Fashion Entrepreneurs Academy

26/08/2026

She had a law degree. 200 followers. And £6,000 of dresses from an Italian manufacturer that nobody wanted.

But Tiffany didn’t wait to be discovered. She turned one dress into a capsule collection, showed at JANE.Magazine’s London Fashion Week showcase (on the official schedule) and everything changed.

Want the checklist and workbook from the training that got her there? Comment “SHOWCASE” and I’ll send it straight over.

23/08/2026

Followers are not the same as fashion industry credibility.

If you want to gain trust and be perceived as a credible designer so that the right people buy from your collections, an audience on Instagram isn’t enough.

You also need industry relationships… and that’s a very different strategy.

Do you agree?

20/08/2026

Most independent designers left a 9-to-5 to build something of their own… more freedom, more creativity and control.

But here’s what nobody talks about: if you worked in retail, admin, or even a junior design role, you’d be earning £25,000–£35,000 a year minimum, with paid holiday, sick leave, and possibly also a pension.

Now do this calculation:
Take your total revenue for the year. Subtract ALL your cost (fabric, trims, tools, workspace, software, overheads)... everything. Then divide what’s left by the number of hours you actually worked.

For a lot of designers, that number is somewhere between £10,000 and £15,000 a year. Maybe less.

No benefits. No time off. And you’re working 60-hour weeks.

That’s not freedom. That’s paying yourself poverty wages to run your own business.

If this is hitting close to home, hit save so you can come back to this

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16/08/2026

Just ONE THING between this fashion designer being invisible and getting noticed…

Natalie came to me with 50, maybe 100 ideas . Honestly, she’d stopped counting . None of them related to each other . None of them built towards anything interesting.

On one of our sessions, I told her to forget all of it. I pointed to one and said “Focus on just this one idea, and build into a cohesive six-piece capsule collection.

Months later, on another session… I had totally forgotten about the advice I’d gave her… she showed me her new collection and talked about the interest it was bringing. I was blown away by the change…. . This new collection - and the results - were like night and day compared to what she’d previously shown.

Then she reminded me: . “You did that.”

Fifty ideas felt like being a “designer”… But one single idea, followed through thoughtfully and intentionally, was what actually worked.

Natalie was doing that work with me inside my signature programme, Fashion Launch Catalyst. If you want to be the first to hear when the next place opens, join the priority list.
Link in bio.

08/08/2026

25/07/2026

More visibility. More reach. A bigger following. More eyes on the brand…

That’s what most new fashion founders tell me they need…

But that’s not actually what’s missing.

What’s really missing is trust.

Tiffany found this out the hard way. Her debut collection of tweed dresses made by a top Italian manufacturer with 100 piece MOQ’s, launched into complete silence. No sales. No press. Not one enquiry.

She was quite literally asking strangers to hand over money for something they didn’t understand and had no reason to believe in yet, to someone they didn’t trust yet.

Fashion Launch Catalyst helped Tiffany turn it around. Watch the video to find out how. Hint: it had nothing to do with follower count.

The Fashion Launch Catalyst Priority list link is in my bio.

19/07/2026

Great fashion design does not automatically create a profitable fashion brand.
Christian Lacroix created extraordinary haute couture that captured attention and admiration, but artistic brilliance alone wasn’t enough to build a sustainable business.

The designers who succeed understand the balance between creative innovation and commercial strategy.

It’s the difference between creating something that receives compliments but struggles to translate into sales, and building a fashion brand that customers understand, value and choose to buy.

What is your biggest challenge as an fashion founder or emerging designer?

onsultant

18/07/2026

I keep hearing from fashion founders that sales are down in 2016…. And it’s always because they’re still following a format that worked for some in 2020.

The world has changed a LOT since 2020 so you can’t keep building from the same instruction manual.

Designers who are building successful brands in 2026 are building on and off line from a new format.

I will be hosting a free masterclass soon to give designers the most overlooked, yet MOST crucial step to stand out, build a credible brand and sell to your most ideal customers.

Thus is exclusive to my community and it won’t be advertised. To attend, add your name to the priority list . Link in bio or DM “MASTERCLASS”

12/07/2026

New fashion founders keep telling me they want more visibility, more reach, more followers, a bigger audience, or to reach the right customers

But none of these are the actual problem ..

What they have is a stranger problem...

Tiffany launched her first collection into total silence... Beautiful tweed dresses, made with a top Italian manufacturer, a 100 piece inventory sitting there… and not one single sale, press feature or even client enquiry..

She was essentially a stranger asking strangers to give her money for something they didn’t understand yet.

Swipe to see what actually changed it, and it wasn’t more followers...

Fashion Launch Catalyst is where we start... Link to the priority list is in my bio…

11/07/2026

Fashion Founders can spend years perfecting their craft and creating original designs, signature pieces and collections...

…but it’s not how masterful your skills are, how much industry knowledge you have or how perfect your pin hems are stitched…

It’s what you’re known for.

If your ideal customers don’t understand what makes your brand different, they’ll never know why they should choose you over any other designer.

The brands your ideal customers aspire to aren’t just known for the designs they create.

They’re known for what they represent.

You can keep struggling to reach more followers who never engage?...

Or you can become the brand that gets chosen?

DM “CHOOSE ME” and I’ll send you the link to get on the priority list for a free masterclass to help build the fashion brand that gets chosen.