel the finish.

Then came peak week.

Training tapered.

Carbs loaded.

Water dropped.

Guy came in full, dry, and carved to bits.

Legit might’ve scared the lens off .

End result?

81KG - 72KG.

Photoshoot physique ✅

Just a bloke who set a deadline…

And backed himself harder than he ever had before.

- CRUSHED it dude.

Sarah didn’t need another diet.

She needed a smarter one.

This wasn’t her first shoot. She’d done the prep before. Got decent results.

But “decent” wasn’t why she came to Beyond.

She wanted her best shape ever. No hoping for the best.

So we reverse engineered the whole thing.

16 weeks out, we mapped every phase:

Weeks 1-4: Understanding

Learning her body.

How she responds to training, food, stress. Building the foundation before we pushed a single boundary.

Weeks 5-12: Countdown

Strategic deficit.

Calories and training dialled to her shoot date.

Weekly adjustments based on real feedback, not generic templates. When to push. When to pull back. When to refeed.

Weeks 13-16: Beyond

Peak week precision.

Bringing it all together so she walked into that studio in the shape of her life.

The result?

56kg - 48kg.

Abs sharper than ever.

Her best shoot to date. By a mile.

But here’s what made different…

She didn’t just follow a plan. She trusted it.

When the scales lied, she stayed the course.

When life got busy, she found a way.

Coachable. Consistent. Relentless.

That’s the difference between “hoping it works” and knowing it will.

This is why Beyond isn’t a diet.

It’s a 16-week roadmap built around YOUR shoot date, YOUR life, and YOUR finish line.

Just results.

Sarah’s now in her build phase, taking her physique to the next level.

Your turn?

DM me “BEYOND” and let’s map your roadmap 🎯

I asked my wife 10 random things about me…

Now I’m questioning my entire personality, caffeine order, and hoodie collection.

She knows too much.

Marriage is a risky game.

The diet isn’t the hard part.

I know that sounds backwards.

Everyone bangs on about how brutal cutting is.

The hunger. The low energy. The mental fog.

And yeah, it’s not fun.

But it’s not the hard part.

The hard part is what comes after. When you’re already lean, already drained, and you’ve got to push into territory you’ve never been in before.

Peak week. The photoshoot shred. Whatever you want to call it.

That’s where most people fall apart.

Hugo didn’t.

came to me with a goal most guys have - get back to a shape he actually feels confident in.

He’d been stuck in that cycle. In shape for a bit, falls off, starts again, never quite keeps the results.

No structure. No targets. Just hoping something would eventually stick.

When he joined the team, we built the roadmap from day one.

Phase 1 - Dropping the body fat.

Calories down. Steps up. Training dialled in.

It’s monotonous.

My clients would probably tell you they hate this phase.

But it’s the foundation everything else is built on.

Phase 2 - Building the muscle.

This is where it gets fun. More food. More energy.

Hitting PBs you didn’t think were possible. Hugo was putting up numbers on bench, squat, and pull-ups he’d never touched before.

Phase 3 - The photoshoot shred.

Calories cut to the bone. Energy running on fumes.

The biggest mental battle of the entire journey.

But this is where that holy s*it result is made.

Hugo dropped 15kg across the journey.

Came out the other side in the best shape of his life.

Even stopped reaching for his asthma pump because his fitness had improved that much.

Two years of showing up. And a result that speaks for itself.

If you want the same roadmap - clear phases, full accountability, and a coach who’s done this over 100+ times...

DM me the word BEYOND.

Most people approach weight loss like they’re running toward a finish line.

lauren.fit did the opposite.

She started at the finish line and worked backwards.

Here’s what I mean...

When Alyssa joined my Beyond program, she had a big photo shoot in Dubai.

Plus her honeymoon right after.

She didn’t want to just “lose some weight.”

Alyssa wanted to look incredible on specific dates.

So we reverse engineered the whole thing.

Step 1: We marked the shoot date on the calendar.

Step 2: We worked backwards week by week.

Each week had a specific focus. When to push hard. When to back off. When to refeed strategically.

No guessing. No “let’s see what happens.”

Just a clear roadmap from start to finish.

The result?

She dropped 18 pounds and crushed both the Dubai shoot and looked insane for her honeymoon.

But here’s the cool part...

She did it without giving up date nights with her husband. She took a month long trip back home in LA during the process.

Plus, had social events throughout.

Life happened. The plan accounted for it.

Most diets fail because they pretend you live in a bubble.

My approach works because it assumes you have a real life with real commitments.

Ready to reverse engineer your dream body?

Let’s map out your finish line and work backwards.

DM me the word ‘GAMEPLAN’

We can jump on a 1-1 discovery call and make it happen 🔥

Jake

When you have this one trait, your physique potential is genuinely endless.

Resilience.

When first reached out to join the Beyond team with his wife , the goal was simple.

Unlock his raw potential, both mentally and physically.

But here’s the thing about Dan’s resilience.

It wasn’t built overnight. It was forged through failure.

He’d tried dieting himself. Tried bootcamps. Tried face to face personal training.

Nothing clicked.

The needle wouldn’t budge.

So when we had our first call, everything went on the table.

No BS diet tactics. No “bro, legend, champion” nonsense.

Just brutal honesty.

When things are moving in the right direction, we enjoy the banter.

When we get knocked off course, sleeves come up and we bounce back.

That’s how Dan went from 94kg to 78kg in just under 14 weeks.

Here’s what made it work.

We didn’t just hand him a plan.

We built one around his actual life.

Running two businesses. Being a husband and father.

That’s never going to be straight sailing.

So we set milestone marks.

Every 5kg dropped earned a 2-3 day diet break.

Earn and recover.

This lined up perfectly with trips away and his anniversary.

Every controlled break brought his energy back through the roof and hunger for the next milestone.

Dan wasn’t just ticking boxes. He was smashing them out the park.

16kg of body fat dropped. Zero added stress to an already stressful life.

The photos tell the story.

Got questions about Dan’s journey or want to chat about your own shoot prep?

Drop me a DM.

Jake.

Most of the best things in my life started as something I was scared to say yes to.

Not because it was wrong…

But because it meant change.

New places.

New people.

New versions of me.

Every time I’ve grown, it’s been uncomfortable first.

That’s how you know it matters.

Saying no feels safe.

Saying yes is what moves you.

You don’t need to have it all figured out.

(I know I certainly don’t 😂)

You just need to be brave enough to start.

If something keeps pulling at you lately…

That’s probably your yes.