17/08/2018
The CMA launches investigation into influencer marketing transparency
The CMA launches investigation into influencer marketing transparency
As part of the investigation, the CMA has written to a range of celebrities and social media influencers to gain further insight into the inner workings that goes on behind the posts.The Competition and Markets Authority has launched an investigation into influencer marketing to assess whether socia...
17/08/2018
Mattel continues its bounce-back plans with new chief commercial officer
Mattel continues its bounce-back plans with new chief commercial officer
The toy maker has promoted Steve Totzke to the position where he will report to Ynon Kreiz, Mattel’s chairman and chief executive officer.Mattel has taken a new step to unifying its global commercial organisation with the appointment of a new chief commercial officer.The toy maker has promoted Ste...
17/08/2018
Entries now open for Spielwarenmesse’s Toy Awards 2019
Entries now open for Spielwarenmesse's Toy Awards 2019
As it prepares to enter its seventh decade, th Awards programme is being revamped with the introduction of an additional category for start-ups and with the inclusion of a digital preliminary round to the judging process.Spielwarenmesse has opened up the entry phase for next year’s Toy Awards, the...
17/08/2018
Youth influencer agency Viral Talent scoops Influencer Management Award
Youth influencer agency Viral Talent scoops Influencer Management Award
Viral Talent represents a large proportion of the UK’s leading youth and family influencers including Tiana, Tekkerz Kid, Ethan Gamer, Meet the Greers, Ruby and Bonnie and the most recent signing, Nikki Lilly, as well as a number of international creators.The Youth Influencer agency, Viral talent ...
17/08/2018
The Good Toy Guide launches in the US
The Good Toy Guide launches in the US
“Expanding the Good Toy Guide into new territories is the logical next step for us. The brand is well established, trusted and respected by consumers and the industry alike in the UK, and is ready to bring its many benefits to US companies and families too.”US toy companies now
17/08/2018
The Escape Room Game Now Available in a MacGyver Version
The Escape Room Game Now Available in a MacGyver Version
Looks like this is a job for MacGyver! Pressman’s escape room in a box is now available in a MacGyver version, perfect for fans of the TV series that ran from 1985 to 1992 and was rebooted in 2016. MacGyver: The Escape Room Game brings the challenge of an escape room to consumers’
16/08/2018
An official Power Rangers board game has just smashed its funding goal on Kickstarter
An official Power Rangers board game has just smashed its funding goal on Kickstarter
Power Rangers: Heroes of the Grid is an officially licensed board game under development from Renegade Game Studios. The title hit its target of £78,586 within just eight hours of going live on the platform.Hasbro's Power Rangers is steaming its way into the board gaming space thanks to a
16/08/2018
Just Play, Flair and Playmobil ready new DreamWorks Spirit Riding Free toy lines
Just Play, Flair and Playmobil ready new DreamWorks Spirit Riding Free toy lines
Just Play and Playmobil will lead the series’ licensing programme that will feature collectables, dolls and horses, play-sets, plush and deluxe sets.Universal Brand Development is readying for the UK launch of a new line of toys inspired by its animated series, DreamWorks Spirit Riding Free.Just P...
16/08/2018
Pop culture retailer GameStop ups its sustainability game through Power to the Planer initiative
Pop culture retailer GameStop ups its sustainability game through Power to the Planer initiative
The retail destination for collectables, trading cards, Funko figures, stylised plush as well as consoles and video games is rolling out LED lighting to GameStop stores across its global fleet throughout the year.Collectables and pop culture specialist retailer, GameStop is continuing it mission to....
16/08/2018
Hasbro and DC Comics settle the Bumblebee dispute
Hasbro and DC Comics settle the Bumblebee dispute
Hasbro sued DC and Warner Bros. last year, arguing that consumers might confuse the doll with its own Bumblebee, the popular Autobot and protagonist in Hasbro’s first Transformers spin-off movie later this year.Hasbro and DC Comics have settled a trademark dispute in which the Transformers toymake...
16/08/2018
The Noble Collection brings its extensive Wizarding World of Harry Potter range to Hamleys
The Noble Collection brings its extensive Wizarding World of Harry Potter range to Hamleys
The new Nobles collection will include an extensive character wand range featuring the likes of Harry Potter’s wand in Ollivander’s Box, to wands for Professor Dumbledore, Hermione Granger, the Weasley’s and the Death Eaters.Hamleys has partnered with The Noble Collection to bring a swathe of ...
15/08/2018
MGA Entertainment initiates move to bring ‘some manufacturing’ to the US
MGA Entertainment initiates move to bring 'some manufacturing' to the US
Like most toy companies, MGA Entertainment manufactures most of its products in the Far East but already has a factory set up in Ohio.MGA Entertainment has initiated a move to bring a portion of its plastic manufacturing to the US, the company’s boss declared in a post yesterday.CEO Isaac