09/07/2026
I want to share something personal with you...
In 2014, I launched a full-service marketing agency.
At the time, I thought offering 'everything' would be my competitive edge.
I was doing it all - from marketing plans and websites to campaigns, events, brochures, social media, client meetings and chasing invoices.
I was trying to be 'everything to everyone'.
And before long, I became a very busy fool - exhausted and not particularly happy.
From the outside, it probably looked like progress...
From the inside, it felt messy - misaligned.
But looking back, that period taught me something really important.
Sometimes reinvention doesn’t start with a grand plan...
Sometimes it starts with realising: 'This isn’t working for me anymore.'
That was my moment.
I didn’t want to keep running around trying to deliver every possible marketing service.
But I did notice something -
Lots of business owners were outsourcing marketing without really understanding it.
They were spending money, hoping for results and trusting other people to “sort their marketing”.
But often there was no clear plan.
No strategy.
No direction.
That frustration became a turning point...
I started writing down my thoughts...
Messy notes.
Post-it scribbles.
Ideas from client conversations.
Frameworks I was using in my own work.
At the time, I didn’t think I was writing a book.
I was just trying to make sense of what I knew.
Eventually, those notes became my bestselling book - Marketing Masterplan.
And without fully realising it, I was repositioning myself.
Not as someone who simply 'did marketing' for people.
But as someone who could help people understand, plan and lead their marketing with more confidence.
Then Covid hit...
The book had only been out for six months when the world shut down.
No events.
No in-person workshops.
No normal route to market.
I honestly wondered whether the momentum had gone.
So, I turned to LinkedIn.
I started sharing ideas...
> Showing up
> Connecting
> Commenting
> Having conversations.
Talking about the things I believed around marketing, strategy and personal brand.
And slowly, things changed...
It opened the door to podcast invitations, virtual events, online panels, university guest lectures, industry conferences, keynotes, corporate workshops and coaching conversations.
Opportunities I hadn’t planned for started to appear.
Not because I had everything figured out, but because I had started using what I already knew in a different way.
That’s the bit I think matters most.
Reinvention doesn’t always mean starting again.
Sometimes it means repositioning your experience.
> Your knowledge
> Your stories
> Your lessons
> Your way of seeing the world.
Your personal brand becomes powerful when people understand what you stand for, what you know, and how you can help.
