Eleanor McClean Copywriting and Translation

https://www.theguardian.com/travel/2023/sep/14/ireland-wild-atlantic-way-literary-tour

Ocean views and authors lost: a literary tour of Ireland’s wild west coast The wild west coast from Cork up to Donegal has captivated writers from Yeats to Synge and Charlotte Brontë – as well as a host of lesser-known talent

If you’re not optimising your blog, you could be wasting a valuable opportunity to grow traffic to your website. It doesn’t matter what you’re selling: “sexy” is what you make of it!

How We Grew Blog Traffic by 650% in Two Years — Organically Content marketing isn't easy when your industry's topics are dry. Here are the eight tactics one digital marketer used to triple blog growth for an e-commerce and manufacturing company in two years.

“Cultivate a distinct and strong voice.”

Are you looking for a powerful and flexible way to engage an audience? Maybe it’s time to take a fresh look at the email newsletter. This report from the newsrewired digital journalism conference discusses how to draw readers in and keep them coming back.

Turning engaged readers into super-engaged readers: Advice for creating a successful newsletter strategy 'You want to have a strong voice to cut through the noise and have people returning because they like your style.' Expert advice from the newsrewired digital journalism event

I don’t agree that we should avoid these questions, but it’s definitely a mistake to reject a tagline on the basis of any one of them. If a tagline is catchy, original and makes a strong, succinct statement about your brand, you’re onto a winner!

5 questions not to ask when evaluating taglines Great taglines are routinely rejected because they don't fit preconceived parameters. Take another look at what really matters.

Some grammar rules are so deeply ingrained that native speakers apply them without even knowing they exist. This is a great example.

Order force: the old grammar rule we all obey without realising | Tim Dowling I had no idea there was a specific order for adjectives until I read a viral post. It was a side-of-the-mallet moment

Study, research, procrastination, growling and at least twenty drafts. Some of these "appalling" work habits are strangely familiar.

Was David Ogilvy a lousy copywriter? Dubbed by many as the father of modern advertising, David Ogilvy was an undisputed genius. And just as it happens with most geniuses, Ogilvy had a....