06/05/2026
One of the biggest challenges in business:
We often promote great marketers into management roles and expect them to instinctively become strategic leaders.
They know how to create campaigns, manage social media and write content, but suddenly they’re expected to think strategically, influence stakeholders, manage budgets, lead people, and align marketing activity to wider business goals.
That’s exactly why programmes like the Level 6 Marketing Manager apprenticeship matter, helping experienced marketers develop into confident strategic leaders rather than simply expecting them to “figure it out” after promotion.
Because the difference between a good marketer and a strong marketing leader can completely change a business.