14/04/2026
I built the app I wish I had when I started baking 16 years ago!
I did not build this because it sounded clever.
I built it because I know how chaotic it feels trying to manage orders, pricing, clients, and payments while also trying to actually bake.
The Bake Boss Academy app was built to make life easier for home bakers who are serious about doing this properly. Follow along because re-launch month is here.
13/04/2026
If you are pricing cakes in your head, this is your sign to stop. So many bakers are still guessing their prices based on vibes, panic, and what they think the customer can afford. That is not a pricing strategy. It is a fast way to work too hard for too little. The app helps you stop guessing and start pricing properly. DM me PRICE and I’ll show you more.
12/04/2026
Most home bakers do not have a baking problem. They have a business problem. You can be incredibly talented at what you do and still feel overwhelmed, underpaid, and all over the place. Why? Because great baking skills do not automatically create a strong business. If you are tracking orders in your head, pricing as you go, and chasing messages across three apps, the issue is not your talent. It is your system. That is exactly why I built the Bake Boss Academy® app. Comment APP if you want to see what it does.
08/03/2026
In 2025 I built a free Cake Pricing Calculator App and Business Blueprint to help home bakers figure out what they should actually be charging. Thousands of you downloaded this in 2025. I've been busy creating lots of other things this year so far, also battling with some personal issues but I've decided to bring this back! Grab it while you can 🥰
https://www.bakebossacademy.com/store
28/11/2025
Not writing a long post about this.
As you know it’s Black Friday.
Here’s our offer.
Our signature business course for bakers is at a ridiculous low price for four days only.
If you’re honour email list you’ve been sent the link if you’re not on our email list comment or DM me ‘Black Friday’ and I’ll send you the secret link.
11/11/2025
Last week I sold out in my first phase of launching Oculus AI Series.
It’s a complete series of tools for starting or scaling your business with creativity at its core. It’s been trained with my frameworks as well as the business strategies that will move the needle forward... FAST.
You start with a free tool that decodes where you need help and focus first. It’s me helping you untangle your brain so you can get clarity quick.
It’s built for the visionary who want to move fast. Feedback has been great so far. If you want to try the free tool first to see if it’s for you just DM me the word ‘Oculus’ and I’ll send you the link to grab it.
On another note I have completed revamped the Bake Boss Academy App and it is now doing some incredible s**t! More on that soon.
But, If you want your own app built for your business or your own AI tool, hit me up. I think I’ve found another talent to add to my portfolio 💁🏻♀️😝
21/10/2025
Just a quick one, I’ll be speaking tomorrow (Wednesday 22nd October at 11:30am) at the Elevate Your CV Summit, hosted by Denise Matthews of Elevate Careers.
It’s a free online event bringing together 7 brilliant speakers to help you refresh your CV, boost your confidence, and find direction in your next chapter.
My talk is called “Jack of All Trades, Master of Fun: Why Multi-Passionates Thrive in Business.” If you’ve ever felt torn between all your passions or been told to “niche down,” this one’s for you.
🎟️ Grab your free ticket here → https://sorted.elevatecareerscoach.com/sorted
Can’t wait to see you there!
21/10/2025
Unpopular Opinion… Baking isn’t a talent, it’s practice.
Nobody is born knowing how to cream butter and sugar properly, or how long brownies need before they hit that perfect fudgy point. You learn. You do. You mess it up. You do it again.
And guess what? That’s the same with business.
You’re not meant to be amazing from day one. You’re meant to start, to try, to tweak, to learn, to grow.
Every post you write. Every offer you launch. Every cake you bake. It’s all practice.
You don’t need “natural talent.” You need consistency, curiosity, and a dash of courage.
Because when you keep showing up, the magic happens. You get better. You get faster. You get results.
That’s it. That’s the whole secret.
Learn. Do. Repeat.
20/10/2025
Stop Letting the Seasons Control Your Sales 💸 Listen up, bakers, if you’re only cashing in at Christmas or drowning in Eid, Valentine’s, or Easter orders… you’re leaving serious money on the table.
Seasonal bakes don’t have to be a one-hit wonder. ✨ Flip festive flavours into all-year bestsellers ✨ Remix what works, new toppings, dietary twists, DIY kits, or classes. ✨ Keep it consistent, your customers come back for your signature magic.
The secret? Smart pricing + simple marketing = steady income.
👉 Grab the Bake Boss Recipe Bank + Profit Playbook for instant, on-trend recipes that actually make you money… all year round!