16/02/2026
I had a productive business meeting with Colin Stickland where we discussed how to strengthen our marketing and improve our overall lead generation and conversion process.
Key takeaways from the session:
• Funnel design. Mapping the full customer journey from awareness to conversion, so it becomes clear where drop offs happen and what to fix first
• Offer and messaging clarity. Defining the ideal customer profile, then refining the value proposition, copy, and calls to action to match what the audience actually needs
• Using LinkedIn Sales Navigator effectively. Applying the right filters, building targeted lead lists, using saved searches, and running a consistent outreach routine to improve lead quality
• An optimisation mindset. Running small tests across content, outreach, and funnel steps, then making decisions based on data rather than assumptions
Next step is to implement these insights and improve both lead quality and conversion performance.
Thanks Colin for your time and practical guidance. Looking forward to applying these learnings and continuing the momentum.