21/05/2026
SMOKING CHILI MEDIA - SEO VS GEO - WHY RANKING ON GOOGLE ISN’T ENOUGH ANYMORE
For years, businesses have focused on one thing when it comes to online visibility: getting to the top of search engine results. Traditional SEO (Search Engine Optimisation) has been the backbone of digital marketing, helping websites rank on Google, drive traffic, and generate leads.
But the way people search is changing—and fast.
Welcome to the era of GEO (Generative Engine Optimisation), where visibility isn’t just about ranking on a results page, but about being included in the answers themselves. If your business is still relying solely on SEO, you could already be falling behind.
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For years, businesses have focused on one thing when it comes to online visibility: getting to the top of search engine results. Traditional SEO (Search Engine Optimisation) has been the backbone of digital marketing, helping websites rank on Google, drive traffic, and generate leads. But the way pe...
