15/05/2026
What an incredible ride it’s been.

I’ve been in the space for over five years now and initially the goal was pretty selfish. I just wanted to make as much money as possible so I could quit my full-time job.

Within 10 months, I did exactly that.

After those 10 months, I started taking coaching seriously. I’d always had a goal to make as much money as possible to provide the best possible future for my future children. I wanted to make a load of money, have a load of fun in the process and travel the world.

But my goal was always centred around finances.
I’d always wanted to hit £50,000 in one month.
My second mentor helped me do that.
I made ÂŁ52,000 in one month.
It never felt how I thought it would feel.

It felt the opposite.
I thought I’d feel excited, happy, ecstatic.
Instead, I felt frustrated, miserable and quite frankly, a little sad.
I’d realised that I was self-sabotaging, which is exactly what I’m supposed to help my clients with.

I wanted to hit this number purely out of ego.
That’s when I realised what I was doing was wrong and I needed to fix it.

So we pivoted.
We started helping coaches start, grow and scale their online coaching businesses by providing a step-by-step framework on what to do, when to do it and why to do it, while removing the self-sabotage that’s been holding them back.
Since then, we’ve helped over 200 coaches and I’ve made £108,000 in one month doing what I love.
Now, it’s not even about the money. It’s about the lives we impact in the process.
And I’ve had a boat load of fun along the way.
The coolest thing? I feel like I’m just getting started.
If you want to learn more about how we can help you start, grow and scale your online coaching business, just DM me “ECA”
Forever grateful.
Shaun đź’™
P.S. If you’ve read this far and you’re a client of mine or a previous client of mine, just know I appreciate you more than you know.
