Emotional Eating Coaching Academy

The question that's keeping coaches awake at night...

"My client is on weight loss medication. I'm handling their nutrition and exercise perfectly. But what about the emotional side? And what happens when they come off the meds?"

Here's the reality: Even on GLP-1s, clients still have emotional triggers, food guilt, and stress eating. But coaches stick to what they know - missing the psychology completely.

Then the transition hits. The medication stops. Food noise returns. And you're left thinking "Now what do I say?"

Monday I'm launching EECA 3.0 - the only certification covering BOTH phases:
✅ Supporting clients ON weight loss medications
✅ Guiding them through coming OFF
✅ Complete emotional eating mastery

Stop losing sleep. Start getting answers.

Yesterday, I had a call with a coach who told me,

“I don’t think I can join the Emotional Eating Coaching Academy… I’ve never struggled with food like my clients do.”

I want to share what I told her because it might help you too.

We need all kinds of coaches in this work.

We need coaches who have lived through binge eating and emotional eating themselves.

And we need coaches who haven’t.

Because your value isn’t based on your body, your past, or your relationship with food.

It’s based on your ability to see what others can’t.

When I first started recovery, I could never have worked with a coach who looked like me back then.

I was over 500lbs, ashamed, and angry at my reflection.

I thought people who hadn’t lived it could never understand.

But one of my early mentors hadn’t been through it.

She wasn’t an emotional eater.

She wasn’t living in a larger body.

She was calm, grounded, and she didn’t judge me.

She helped me stop fighting food long enough to start listening to it.

She showed me how to feel safe in my own body.

And she gave me permission to believe that I wasn’t broken, I was just stuck in a cycle that made sense once I understood it.

That experience changed everything for me.

It proved that skill, empathy, and emotional safety matter more than shared experience.

That’s what I teach inside the 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗮𝘁𝗶𝗻𝗴 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝟯.𝟬.

You don’t need to have “been there” to guide a client through it.

You just need the right tools to hold the space safely.

We go beyond nutrition and willpower.

You’ll learn:
• How to recognise emotional and disordered eating patterns.
• How to coach through shame, guilt, and all-or-nothing thinking.
• How to help clients rebuild trust with food without falling into diet culture.
• How to support clients coming off GLP-1 meds who’ve lost their “food noise” control.

Whether you’re a PT, a online coach, or a wellness professional this work belongs to you too.

And your clients need it more than ever.

If you’d like to explore whether the Academy is right for you, let’s book a call.

We’ll go through how it works, what’s inside, and how it can fit into your existing coaching model.

Reply “EECA” and I’ll send you all the details.

Choose your coaching adventure...

Option 1: Keep losing 40% of your clients the moment emotional eating kicks in, feeling completely helpless and watching transformations crumble

Option 2: Actually know what to do when your client texts you at 11pm after a binge, have the tools to guide them through it, and become the coach they never want to leave

I know which one Drake would choose. What about you?

The difference isn't more nutrition knowledge or fancier workout plans. It's understanding the emotional side of eating that every other coach ignores.

Ready to level up?

Comment EECA below for instant free access to our comprehensive resources including cheat sheets and e-books that'll transform how you handle emotional eating with clients!

Can we talk about the elephant in the room?

"𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗮𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝗜 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘄𝗶𝘁𝗵 𝗶𝘁 𝗺𝘆𝘀𝗲𝗹𝗳?"

If this thought keeps you up at night, you're not alone. In fact, you're in the majority.

Here's what nobody tells you:

Your personal experience with emotional eating doesn't make you a fraud.

It makes you the 𝗣𝗘𝗥𝗙𝗘𝗖𝗧 person to help others through it.

You understand the shame, the cycles, the "why did I do that again?" moments.

You get it in a way someone who's never struggled simply can't.

Your clients don't need a perfect coach.

They need a real one who understands their battle.

Comment EECA below and I'll send you free resources including our comprehensive cheat sheet and e-book that'll show you how to turn your experience into your superpower! 💪

POV: You're watching another client sabotage their progress and you have zero tools to help them 😩

That soul-crushing moment when 12 weeks of perfect nutrition goes out the window because life got stressful... and all you can do is watch it happen.

Your nutrition degree taught you macros, not emotions. Your fitness certification covered exercise form, not food relationships. But guess what's actually derailing your clients?

The emotional stuff. Every. Single. Time.

You're not broken. Your education just missed the most important bit.

Comment EECA below and I'll send you our free resources including a comprehensive cheat sheet and e-book that'll give you instant access to the emotional eating tools your certifications never taught you! 👇

Still waiting for your nutrition certification to cover emotional eating? 💀

You'll be waiting a while, mate...

Here's the uncomfortable truth: Traditional fitness and nutrition education completely ignores the biggest reason clients fail.

They'll teach you about macronutrients but not emotional triggers.

Exercise programming but not stress eating.

Meal timing but not midnight binges.

Meanwhile, you're losing clients left and right because when emotions hit, your meal plans become irrelevant.

The industry failed you. But that doesn't mean your clients have to suffer for it.

Stop waiting for education that'll never come.

The tools exist - you just won't find them in mainstream certifications.

Comment EECA to get instant free access to our cheat sheet, e-book and other resources that actually address what's derailing your clients!

The brutal truth about coaching clients with emotional eating... 😅

We all started this career thinking we'd be the motivational success story coach. Instead, we're sitting across from crying clients with empty Ben & Jerry's tubs wondering what the hell our £3000 nutrition course actually prepared us for.

Plot twist: It wasn't this.

When your client starts stress eating their feelings, suddenly all those meal prep containers and workout plans feel pretty useless, don't they?

Here's the thing - emotional eating is THE reason most transformations fail. Not lack of willpower. Not "bad" food choices. Emotions.

And nobody's teaching us how to handle it properly.

Comment EECA to get free access to our cheat sheet, e-book and other resources that'll actually prepare you for these real coaching moments!

Most coaches can talk nutrition.

Few know how to coach when food gets emotional.

That’s the gap the Emotional Eating Coaching Academy fills.

If you’ve ever:
– Felt stuck when a client spirals with food
– Wondered if you’re “even good at this”
– Wanted to keep clients longer and get them real results…

This training gives you the tools and confidence to handle emotional eating without feeling out of your depth.

You’ll walk away with:
– Certification as an Emotional Eating Recovery Coach
– 10+ done-for-you tools to plug straight into your coaching
– A deeper understanding of food noise, binge eating, and emotional triggers
– Coaching techniques that create lasting behaviour change

The next cohort of EECA 3.0 starts 29th September.

Early access is £495.

Comment EECA and I’ll send you the info.

I was over 35 stone.

During that time I saw 3 different PT.

And binge eating in secret every night.

Not one of them ever asked why.

They gave me plans.

They pushed me harder.

But they didn’t see the pain behind the eating.

I wasn’t lazy.

I wasn’t weak.

I was struggling.

And using food to cope.

If just one of them had understood emotional eating, I truly believe I wouldn’t have suffered for as long as I did.

That’s why I built The Emotional Eating Coaching Academy.

And now EECA 3.0 is here — delivered on its own private app, on-demand, with monthly live support.

If you’re a coach or PT who wants to understand the REAL reasons clients self-sabotage...

Download this free guide:
‘8 𝗧𝗵𝗶𝗻𝗴𝘀 𝗬𝗼𝘂𝗿 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗗𝗼 𝗧𝗼 𝗦𝗮𝗯𝗼𝘁𝗮𝗴𝗲 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 & 𝗗𝗿𝗶𝘃𝗲 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗮𝘁𝗶𝗻𝗴’

Just comment "EECA" and we will send you your free copy.

You’ll never look at your clients the same way again.

If you want to know more about the EECA 3.0 and how you can save 25% off before the 6th May.

Just send me a DM

Real change starts when you stop trying to do it alone.

Comment "COACHING" if you're ready to break free.