Media Smart

In an era of AI and deepfakes, it’s important to assess and check any videos or images you see online. AI fake videos of people, or deepfakes, can make a politician look like they said something they never said, enabling the spread of false information.

To help people - especially first-time voters - understand and make sense of the political ads they’ll be seeing in the run-up to election day, take a look at our 10-point guide, created in partnership with the Advertising Association.

📥Download the guide here: https://f.mtr.cool/qyiipmjcxp

Internet Matters found that just half (53%) of young people who see news, politics or current affairs content online say they feel confident telling whether that information is true or false.

Consider using fact checking websites like BBC Verify, C4's FactCheck Blog, Full Fact, or The Ferret.

In our 10-point guide, created in partnership with the Advertising Association, we help young people – especially first-time voters – understand and make sense of the political ads they’ll be seeing in the run-up to election day.

📥Read the guide here: https://f.mtr.cool/velgeaddkj

Why am I seeing political ads online?

Political campaigns can combine your electoral register data with widely available information on your internet activity, such as your browser behaviour.

To ensure you see more than one point of view, look for diverse news sources.

Created in partnership with the Advertising Association, our 10-point guide helps people – especially young people preparing to vote for the first time – understand and make sense of the political ads they’ll be seeing in the run-up to election day.

📥Check out the guide here: https://mediasmart.uk.com/politics/

Without a single regulator for political ads, various bodies play a role in the regulation:

➡️Ofcom enforces a political ad ban on TV and radio
➡️The Electoral Commission UK oversees election spending limits, transparency and imprints
➡️The Information Commissioner's Office (ICO) plays a role in data protection and privacy

To help people - especially first-time voters - understand and make sense of the political ads they’ll be seeing in the run-up to election day, take a look at our 10-point guide, created in partnership with the Advertising Association.

📥Download the guide here: https://f.mtr.cool/rfbeezzxlu

How much can be spent on political campaigns?

Spending rules mean that political candidates have limits on how much they can spend and where their funding can come from.

Created in partnership with the Advertising Association, our 10-point guide helps people – especially young people preparing to vote for the first time – understand and make sense of the political ads they’ll be seeing in the run-up to election day.

📥Check out the guide here: https://f.mtr.cool/kfdxekxequ

Whilst political campaigns aren't subject to the same rules as commercial advertising, other laws do apply. For example, making false statements that damage a candidate's reputation could be defamation.

In our 10-point guide, created in partnership with the Advertising Association, we help young people – especially first-time voters – understand and make sense of the political ads they’ll be seeing in the run-up to election day.

📥Read the guide here: https://f.mtr.cool/pzecgtfcjr

Did you know that whilst political ads aren't allowed on broadcast TV or radio, political parties are able to have airtime to broadcast party political messages? This doesn't count as advertising.

Our 10-point guide, created in partnership with the Advertising Association, helps people – especially first-time voters – understand and make sense of the political ads they’ll be seeing in the run-up to election day.

📥Download the guide here: https://f.mtr.cool/lqmzuzyqlk

Join us for one of two special workshops we are hosting with TikTok in Bradford, designed to help parents and carers support their teen’s digital wellbeing.

Wednesday 22nd April at 1pm or 5pm

Reserve your space here:

📄 https://form.typeform.com/to/lytH6f9w
📧 [email protected]
📞 07974 606659

With local elections happening this May, there’s never been a better time to revisit Media Smart’s guide: “What’s the deal with political advertising?”

Created in partnership with the Advertising Association our 10-point guide helps people – especially young people preparing to vote for the first time – understand and make sense of the political ads they’ll be seeing in the run-up to election day.

📥Download the guide here: https://f.mtr.cool/lmirstrzvo

📚Want to help your students explore careers in advertising and media? Our educational workshop, created with Omnicom Media, provides an inside look at agency roles and the world of ads. It’s the perfect resource to guide their journey into this dynamic industry - download the careers workshop today!

Click the link below to download the resource.

https://f.mtr.cool/ovodpwtssw