Yannick Jacob

Yannick Jacob I am an existential coach and coach supervisor.

If you are wondering how professional coaching looks like in real life you can't miss The Coaching Lab : https://rocketsupervision.com/coaching-lab-coaching-sessions/

21/08/2026

The best listening happens on the edges of what's actually being said.

You can listen to the words, and that gives you something. You can listen to the body, the face, the tonality, and that gives you rather more. But the real richness sits in what Margaret Heffernan called weak signals. The subtleties on the periphery. The thing that feels a touch off, that doesn't quite line up.

This came up with a supervisee recently. And what struck me is how many lenses you can pick those signals up through.

An existential theme. A positive psychology angle of what's right here rather than what's wrong. A psychodynamic sense of what's being transferred in the room. Sometimes something that feels like it isn't quite yours or the client's at all, like it's been carried in from another system entirely.

This is the bit I don't think AI will reach, at least not for a good while. There's something uniquely human about sensing that something feels off in a relationship. Right?

It's a big part of why I think human coaching isn't going anywhere.

And the lovely thing is, you don't need to interpret it correctly. You don't need to label it or make sense of it. You just get curious about it, together. And that's usually when the doors open.

If you'd like a space to sharpen this kind of noticing in your own practice, that's a lot of what supervision is for. Come as you are: https://rocketsupervision.com/group-supervision/

19/08/2026

Stick only to the facts you can measure, and you can reason your way to some rather bleak conclusions. Including that nobody will ever love you.

That's Prof. Emmy van Deurzen, who helped found the field so many of us work in, and in whose school I trained. She's describing something she's seen many times, often in people whose work runs on rationality, in universities, in professions built on the measurable.

Stay only with what you can know for sure, she says, and you slowly lose touch with a whole world of forces. The vital energy of being an embodied animal.

Desire. Your own capacity for awe, for wonder, for mystery.

Some go further and quietly conclude, deep down, that they could never really be loved.

Two relationships went wrong, or three, or four, everyone let them down, so clearly no one ever will. It sounds irrational. But observe only the facts, and it's an easy place to land.

A person's worldview quietly sets the number of choices they believe they have. Right?

So Emmy starts by widening that number. Not by handing people new answers, but by helping them notice how they came to see the world this way in the first place, and how they've been voting with their feet ever since, often without realising it.

Worth a listen. It's quietly one of the most freeing ideas in the existential tradition.

This is a lot of what This Is Existential is for, existential ideas brought to life, alongside a full library of the literature: https://rocketsupervision.com/this-is-existential/

18/08/2026

Learn to say no to a client. You might actually be doing them a favour.

17/08/2026

"AI has diminished my tolerance to sit with uncertainty."

A client said that to me last week. And through an existential lens, I think it's one of the quietest dangers we're walking into.

We got a taste of it when Google first hit our pockets. But this is another level. AI doesn't just hand you an answer, it takes over the exploration.

"Want me to do this for you? Shall we go here next?"

And I've watched people say yes. And yes. And yes. They start with a genuinely interesting question, then keep agreeing until the thinking is no longer theirs.

We're not only losing the muscles for critical thinking and creating. We're losing the capacity to sit with not-knowing. And that one's going to bite us, because there's more uncertainty ahead, not less.

Uncertainty has a lot to teach us. So much of the human condition lives right there.

A lot of coaching, when I think about it, is just making space to sit with it. Not jumping in. Not making the discomfort go away. Just staying and finding out what it has to show us.

Learning to sit with uncertainty with your clients' and your own, is deep work.

Supervision is a space where you can build that capacity. I work with coaches in small groups of 4 and 1:1. You can reach out if you are looking for that.

But if you are looking for everything I have gathered in my 15 years of career as a coach in one place, I have a resource hub called the Coaching Kit. It has advice, practice tools, demos, business tips, and even a section on Existential Coaching if you’re curious about that approach.

See where coaching can take you
https://rocketsupervision.com/coaching-starter-kit/

12/08/2026

Some of the best case studies you've ever read might not have been real. Or not entirely.

Storytelling is the oldest way we have of passing something on. When an idea is wrapped in a story, it sticks, and the more specific the story, the more it sticks. It's why a film about one very particular person, from one very particular place, somehow lands with millions. We recognise ourselves in the essence of it.

Which leaves coaches in a bit of a bind. Our best stories come from client work, and that work is intimate, private, confidential. A testimonial gives you a line. A story gives you far more, but it can also expose someone who never asked to be exposed.

I first met the way around this in the author guidelines for a book chapter. The case study, it said, could be real or imagined. I was a little thrown. But then it clicked. You can take ten real clients and weave them into one.

It's the old puzzle of the ship whose every plank gets swapped along the voyage. Is it still the same ship?

The client might be a composite, or imagined entirely, and yet the essence, the thing that makes the coaching land, stays intact.

I'll admit I felt a little betrayed the first time I realised some of the case studies I'd read might have been these. I've since come to think it's rather elegant.

So I'm curious where you land. A real fake story told well, or a hundred percent real one with permission granted? And what would you need before you told it?

10/08/2026

Quick question.

I’m Yannick, existential coach and supervisor and my mission is to help coaches be the best coach they can be, with courage, clarity, and integrity.

If you’re building your practice or deepening your craft, I’ve created a **library of free resources**: tools, trainings, reflections, demos, business guidance, and a growing collection of existential coaching materials.
Take your time. Explore what resonates. Let these resources accompany you as you develop your voice and your way of working.

And if you ever want a more personalised path, I’m here for 1:1 work or supervision whenever the time is right.

All my resources for coaches in one place:
https://rocketsupervision.com/coaching-resources/

07/08/2026

Sales experts teach us to build pipelines.

Most coaches I know would rather sow seeds.

And once I started sitting with that difference, it changed how I think about building a coaching practice.

Because a pipeline and a seed grow very different things, at very different speeds.

I unpack it in the short clip below.

If you're early in building your practice, my free Coaching Starter Kit is a good place to begin.

This kit has everything I’ve created over the years for new coaches—advice, practice tools, demos, business tips, and even a section on Existential Coaching if you’re curious about that approach. You’ll be able to explore resources based on your unique style and where you are on your journey.
In here, you’ll find resources to:

- 𝗥𝗲𝗮𝗱: Nuggets, blogs, summaries, and coaching must-reads
- 𝗟𝗶𝘀𝘁𝗲𝗻: 40+ podcast episodes crafted for new coaches
- 𝗪𝗮𝘁𝗰𝗵: Videos, demos, and practical nuggets
- 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Community events, supervision groups, and more
- 𝗗𝗼: Practice guides, full coaching session recordings, and exercises to guide you from “Zero to Coach”

Take your time, explore what feels right for you, and let this kit be your companion on this journey.
Ready to dig in and see where coaching can take you?
https://rocketsupervision.com/coaching-starter-kit/
Warmly,
Yannick

05/08/2026

Every question you ask a client is a leading question. Even the good ones.

I don't mean the obvious no-no, the "don't you think you should...?" sort. I mean that every question, however open, points somewhere. It invites the client to consider this rather than that. You come in with an agenda, conscious or not.

The nearest thing I've found to a truly non-leading question is this one: what question do you think I should ask you next? I've always loved it, because it hands ownership straight back. You'll always know yourself better than I will, even after a few hours together. Right?

But we can't really pretend at neutrality.

Neutrality is a bit of a myth.

If you genuinely don't want to lead, you don't ask at all. You hold the silence, you offer a summary, and usually the client just keeps going.

So the real work isn't avoiding influence. It's being honest that we cannot not lead, and then contracting well enough that the client knows what they're stepping into.

What you do, what you don't, how much of yourself you're willing to bring in.

We're both active players in this. At eye level, in partnership, leading each other by turns.

If you'd like to see how this actually plays out in real sessions, get a front row seat to how successful coaches across disciplines coach and 𝘁𝗵𝗶𝗻𝗸 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗟𝗮𝗯. 𝗧𝗵𝗲 ‘𝘄𝗵𝗮𝘁, 𝘄𝗵𝘆 & 𝗵𝗼𝘄’ 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗹𝗶𝘃𝗲, 𝗶𝗻-𝗽𝗲𝗿𝘀𝗼𝗻 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮 𝗿𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁. 𝗪𝗶𝘁𝗵 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗼𝘂𝗿 𝗩𝗮𝘂𝗹𝘁 𝗼𝗳 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴𝘀 𝘁𝗼 𝘀𝗼𝗮𝗸 𝘂𝗽 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗮𝗴𝗮𝗶𝗻 𝗮𝗻𝗱 𝗮𝗴𝗮𝗶𝗻.
https://rocketsupervision.com/coaching-lab-coaching-sessions/

03/08/2026

I supervise a coach who works with a race car driver. When she asked him what game he was playing, he said, simple, the drive fast game. I had a bit of a chuckle at that.

But it opened something up. Most of us think we're only playing the one game, the thing we love and got rather good at.

And meanwhile, quietly, other games are going on all around us.

The political one at work.

A new one that's emerged at home.

Whole systems with their own rules, whether we like them or not.

I'm borrowing loosely from Eric Berne here. And the games you're not aware of, or quietly refusing to play, they can really mess up the game you love. Right?

You don't need to win all of them. Just play enough that you get to keep doing the thing you love.

If you'd like a space to spot the systems and blind spots you're navigating, that's a lot of what supervision is for.

Doors are open if and when you're ready. Come as you are :
https://yannick.satoriapp.com/offers/276315-rocket-supervision-discovery-45-mins

31/07/2026

Most coaching gets the order backwards.

We rush to help someone make sense of their experience, even when the experience itself hasn't even been felt yet.

Sense before sensemaking.

Someone offered me that phrase and it's been rattling around ever since.

You ask how something feels, and you get a concept: "It feels scary." Okay — and how does scary feel? What's the actual sense input? Where does it live in the body?

That's a language most of us never developed. And there's so much waiting in there.

You don't need to be a coach for this. It's what a lot of mindfulness is: sit, notice, and only then reach for words.

Sense first. Then sense-making.

Want to get good, confident and stable in your practice?

My free Coaching Starter Kit is a growing library of frameworks, business advice, demos, podcasts and insights, I’ve gathered in over 15 years of being a coach.

https://rocketsupervision.com/coaching-starter-kit/

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