18/08/2026
Disney Has Just Announced a Major Global Content Deal with TikTok—But at What Cost to YOUR Children?
STOP AND THINK: Disney content doesn’t automatically make TikTok safe for your child.
A real pause-to-ponder moment for parents—because it’s so easy to see Disney, Mickey Mouse, Toy Story or Moana and merrily let children tune in without thinking too deeply about the platform delivering it.
But trusted content does not automatically mean a trusted platform.
Familiar characters reassure us.
They lower our guard. Yet they don’t change the platform’s underlying design, algorithms or commercial incentives—and they don’t control what the algorithm serves up next!
So perhaps parents & carers need to ask ourselves:
Am I trusting the character—or have I checked the platform?
What might the algorithm show my child next?
Is autoplay switched off?
Does my child understand that familiar content doesn’t always mean a safe digital space?
Are we watching together and talking about what appears?
Would I feel comfortable leaving my child alone in this digital environment?
Children’s online safety is about far more than the programme they choose to watch. The platform, its design and what it recommends next matter just as much.
Familiarity must never become a substitute for safety by design.
🤔 Pause to ponder: are trusted Disney characters opening the door to TikTok’s addictive design and harmful content to your children ?
🤔 But how do we reach the parents who see Disney, assume “safe,” and never think to question the platform behind it?
The Walt Disney Company and TikTok announced a global short-form content-sharing partnership on August 5, 2026. The deal allows participating creators to use curated clips, characters, and scenes from Disney, Pixar, Marvel, Star Wars, and FX in their short-form videos, with top fan content also featured on a "Verts" feed within Disney+.
Read more about the official announcement directly at The Walt Disney Company.
https://thewaltdisneycompany.com/news/tiktok-content-sharing-deal/
TikTok: The dangers worth highlighting are not simply “bad videos.” They are built into TikTok’s design:
Infinite scroll, autoplay and personalised recommendations encourage compulsive use.
The algorithm can rapidly lead children towards self-harm, su***de, eating-disorder and other harmful material.
Weak age assurance means younger children may access an app intended for ages 13+.
Public interaction can expose children to bullying, grooming, inappropriate contact and dangerous challenges.
Familiar Disney characters may lower parents’ guard without making the surrounding platform safer.
The European Commission has preliminarily found TikTok’s addictive design in breach of the Digital Services Act, specifically citing infinite scroll, autoplay, notifications and its recommender system.
Ofcom has also said evidence suggests TikTok’s feeds are “still not safe enough” for children.
Disney may control the characters—but it cannot control where TikTok’s algorithm takes a child next.
Love to hear your thoughts
Disney and TikTok announced a first-of-its-kind global deal that will bring fans and creators alike a unique way to discover and create content utilizing memorable scenes and moments from Disney movies and shows.