14/10/2020
To successfully run a business, the CEO puts everything into proper perspective, prioritizing essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner.
Successful businesses, however, are seeing social media in a different light. Many have seen and recognized the importance of social media as a useful marketing tool. This is driven by the fact that up to 3.8 billion people in the world make use of social media, prompting businesses to treat this platform as a valuable marketing channel.
That is why as much as 88% of companies in the United States participate in social media marketing. As much as 97% of the elite Fortune 500 companies have at least one social media network presence as a means to communicate with their advocates and stakeholders. The question remaining is: hire in-house social media marketing staff or outsource to an agency or a freelancer?
There are merits to either choice, so it is essential for business owners to consider these carefully.