20/08/2026
Why is the bread always at the back of the supermarket?
And why is fresh fruit and veg often near the entrance? Does slower music really make us shop for longer? Can playing French music actually increase sales of French wine?
Supermarket layouts are carefully designed to influence how we shop - often without us even noticing.
Our latest Business Insights article explores the clever psychology behind supermarket shopping and what it can teach business students about marketing and consumer behaviour.
๐ Read the full article: https://theexpgroup.com/blogs/news/why-is-the-bread-always-at-the-back
๐๐น๐ ๐ฉ๐ฆ๐ญ๐ฑ ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ฆ ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ๐ด ๐ข๐ฏ๐ฅ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ด๐ข๐ต๐ช๐ฐ๐ฏ๐ด ๐ฃ๐ถ๐ช๐ญ๐ฅ ๐ณ๐ฆ๐ข๐ญ ๐ค๐ข๐ฑ๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ - ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ง๐ญ๐ฆ๐น๐ช๐ฃ๐ญ๐ฆ, ๐ฅ๐ช๐จ๐ช๐ต๐ข๐ญ-๐ง๐ช๐ณ๐ด๐ต ๐ญ๐ฆ๐ข๐ณ๐ฏ๐ช๐ฏ๐จ ๐ง๐ฐ๐ณ ๐จ๐ญ๐ฐ๐ฃ๐ข๐ญ๐ญ๐บ ๐ณ๐ฆ๐ค๐ฐ๐จ๐ฏ๐ช๐ด๐ฆ๐ฅ ๐ฒ๐ถ๐ข๐ญ๐ช๐ง๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ๐ด ๐ญ๐ช๐ฌ๐ฆ ๐๐๐๐, ๐๐๐ ๐ข๐ฏ๐ฅ ๐๐ช๐ฑ๐๐๐. ๐๐ถ๐ช๐ญ๐ต ๐ง๐ฐ๐ณ ๐ณ๐ฆ๐ข๐ญ ๐ค๐ข๐ณ๐ฆ๐ฆ๐ณ๐ด. ๐๐ฆ๐ด๐ช๐จ๐ฏ๐ฆ๐ฅ ๐ง๐ฐ๐ณ ๐ญ๐ฐ๐ฏ๐จ-๐ต๐ฆ๐ณ๐ฎ ๐ช๐ฎ๐ฑ๐ข๐ค๐ต. ๐๐ณ๐ถ๐ด๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ฐ๐ท๐ฆ๐ณ ๐ง๐ข,๐ข๐ข๐ข ๐ญ๐ฆ๐ข๐ณ๐ฏ๐ฆ๐ณ๐ด ๐ธ๐ฐ๐ณ๐ญ๐ฅ๐ธ๐ช๐ฅ๐ฆ ๐ด๐ช๐ฏ๐ค๐ฆ ๐ค๐ข๐ข๐ซ