Cake Club - Parenting Support & Solidarity

Cake Club - Parenting Support & Solidarity Parent support & play groups in Southend & Rochford, with infant feeding support & sling library. Welcome to Cake Club!

Cake Club is a grass roots, parent-led charity operating in Southend-on-Sea and surrounding areas to support families in all aspects of parenting. Founded in 2018, we offer a welcoming, non-judgmental and supportive space for parents to access skilled, evidence-based support and guidance in areas such as infant feeding, carrying (babywearing), sleep, play and perinatal mental health. We offer supp

ort for parents before, during and after pregnancy, and for as long afterwards as may be needed. We also work alongside Parenting-on-Sea CIC to offer more targeted support. SLINGS:
Slings-on-Sea (part of Parenting-on-Sea CIC) works alongside Cake Club to offer in-person support to families in Southend, Rochford and Castle Point, and online support is available to everyone, wherever you may be. Sling support can be accessed at Cake Club sessions as well as privately - consultations are held in Thorpe Bay or can be arranged as a home visit. Individual tailored support and advice is available for all parents and carers who want to carry their children; we have a range of slings and carriers available for hire, suitable from newborn to toddler and beyond. INFANT FEEDING:
Our infant feeding supporters are supervised and mentored by Libby Barnes (IBCLC and Cake Club Infant Feeding Lead) and her team at The Milk Hub. All of our peer supporters are trained by the ABM (Association of Breastfeeding Mothers) with additional training provided by The Milk Hub and via other providers. Infant feeding support will only be offered by trained staff and volunteers. SUPPORT:
Cake Club is our support and play group, with weekly sessions running on Mondays at The Haven Community Hub in Westcliff, Wednesdays at Bellevue Baptist Church in Southend and Thursdays at St Peter's in Shoebury. Our SEND group runs every Thursday in Prittlewell. Fortnightly sessions run in Hockley on the 1st and 3rd Friday of the month, and monthly sessions also run in Rochford (1st Tuesday) and Leigh (last Saturday). Our specialist Twin Club and Queer Families groups also run monthly in Southend. All sessions combine parenting support and solidarity, sling library services and infant feeding support with a social and supportive playgroup; a community of like-minded parents coming together for tea, cake and chat. Cake Club is a registered charity (charity number 1200320) and our chair of trustees is Lauren Parker. This page is run by Lizzie Start, a qualified and insured babywearing consultant, infant feeding supporter, family support worker, educator and parent of two, and Director of Cake Club CIO. Other Cake Club staff and volunteers support the administration of the page and may reply to messages at times. Cake Club has been a registered charity (charity number 1200320) since September 2022, and our chair of trustees is Lauren Parker.

⭐️Changes to Mondays at Cake Club⭐️As you may have noticed on our new monthly schedule, we will no longer be running a w...
10/09/2026

⭐️Changes to Mondays at Cake Club⭐️

As you may have noticed on our new monthly schedule, we will no longer be running a weekly Cake Club session on a Monday at The Haven Community Hub.

Instead, we will be running a fortnightly support session, with clinic appointments for specialist infant feeding support and baby weighing with IBCLCs, full sling library services from , a monthly Intro to Slings workshop for new and expectant parents, and all the usual parenting support and solidarity you have all come to expect from the Cake Club team.

This may well be a temporary change, but for now, staffing capacity and funding limitations mean that we're not able to offer the full weekly social and play experience that we have done previously. If that's what you're after, we'd love to welcome you to one of our other Cake Club groups - Southchurch on a Wednesday, Shoebury on a Thursday, Hockley every other Friday and Saturday Cake Club in Leigh on the fourth Saturday of the month.

For those coming for support, we will still have baby mats and a small play area for any little ones you bring along, and we will do our best to cater to any bigger ones that need to come with, so do pop their age(s) on our booking form so we can be prepared. 🙏

There are separate booking links for IBCLC clinic appointments, the sling workshop and to drop-in for any other support, all linked in the comments below - but if you're not sure, do feel free to drop us a message and we can send you the relevant link. 📲

Thanks for your understanding; we don't love it when we have make changes, but we're hoping this will help to meet the needs of as many parents as possible and maintain a presence at our lovely Westcliff venue, within our own current capacity. 💛

Our newest member of staff is already trying to get in everyone's good books with her home baking... 👀😋🍰 Helping us live...
10/09/2026

Our newest member of staff is already trying to get in everyone's good books with her home baking... 👀😋🍰 Helping us live up to our name! 😍

This has now mostly been scoffed at SEND Club this morning, but apparently there's another one prepped for Hockley Cake Club tomorrow, so if you were on the fence about booking, now is the time... 😜

Thank you, Ruth, for putting a smile on our faces and a treat in our tummies! 😘

P.S. It's gluten-free, dairy free and vegan, and tastes DELISH, so, pretty much everyone can eat it. 🥰 (All the usual packaged allergy-friendly snacks are also available, of course.)

We are super excited about Saturday Cake Club this month! 🤩 We'll be joined by our friends at Nee Naw Parties South East...
09/09/2026

We are super excited about Saturday Cake Club this month! 🤩 We'll be joined by our friends at Nee Naw Parties South East Essex with their fabulous emergency services roleplay and ride-on vehicles. 🚒

Booking is essential for our Saturday sessions, especially when we have special guests, as we need to keep a close eye on numbers to make sure it doesn't get too overwhelming. Once we're at capacity for Nee Naw we will close bookings, so do get yourselves booked on now if you're planning to attend. 📲

All our usual support and solidarity will be available, including feeding support and sling library services with .

Link in comments to book your space - please give as much detail as you can on your booking form, including ages of children etc, so that we can make sure we're fully prepared for everyone. 💪

If we are fully booked but you would still like to attend for support, just pop us a DM and we can open up an extra space, particularly for anyone with little babes. 📸

And we’re off! 🤩We had a lovely first session back at Rochford today with a great mix of slings, feeding support, and ge...
08/09/2026

And we’re off! 🤩

We had a lovely first session back at Rochford today with a great mix of slings, feeding support, and general parenting solidarity. ❤️

We’ll be back at Ashingdon Elim Church on the 6th October, but in the meantime you’d be so welcome to join us just up the road in Hockley on Friday 11th and/or Friday 25th September. 👋

Our friends at The Haven Community Hub (Age Concern Southend on Sea) are having a ball! 🤩Tables of 10 are available as w...
08/09/2026

Our friends at The Haven Community Hub (Age Concern Southend on Sea) are having a ball! 🤩

Tables of 10 are available as well as small groups and individual tickets. We know they'd appreciate the support if any Cake Clubbers fancied a night out. 😘

Full details on the post below.

Tickets for our ball are selling fast so grab your tickets if you would like to join us for an evening of good food and entertainment, whilst raising money for a great cause. Click the QR code, visit our website or ask at reception for a ticket.

We are SO excited to be getting back into the swing of things this week!This is where you'll find us...✨ Tuesday 8th Sep...
06/09/2026

We are SO excited to be getting back into the swing of things this week!

This is where you'll find us...

✨ Tuesday 8th September - Rochford Sling Library & Support at Ashingdon Elim Church from 10-12, with IBCLC Clinic appointments available to book from 10.45. For pregnancy, sleep or general feeding support, or to access the sling library, you can drop in anytime (before 11.30 ideally so we have time to see everyone).

✨ Wednesday 9th September, 10-12 - Southchurch Cake Club at Bellevue Baptist Church. Support with all the things and a range of activities to suit all ages 0-5ish. The Wednesday team have got you covered! 💪

✨ Thursday 10th September, 10-12 - SEND Club at St Mary's Centre, Prittlewell (entrance off Hill Road). For families with little ones with additional needs and/or disabilities, with or without a diagnosis. Booking is essential for this one as we have a limit on numbers in order to keep everyone safe and supported. 🙏

✨ Thursday 10th September, 10-12 - Shoebury Cake Club at St Peter's Church Hall, Hinguar Street. All the support and solidarity you could ask for, toys and activities for the littles, and a lovely outdoor space if the weather holds up. 🌦️

✨ Friday 11th September, 10-12 - Hockley Cake Club at Emmanuel Church, opposite the White Hart. Our fortnightly support and play group, with homemade cake as a new addition! 😍 (No IBCLC clinic this time, but appointments are available to book now for Friday 25th.)

Whether you're a Cake Club regular or you're just after a sling or some feeding support; whether you're a brand new first time parent or a seasoned parent of 3, 4 or more... You may have heard that it takes a village - well, this is ours. And you will ALWAYS be welcome. 💛

Booking link is in the comments/in our bio/in stories/in the autoreply if you drop us a DM. 📲

Can't wait to see you! 🤩

Some of our team spent their Sunday completing an Emergency First Aid course with the wonderful Chloe D from . 🩹They wer...
06/09/2026

Some of our team spent their Sunday completing an Emergency First Aid course with the wonderful Chloe D from . 🩹

They were able to refresh their existing knowledge and learn new things, including the updated guidance on CPR. The session was fun and interactive, and everyone had the chance to practice the theory they had learnt.

Keeping everyone safe at our sessions is a top priority, so we are grateful to have been able to upskill more of our staff and volunteers to help with this. 🙏🏼

A special thanks as well to Chloe W from for creating such a beautiful space to hold events and classes like these. 🥰

🍁September🍁 Cake Club is back! 🤩We have a few changes to our regular timetable, and a couple of new staff members joinin...
04/09/2026

🍁September🍁

Cake Club is back! 🤩

We have a few changes to our regular timetable, and a couple of new staff members joining the team:

🍂 Our Monday group in Westcliff will now run fortnightly as a dedicated support session, with bookable IBCLC clinic appointments, a monthly Intro to Slings workshop for new and expectant parents, along with pregnancy, sleep, parenting and infant feeding support and sling library. The first of these sessions will take place on Monday 14th September 12-2.

🍂 We are excited to welcome lovely Hannah to the team, after several years of volunteering for us, as she takes on the role of facilitator at our monthly Rochford Sling Library and Support session, running in much the same way as Westcliff (minus the workshop, for now). This session returns on Tuesday 8th September 10-12, with 3 clinic appointments still available to book.

🍂 Southchurch and Shoebury Cake Clubs remain unchanged, running 10-12 at Bellevue Baptist Church on Wednesdays and St Peter's Church on Thursdays.

🍂 Hockley Cake Club will continue to run fortnightly on the 2nd and 4th Friday of the month, with clinic appointments available on Friday 25th September. The wonderful Ruth, another long-term volunteer, joins us to lead our Hockley crew. Both Ruth and Hannah will also be covering other sessions throughout the month, and we know they will bring so much energy and enthusiasm to the team.

🍂 Our weekend rota remains the same, with Twin Club the 3rd Saturday of the month, Saturday Cake Club the 4th Saturday of the month, and Q***r Families with Southend-on-Sea Pride the 4th Sunday of the month.

🍂 SEND Club continues to run weekly on a Thursday morning at St Mary's Centre, for any parents with little ones with additional needs and/or disabilities, whether pre- or post-diagnosis.

Any changes to the schedules you see here will be posted on our social media (and emailed out if appropriate) so do make sure you follow and turn notifications on if you haven't already to make sure you're getting the most up to date information. You can also sign up to receive our weekly mailout (link in bio/comments).

A gentle reminder that we are closed this week for the final week of the summer holidays.We know lots of you are prepari...
31/08/2026

A gentle reminder that we are closed this week for the final week of the summer holidays.

We know lots of you are preparing for back to school - or first days at school! 🥹 Our staff and volunteers are also getting their children (and some themselves!) ready for the start of term; whether that's school, nursery, home ed groups, college, forest school, returning to work after maternity or parental leave...Lots of love and luck to everyone 😘.

If you're finding yourself with a change of circumstances this week after being a Cake Club regular, don't panic. You will always be welcome, whether that's at a Saturday Cake Club session, as an active member of our Facebook group, or even if you fancy joining us as a volunteer. 👋

And if you need somewhere to come and sit with a cuppa on that first day of school or nursery, you won't be the first parent to rock up to Cake Club without their kid. We're here to support YOU. Whether your little one is with you or not. It takes a village - this is ours. The Cake Club Community. We've got you. 💪

Address

Marguerite Drive
Leigh-on-Sea
SS9 1NN

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