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Your personal brand is important to establish yourself in an industry - however, just as easy as it is to create, it is easy to make mistakes which can set the wrong impression. Therefore, we have summarised the top three things you should avoid when building your personal brand:
- Not defining your target audience: understanding your target audience will ensure you are posting relevant content.
- Not sharing your own thoughts or opinions: establish yourself as a thought leader!
- Not engaging with your audience: have discussions and build relationships.
Interviews can be nerve-wracking, particularly if you are faced with an unexpected question. Therefore, we wanted to prepare you further for your upcoming interview by providing some tips for one of the most common and challenging questions to answer - 'what is your biggest weakness?'.
Today, we wanted to remind you all that it is never too late to focus on your personal development. If you feel stuck in a career that doesn't make you happy, or if you feel that you do not possess the skills required to be the best version of you, we encourage you to do something about it!
If you want to establish a personal brand, but you are unsure where to start, then you may find it beneficial to look at people who have created a strong personal brand over the years. Some people we recommend researching include:
- Leonardo DiCaprio: Leo's personal brand doesn't focus on his acting career, but alternatively his environmental goals. Leo's work to improve the well-being of earth is consistently shared on his social platforms, establishing himself as a well-known and established environmental activist.
- Steven Bartlett: More relevant to the business world, Steven Bartlett attributes personal branding to his career success. Through consistently sharing his personal brand through social media or even podcasts, Steven believes this 'digital reputation' has helped him to improve his communication and personal development.
One of the most important factors in effective communication is confidence. However, confidence doesn't come naturally to everyone. You can improve your confidence through practice, or 'pretend' to be confident through your body language, such as good posture or eye contact. For further guidance of how to improve your communication, please get in contact with one of our team today.
As a leader, we understand that the pressure of directing a team and meeting targets can be difficult and stressful, making it easy to bark demands at employees - however, it has been found treating your team in this way will not receive the response you want. If you 'ask' your employees, instead of commanding them to do things, they will be more likely to engage, respond positively (as they feel more respected) and work hard to complete the tasks. Make an effort to adapt your communication, we are confident you will see a positive change within your team!
We understand that many people may feel that they do not need to take the time to develop themselves, as they are already settled in their career role. However, taking the opportunity to improve yourself can be beneficial for your mental health, can lead to new opportunities and can even be fun. Therefore, for those of you who think there is no need for improvement, we have summarised 4 signs that it is in fact time to begin your personal development journey.
-You are lacking confidence.
-You are disappointed in your career progress.
-You feel overwhelmed.
-You want to challenge yourself.
If any of these apply to you, get in touch with one of our team today and we can discuss the ways in which we can help you.
At Powering Your Potential, not only can we help the individual, but we also achieve the same outstanding results with our corporate clients. Our Triangle of Potential can help you to achieve any corporate objective, enabling you to align communication, branding and development of the business. For more information about how we can help your business, simply follow this link:
https://poweringyourpotential.co.uk/corporate/
We understand that sometimes it can feel like we are far too busy to invest time into our personal development. However, personal development can still be achieved without stealing large chunks of your day. We recommend spending at least 30 minutes per day on personal development, whether that be extending your knowledge by reading an article, learning new skills or taking an online course.
In order to successfully inspire your team, it is important to ensure you are communicating effectively. Leaders shouldn't try to motivate employees through intimidation, as this could lead to an unhealthy and unproductive workplace. Alternatively, communicate to your employees that in order for the team to be successful, everybody has to contribute. Instead of claiming a superior status above employees, instead emphasise to your team that you rely on all of their skills, capabilities and talents for the companies success - we can assure you that your team will respond more effectively to this.
It can be intimidating or difficult to step outside your comfort zone, however this is required to truly develop ourselves. Challenging yourself in this way can improve your confidence and provide a learning opportunity. If you would like to step outside of your comfort zone and work on your personal development, communication skills and personal brand, get in touch with one of our team today
https://poweringyourpotential.co.uk/contact/
When you are developing your personal brand, it is important to be aware of who you are targeting. Whether you want to capture the attention of recruiters, a specific company, or if you want to generally establish yourself in your industry, it is important to adapt your strategies according to your aims. Thinking about your target audience will help to provide insight into the type of posts, how often you should post or what platforms you should use. For further guidance on how to successfully build your personal brand, get in touch with one of our team today.
https://poweringyourpotential.co.uk/contact/
One of the most effective ways to improve your communication is to prepare ahead of time. If you have an upcoming interview, it would be a good idea to practice some answers to common questions before you attend. Therefore, we have summarised a list of 10 questions that may pop up to help you prepare:
What are your strengths and weaknesses?
Why do you want to work for this company?
Why should we hire you?
Tell me a bit about yourself?
Why have you decided to leave your previous company?
How do you deal with high pressure situations?
What do you think our company can do better?
Where do you see yourself in 5 years?
What is your biggest professional achievement?
Do you have any questions for us?
We are also hosting a FREE webinar on interview success on 8th September, where we will provide guidance on how to secure your dream role - follow this link to sign up
https://poweringyourpotential.co.uk/events/
When building your personal brand, some may feel that it is best to build a false identity instead of relaying a genuine story about their capabilities, expertise and experience. Although it can be perceived that presenting yourself as a flawless employee will be more attractive to employers, this can alternatively present you as inauthentic and deter your audience. Authenticity can be an attractive and powerful trait, so be completely transparent about your career journey. For more free tips on how to build your personal brand, sign up to be apart of the PYP community today
https://poweringyourpotential.co.uk/contact/
At PYP, not only can we help you to secure your dream job, but we also work to develop skills for the long-term, such as communication, personal brand and personal development. Our programme enabled this client to receive multiple job offers, and provided skills which will ensure continued success throughout their career. To find out more info about how you can change your mindset, follow the link below
https://poweringyourpotential.co.uk/how-we-work/