29/09/2026
Something important is happening in the coaching and wellness world right now.
People are waking up to what has not been working.
The guru model.
The overnight certified expert. The coach who has done a weekend programme and is now telling vulnerable people what their trauma means and how to heal it.
The high-pressure sales tactics disguised as transformation.
The performance of healing that has made some people a great deal of money and left their clients feeling like they failed.
Here is what I know after twenty-five years of sitting with women in the most significant passages of their lives.
No coach knows more about your life than you do.
The knowing is always yours. It was always yours.
My part — the only version of this work I have ever believed in — is to create enough safety and enough silence for your own wisdom to surface.
To listen. To ask questions. To stay curious and humble and out of the way enough for you to hear yourself.
That requires someone who has genuinely walked their own path. Not perfectly. Not completely. But really.
Someone who knows the difference between holding space and filling it with their own unprocessed material.
The coaching industry does need to reckon with itself.
But real accompaniment — one human being sitting with another, asking questions, holding space, trusting their wisdom — is not going anywhere.
It is, if anything, more needed than ever.
— Cora