Janine Coney Consulting

What happened on a tennis court that has nothing to do with tennis. 🎾

Last week I wanted to give up tennis, properly give up, and then this week it clicked and I was actually quite good (for a beginner!).

Nothing changed externally - same court, same lesson, same people - but what I noticed in the gap between those two weeks was more useful than anything I've ever learned about my appalling backhand.

I was the most supportive, kind cheerleader on that court to everyone except myself. To the women around me I was patient, encouraging, certain they'd get there. Come on, you've got this. It's fine. Relax. You can do this.

To myself I'd already written the verdict before the session even ended. I wasn't good enough. Why couldn’t I do it. And it was frustrating me so much.

Here's what I know to be true though. The women I work with do this at a brand level every single day. Not because they lack capability - they're some of the most talented women I've ever met - but because they stop backing themselves at the exact moment they're closest to the breakthrough.

That's the work. Not confidence as a feeling, certainty as the decision to back yourself with the same conviction you already give everyone else in the room.

Your next level doesn't require more evidence. It requires you (and me) to go back. Time and time again.

💫

Grab the free Quiet Power Diagnostic - DM or Comment DIAGNOSTIC and I’ll send you the 🔗 .

Recently, I found myself looking at an opportunity that a few years ago would have felt like a huge milestone.

The kind of thing you work towards. The kind of thing you tell people about. The kind of thing that makes you feel like you're moving in the right direction.

Except this time, my reaction was completely different.

Not because the opportunity had changed.

Because I had.

How many women are trying to create a new chapter whilst still making decisions from an older version of themselves?

The woman who was still proving herself. The woman who was grateful just to be in the room.
The woman who thought, "If I could just get here..."

Sometimes the thing you've outgrown isn't the opportunity. It's the version of you that accepted it.

That's what I explore in Episode 60 of The Undeniable Show.

A short 7-minute episode about growth, identity and what happens when your standards evolve before you've realised they have.

🎙️ DM me EP60 and I'll send you the link.

The Brand Room line-up just got even more powerful…

Meet Amanda FitzGerald PR, better known as Major Visibility

Amanda is a PR and Visibility Strategist who helps female entrepreneurs become recognised as the go-to experts in their industry through strategic PR, media coverage, podcast interviews, speaking opportunities and broadcast appearances.

Her clients have been featured in Forbes, The Sunday Times, ITV’s This Morning and the BBC.

At The Brand Room, Amanda will be leading one of our afternoon Expert Sessions, sharing practical strategies to help you raise your profile, build credibility and increase your visibility.

You’ll also find Amanda in the Expert Hub throughout the day, giving you the opportunity to continue the conversation, ask questions and gain direct access to her expertise.

That’s what makes The Brand Room different.

→ Learn from experts in the morning

→ Work with them in the afternoon

→ Connect with them throughout the day

Joining Amanda at The Brand Room:

→ Enfys Maloney | Headline Sponsor & Multi-Award-Winning Sales Expert

→ Janine Coney | Global Brand Strategist

→ Joanna Wood | Creative Director & Brand Photographer

→ Trudie Avery | Award-Winning Brand Identity Designer

→ Casey Paul | Positive Psychology & Human Performance Coach

→ Olivia Marocco | Editor in Chief, Brand You Magazine - our media partner

→ Emma Gaskin | Global Speaking Coach

→ Sam Kidd | Funnel & Conversion Strategist

→ Natalie Schofield | Social Media Strategist

One more expert to announce and then the room is complete.

→ Hotel La Tour, Milton Keynes

→ 24 September 2026

→ Early bird pricing ends soon

→ DM me BRAND ROOM 🔗 to reserve your tickets

The longer you’ve been successful, the easier it becomes to mistake familiarity for mastery.

You’ve seen the frameworks. You’ve read the books. You’ve built the business. You’ve invested in yourself. You’ve had conversations about visibility, positioning, sales, leadership and growth more times than you can count.

And that’s exactly why rooms like The Brand Room can be easy to dismiss.

Not because you don’t value growth.

Because you’ve started to assume you’ve already seen what’s available to see.

But one of the biggest misconceptions about growth is that it comes from discovering something new.

In my experience, the biggest breakthroughs happen when someone helps you see something familiar differently.

A strength you’ve normalised.

An opportunity you’ve stopped noticing.

An assumption you’ve accepted as true because it’s worked for so long.

A version of yourself you’ve quietly outgrown.

The women I meet rarely need more information.

What they need is perspective.

The kind that’s difficult to create when you’re inside your own business every day.

That’s why The Brand Room isn’t built around one person’s framework or formula.

It’s a room filled with experts, leaders and different perspectives designed to challenge assumptions, uncover blind spots and help you see what you’ve stopped seeing.

Because the hardest thing to outgrow isn’t failure.

It’s success.

The Brand Room
24 September
Hotel La Tour, Milton Keynes

Meet the team of speakers and experts in The Brand Room :
→ | Headline Sponsor & Multi-Award-Winning Sales Expert

→ .coney | Co Host & Global Brand Strategist

→ | Co Host & Creative Director & Brand Photographer

→ .co.uk | Co Host & Award-Winning Brand Identity Designer

→ Paul | Speaker | Positive Psychology & Human Performance

→ | Editor in Chief, Magazine & our media partner

→ | Global Speaking Coach

→ Sam Kidd | Funnel & Conversion Strategist

→ | Social Media Strategist

→ | PR & Visibility Strategist

One more expert to announce and then the room is complete.

At my best I am not the busiest version of me. I am the most certain 🔥

I dress like the leader I am. I speak without shrinking. I create from a level that only exists when I stop performing and start occupying who I actually am.

And I know that when I show up as her, everything changes. Not because I work longer or shout the loudest. Because I stop shrinking who I already am and show up in the full weight of everything I have built.

That is when my work becomes undeniable. That is when my clients feel it. That is when everything shifts.

Most women have never stopped to ask themselves that question seriously. Not as a concept. As a daily standard. Am I showing up as her today, or am I not? That single question changes everything.

I have spent years working with female founders and CEOs who are sitting on a wealth of experience, insight and authority that most people will never accumulate. And almost every one of them is still showing up as an earlier version of herself inside a brand that no longer fits.

Not because she lacks anything. Because the world is still seeing an older version of her. And she has not yet given herself permission to close that gap.
That is the conversation I want to open with you.

If you are ready to spend a day going deeper, I am creating something for you. Undeniable Wealthy Woman. A VIP day with me. One day. Immersive.

You will leave with a wealth of insights, upgrades and the certainty of how to carry everything you have already built.

Tell me in the comments. Who are you when you are at your best?

The unintended consequence of becoming highly professional is becoming highly forgettable.

Not because you lack brilliance. Because you’ve spent years learning how to be trusted. And somewhere in that process, you edited out the very thing that makes you undeniable.

Credibility gets you considered. Distinctiveness gets you chosen.

Swipe through if you’re ready to close that gap.
This is the only thing I work on.

DM me undeniable to find out how to work with me .

I’ve been noticing this pattern more and more in successful women lately.

Not because they’re doing anything wrong.

Because sometimes the very behaviours that helped us build something meaningful are the same behaviours that stop us stepping fully into what’s next.

This idea has been shaping some of my thinking recently and, if I’m honest, it’s become the foundation of something new I’m creating behind the scenes.

More on that soon.

You’re brilliant at what you do. That part isn’t in question, you’ve got the work, the results, the track record.

So why are you still the best-kept secret in your niche ?

Here’s the uncomfortable answer (and as you know I say this with love): it’s not your ability. It’s that you keep deciding not to be seen. The post you didn’t publish. The talk you talked yourself out of. The “I’m too busy” that’s really “it wasn’t perfect enough yet.”

You hold your visibility to a standard you’d never let a client hide behind. And while you wait to show up flawlessly, women half as good as you are getting the recognition, the stages, the clients, because they were willing to be seen before they felt ready.

Being excellent was never the hard part for you. Being seen is. And that’s a decision, not a talent problem.

If you’re done being the best-kept secret, that’s the work I do.

Let’s talk.

DM me Certainty and I’ll send you my new Quiet Power Diagnostic to support you