08/06/2026
🚨Free webinar discussing the £100k farrier https://zurl.co/bZ3cq Wednesday 10th June at 7.30pm🚨
Where does all that money coming in go??
In the past two weeks I’ve had a couple of conversations along the same lines, all going something like this:
"I'm turning over decent money...but there doesn't seem to be much left at the end of the month."
And honestly, that's a really difficult position to find yourself in because you’re definitely working hard, your diary is busy and horses are getting done. The money is certainly coming in and you notice that. From the outside everything looks successful.
The issue started when you look at the bank account at the end of the month, or the accounts at the end of the year, there's often a feeling that something isn't quite adding up. You know the money is coming in, but theres not much in the pot when you go looking for it!
The reality is that turnover and profit are not the same thing. A business can generate huge sales and still not be particularly profitable. You could argue that other than it being a judge of whether or not you should be VAT registered, turnover is actually quite irrelevant! A farrier could turn over £300k a year and only make £200 profit. I don’t think thats realistic but it highlights how one is not necessarily related to the other.
Equally, a farrier could turn over £150,000 and make £100,000 profit.
Which business would you rather own? The answer seems obvious when it's put like that, which would give the biggest ego boost - £300k turnover or £100k profit? I know which one I would rather own!
I’ve mentioned it before; that so many of us have been conditioned to focus on:
* being busy
* doing more horses
* filling the diary
* increasing turnover
without ever stopping to ask "How much of this am I actually keeping?” I’m not being critical here at all, lets be honest, most farriers were trained to shoe horses. Not to build profitable businesses or understand margins. Not to calculate costs and identify where profit is leaking away.
This is exactly why understanding your numbers matters. I want farriers to understand that the goal isn't to generate the biggest turnover. Rather, the goal is to build a business that rewards the skill, effort, experience and professionalism that you've spent years developing.
A business that allows you to:
* invest in yourself
* invest in your family
* invest in your future
* reduce physical strain
* improve quality of life
* and create genuine financial security
The good news is that this isn't something that has to be figured out through trial and error, nor by going it alone. There is structure and systems available. There are proven ways to understand where the money is going and how to improve what stays behind for you.
That's exactly why I created the Forge Smart programmes, including with sessions each month from a qualified business coach. Not to tell people what to charge and not to create identical businesses. To help farriers understand their own businesses, their own numbers, and their own opportunities.
I genuinely believe good farriers deserve good businesses. If you're generating strong turnover but not seeing the profit you feel you should be seeing, the answer isn't necessarily to work harder. It might simply be time to work smarter.
Join our free webinar on Wednesday 10th June at 7.30pm by visiting the following link
https://zurl.co/bZ3cq
*Love these AI images, they're great but the detail is hilarious - I mean what has that farrier got in his pockets?!
Big up Team Farrier.
