29/05/2026
Sparkling water gets a glow-up in WAWA, a playful new drink co-created with footballer Sam Kerr 👀
Sparkling water has long been sold through restraint and wellness clichés. WAWA, a new brand co-created with footballer Sam Kerr and designed by Liverpool studio OneMay, takes the category in a brighter, bolder, far more expressive direction.
28/05/2026
Felix Schoeppner on building images from scratch, and what a mouse mover reveals about the future of work 👀
The German photographer spent years avoiding still life. Then illness, a pivotal workshop and a very long stretch in the studio changed everything.
27/05/2026
Subway's giant sandwich sleeping bag taps into Gen Z's cosy festival era 👀
As younger festivalgoers swap all-night chaos for comfort, Subway has unveiled a three-metre-long 'Sleeping Bag-uette' inspired by its iconic Italian B.M.T. sub. Yes, really.
Cheesy PR stunt, anyone?
27/05/2026
Ibiza Art Weekend: music producer Seth Troxler on why creatives should care about deep ideas 👀
At Ibiza Art Weekend, the Detroit-born DJ and producer makes a passionate case for conceptual art, tangible culture and creativity that outlasts the scroll.
27/05/2026
Mydollmallu tears, crumples and folds paper into another world – then wears it 👀
The St. Petersburg-born paper artist builds elaborate costumes and theatrical scenes entirely by hand, guided by improvisation, a storm of bedtime ideas and an unshakeable belief in freedom of thought.
26/05/2026
Linn Fritz looks at the lighter side of life 👀
Playful characters and positive energy abound in the work of Linn Fritz, an artist who sees the fun in every aspect of everyday life…
24/05/2026
Transylvanian designer Dora Abodi merges folklore into wearable stories 👀
The founder of Abodi Transylvania has spent 15 years building a living mythology from folklore, ceramics, hand-painted gowns and a family of vampires, water villas, and four-headed dragons.
21/05/2026
The festival where nobody wants to be famous: could Pictoplasma be your favourite creative event?
Small, intimate and relatively low-key, the Berlin conference isn't for everyone, but it could be ideal for you. Read on as we share our honest thoughts about Pictoplasma 2026.
20/05/2026
Freckles, tattoos and imperfect hairlines: inside LEO, the men's hair loss brand that ditches the gloss
Manchester agency Creative Spark has created the identity for a new subscription brand from the family behind Farjo-Saks, swapping the usual glossy aspiration for real men with harsh flash photography and a relatable tone of voice.
19/05/2026
The Jimmy Choo handbags inspired by paper-cut artist Helen Musselwhite 👀
"It was so exciting and special to see the bags evolve, and it was a joy to see and hold them in real life," says the illustrator.