09/09/2026
One of the closest points I came to burnout followed one of the most successful moments of my career.
At London 2012, I worked with three sports that went on to win Olympic gold.
The pride was immense. I felt deeply connected to the athletes, the teams and everything we had given to help create that moment.
And then came the deflation.
Physically and emotionally, I was almost empty and totally caught off guard.
I was there to serve the endeavours of others, was eager and deeply proud to play my small part, but didn't see how caught up in the experience I was. The emotional rollercoaster and commitment required to achieve what we set out to achieve.
High-performance environments become very good at asking:
What will it take to win?
We’re often less willing to ask:
What is winning taking from the person pursuing it?
I don’t think the answer is to become less ambitious.
It isn’t about lowering the standard or wanting the outcome less.
It’s about building the capacity to sustain what the standard asks of you.
Because performance cannot only be measured by the result.
It also has to include the condition of the person producing it.
So here’s the question I wish I had asked myself sooner:
Where are your results telling one story, while your capacity is telling another?