21/05/2026
Milestone moment. Working at headquarters in Milan. Working alongside the talented, like minded creators and cobblers was exactly what I needed.
Free rein over the machines and resources and two whole days of pure crafts, bouncing ideas with all the amazing people sparked a new energy in me.
Carrying that energy into sneaker pharm. Starting with a build out of the front of the store. More to come.
18/05/2026
Some cool things I saw Milano/Como
New inspiration and energy on another level. Let’s build more.
04/05/2026
SERVICE ANNOUNCEMET 🗣️
The store will be closed 11th - 17th May. Normal service resumes 18th May
We have been invited to attend a unique workshop that bridges traditional craftsmanship with cutting edge innovation at the lab in Milan.
Along with 10 other creators, I’ll have access to the Labs creative team and state of the art machinery to reimagine and transform iconic footwear from an exclusive archive curated by .rome
“Excitement” is an understatement. This is an amazing opportunity for me to work alongside the designers, creators and expert team at whom for me represent the future of footwear and circularity.
01/05/2026
March/April - it’s been a quiet period for drops so it’s naturally a time to reflect, plan and strategise.
We visited the factory to take a closer look at the manufacturing process and got an insight into repairs.
I spoke at the MMU school of art. Holding a talk and individual workshops with the textile students at .tip I helped bring a footwear and problem solving design lens to their discipline. Really inspiring and interesting to see the range of skills everyone had developed. The technology was also fun.
Reflection - it’s our third year at our flagship and it’s definitely not gotten easier or less stressful with the overheads but there’s something to be said about being able to carry on for three years as independent.
Nobody gets to see the sacrifice, stress or hard work that goes into what i do to keep the business afloat and to develop my skills.
But I do and I’m proud of that.
I’m proud of what I’ve achieved so far. I’ve got a few things in the works and interesting trips around the corner so I look forward to sharing those with you but in the meantime I could really do with your support.
I’ve been building a loyalty system in the background and look to roll that out soon. Ive made a lot of friends doing this throughout the years and it’s time to acknowledge that.
14/04/2026
If you’ve been following me for a while you’ll know this is my life.
Since starting in 2019 and seeing every possible material, brand and problem under the sun I’ve made it my mission to figure out solutions to problems you present and encounter with your shoes.
The first materialisation of this goal is our cleaning formula which we developed over the course of 5 years with our lab. Constant back and forth and custom specifications to our needs with a microscopic eye for every detail.
The second product currently in development is our Protection spay which will have ingredients that work in tandem with our cleaner to provide a natural pfas free spot and stain guarding for your shoes.
The third we’re keeping under wraps for now but all our products will be designed to work as a complete ecosystem with each other to resolve problems we’ve encountered first hand.