07/10/2026
Here's a question I've started asking about businesses:
If this became easy, why would I still need you?
If investment research became easy, why would I need the investment researcher?
If comparing insurance became easy, why would I need the intermediary?
If drafting documents became easy, why would I need the person who mainly drafts documents?
If writing software became easy, where does the value of the software company move?
It doesn't mean these businesses disappear.
It means they have to answer a much more uncomfortable question:
What do we provide that remains valuable when the difficult bit becomes easy?
And perhaps that's a useful question for investors too.
Talk it through with Evoa.
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