YouGov

YouGov is a global market research and analytics company providing insights into what the world really thinks, does, wants, and buys.

We connect daily with millions of engaged members worldwide to gather their opinions, behaviors, and preferences. By sharing your reality, you help companies, brands, and governments make better decisions that meet your needs. Join YouGov and be part of the data powering tomorrow's decisions. For further information, visit yougov.com

18/09/2024

Ten years ago, Scotland voted to remain part of the UK by 55% to 45%.

Our latest tracker shows that a decade later, opinion remains roughly the same - 56% of voters would opt for 'No' and 44% would choose 'Yes'.

That is not to say that Scots haven't changed their mind on the issue, however. In fact, 18% of 2014 Yes voters would now vote against independence, while 11% of those who voted No would now be in favour.

In addition to this, the youngest generation of Scots - none of whom will have been old enough to vote 10 years ago - are more pro-independence than their elders, currently splitting 39% in favour of independence to 31% against (with the rest unsure or unwilling to vote).

Find out more about the Scottish independence landscape on the YouGov website at https://okt.to/sUVwHg

What do you think of Scottish independence? Have your say, join the YouGov panel, and get paid to share your thoughts. Sign up at https://okt.to/IpCtMr

19/08/2024

Taylor Swift is back in the UK, and to celebrate we asked Swifties to tell us their favourite albums and songs.

1989 tops the list of albums at 32% - Taylor rereleased 1989 in October, and as a result more fans now list it as their favourite than did when we asked last March (22%)

Since the last time we asked Taylor has also released a new album, The Tortured Poets Department, which 7% of fans say is their top pick

When it comes to best songs, Love Story, Shake It Off and Blank Space top the list - but according to how many fans? And how do these choices compare with American fans' picks? Check it out on the YouGov website at https://okt.to/LV6xtT

What do you think of Taylor Swift, pop music in general, and everything else? Have your say, join the YouGov panel, and get paid to share your thoughts. Sign up at https://okt.to/bpcIeN

16/08/2024

Say hello to the scone pronunciation map of Britain!

The most likely area in the UK to rhyme scone with 'gone' is County Durham (89%).

Meanwhile, the East Midlands is a bastion for the 'bone' pronunciation, with folks in Derbyshire most likely to say it this way (79%)

How does your area compare? See the full data here: https://okt.to/W7JAlo

How do you think 'scone' should be pronounced, whether jam or cream should go on first, and everything else? Have your say, join the YouGov panel, and get paid to share your thoughts. Sign up here: https://okt.to/Gikopx

12/08/2024

Do you have what it takes to be an Olympian? One in four Britons certainly think they do, telling us that there is at least one event from a list of 25 Olympic sports that they could qualify for Los Angeles 2028 if they started training the next day

The public are most likely to fancy their chances at shooting sports, with 15% thinking they could qualify for the air rifle event and 13% the archery

Unsurprisingly younger adults are more likely to think they have a shot than their elders, and men are slightly more likely than women to think they could be an Olympian

Read more about the data here: https://okt.to/sLimf9

What do you think about the 2024 Olympics, sport in general, and everything else? Have your say, join the YouGov panel, and get paid to share your thoughts. Sign up here: https://okt.to/6Ei9vV

08/08/2024

Following a week of rioting, Keir Starmer's favourability ratings have slipped further, and are now back to the same level they were prior to the general election.

This may mark the end of Keir Starmer's "honeymoon period" - by contrast, it wasn't until the year 2000 that Tony Blair's approval ratings consistently slipped to the level they were prior to the 1997 general election

See the results in more detail on the YouGov website here: https://okt.to/8k3zVN

What do you think about Keir Starmer, British politics in general, and everything else? Have your say, join the YouGov panel, and get paid to share your thoughts. Sign up at: https://okt.to/9D4xqv

07/08/2024

After a week of rioting, concern about right-wing extremists in the UK has risen substantially. 47% of Britons now say they think such groups are a 'big' threat, up 15pts since February and now almost on a par with the number of people who see Islamic extremists as a major threat (52%)

Different voters are worried about different extremists, however. While 66% of Labour and 63% of Lib Dem voters see right-wing extremists as a big threat, this falls to 43% of Tory voters and just 18% of Reform UK voters

See the full study on the YouGov website at https://okt.to/cKCabG

How do you feel about the recent riots, extremism in the UK, and everything else? Have your say, join the YouGov panel, and get paid to share your thoughts. Sign up at: https://okt.to/LPpoHO

19/06/2024

Our new MRP finds the Tories set to win the fewest seats in their almost 200-year history

Labour: 425 (+223 from GE2019)
Conservative: 108 (-257)
Lib Dem: 67 (+56)
SNP: 20 (-28)
Reform UK: 5 (+5)
Plaid: 4 (±0)
Green: 2 (+1)

Find out more about the results at: https://okt.to/QxFwNZ

What do you think about British politics, the forthcoming general election, and everything else? Have your say, join the YouGov panel, and get paid to share your thoughts. Link in Bio.

10/06/2024

Rishi Sunak has come under fire all weekend for leaving D-Day commemorations early to attend an election interview - including from MPs in his own party.

Now new YouGov data shows that 65% of Britons say the prime minister's decision was unacceptable - including 68% of those who voted for the Conservatives in 2019.

https://yougov.co.uk/topics/entertainment/survey-results/daily/2024/06/07/16e43/1?utm_medium=organic_social&utm_source=facebook&utm_campaign=SM-2024-06-D-Day-Sunak

What do you think of Rishi Sunak’s decision, the coming election, and everything else? Have your say, join the YouGov panel, and get paid to share your thoughts. Sign up at: https://account.yougov.com/gb-en/join/main?utm_medium=organic_social&utm_source=facebook&utm_campaign=SM-2024-06-Join-Panel

07/06/2024

What are the most important issues for British voters? As the 2024 UK election campaign continues, we asked Britons about the issues that will determine their vote.

Asked to choose up to three top issues, the cost of living comes up most frequently with 45% of Britons saying it’s the one of the most important issues that will decide their vote. Distantly trailing are health (34%), the economy (32%), and immigration (26%). When asked about their SINGLE most important issue, the cost of living remains at the top (26%), but immigration climbs to second at 18%.

The priorities of Conservative, Labour, and Reform UK voters vary dramatically. While cost of living is named most frequently by Labour voters (58%), immigration tops the list for Conservative voters (45%). This figure climbs even more for Reform UK voters – 82% state that immigration is one of their top issues.

There are also significant differences in priorities between generations. While those over 65 are most likely to highlight immigration as a top issue (44%), only 14% of 18-24 year olds feel the same. Instead, the cost of living is the most commonly given answer for 49% of 18-24 year olds, compared to 31% of those over the age of 65.

You can read the full article here: https://yougov.co.uk/politics/articles/49594-general-election-2024-what-are-the-most-important-issues-for-voters?utm_medium=organic_social&utm_source=facebook&utm_campaign=SM-2024-06-important-issues

What do you think about the big issues facing the country, the coming election, and everything else? Have your say, join the YouGov panel, and get paid to share your thoughts. Sign up at: https://account.yougov.com/gb-en/join/main?utm_medium=organic_social&utm_source=facebook&utm_campaign=SM-2024-06-Join-Panel

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