The Alate

Abstract storytelling.

This is just one of the things Chelsea will be discussing at our upcoming education workshop.

Not every image at a wedding has to be on the nose or scream wedding to be valuable and interesting. There are many ways to tell a story, and it's all about finding the way that keeps you coming back for more! If you're interested in learning what makes you tick and how you can incorporate images like this into your wedding days, grab one of our 14th October tickets.

Congratulations Winner of our education workshop in Liverpool next month! We look forward to welcoming you 🤍

Time to LEVEL UP your wedding photography!

Join & at Scale in Liverpool for an educational event with two established photographers spanning two sides of the wedding photography coin.

We have designed this educational day to share our knowledge and to give you a dual outlook on the craft of photographing people. We want you to leave feeling inspired with new ideas and skills to take into your next wedding season.
👋🏻THIS IS FOR YOU IF:
- You’re feeling lost in the industry and don’t know which path to take to find direction and clarity in your business
- You’ve lost sight of your ‘why’ and are struggling to feel confident in your process and the work you create
- You want to feel authentic in your business but are distracted by trends and competitor comparison
- You want to connect with your own idea of success rather than feel pressured to emulate someone else’s
📆 - 14 Oct 2024
⏰ - 10:00 – 17:30
📍 - Scale, Kempston St, Liverpool

🦆EARLY BIRD SOLD OUT

➕➕Plus 10% off your first purchase when you sign up to our newsletter.
Limited spaces available, get your ticket at thealate.com

Our beautiful venue for the October workshop is . We will be setting up in this stunning industrial setting to bring you a day of wedding photography education. For the first time, Chelsea and Louise will be sharing an open book of their combined wedding photography knowledge aiming to help you level up and find your own voice in this industry.

If you're feeling a little lost in direction right now or are simply looking to expand your current skill-set ready to tackle next year, we know there's something on this courseto benefit you. Want to know more? Head over to our website for info and ticket purchases.

Comment interested and we will dm you over a little discount code too, while tickets last.

Images 2/3 reposted via

WIN YOUR PLACE IN THE ALATE EDUCATION WORKSHOP

We’re giving away ONE FREE ticket to join us for our first ever classroom style education workshop!

To enter:

LIKE this post
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TAG a photographer who you think would also love come
SHARE to your story and tag

Deadline: Enter by next Monday 16th September at midnight for your chance to win. Winner Announcement: The lucky winner will be randomly chosen and announced on Tuesday evening.

Our workshops provide invaluable insights, offering participants the chance to learn from industry experts and connect with fellow creatives. Networking with others in the wedding industry fosters opportunities for valuable support on your journey! Tickets are now available on our website, but space is limited!

What’s in store?

A split day if learning with two different sessions from both Louise and Chelsea. We are opening the door to our businesses for the first time with all access knowledge and some practical skills to elevate your craft.

PLEASE NOTE: This giveaway has no cash value. The winner will receive ONE FREE ticket to our upcoming educational workshop. (T&Cs apply, not affiliated with Instagram or Facebook)

Already purchased a ticket? You can still enter! If you win, your ticket purchase will be refunded.

For more details, visit www.thealate.com

This past week has been incredibly challenging for the wedding photography industry, and I have felt its impact firsthand. Losing my Google business account, along with over ten years of five-star reviews, has been heartbreaking. Despite my ongoing appeal to regain what rightfully belongs to me, this experience has taught me something invaluable about our community: we are more powerful when we empower each other.

Yes, the loss is significant, and I won’t downplay the emotional toll it has taken. But focusing solely on the negative would be a disservice to the outpouring of support I’ve received from fellow photographers, clients, and friends in the industry. The solidarity and encouragement have been overwhelming and heartwarming.

In moments of adversity, it’s easy to feel isolated and defeated. However, the response from our community has shown me that we are not alone. The calls, messages, and shared stories of support have not only lessened the blow but have also highlighted the strength and unity within our industry.

As someone who is now also teaching wedding photography, I want to emphasize the importance of building each other up. We face enough challenges from external factors; the last thing we need is to tear each other down from within. By sharing knowledge, offering support, and celebrating each other’s successes, we create a more vibrant and resilient community.

This experience has reinforced my belief in the power of community. Whether you’re a seasoned professional or just starting out, remember that there is strength in numbers. Let’s continue to lift each other up, share our experiences, and support one another through thick and thin. - Louise

Where’s your focus?

Sometimes during weddings the magic can happen in the background. Take this shot, for example, of all the happy faces during a wedding ceremony. By composing to have our couple still in view but not the main focus, we can tell a story from the moment they were in, but may not have seen for themselves. Shifting the focus from the foreground to the background like this can really help add depth and pull viewers into a scene.

To achieve this effect, play around with out-of-focus elements in the foreground that support something of interest happening in the background.

Including compositions like these can add help add creative interest to your images and also help you tell a richer, more emotional wedding story.

- Chelsea

📸

It’s hard wearing all the hats as a photographer, including doing your own marketing and design. More often than not, you have to DIY everything by yourself, and it’s tough. Have you ever wondered why some homemade designs don’t look as polished? It might be because of widows, orphans, and runts! These common text issues can make your work appear messy and rushed, distracting from your stunning photos and potentially signalling a lack of attention to detail to clients. Like how a fancy restaurant’s childish menu would make you question the food quality, messy text in your designs can make potential clients doubt your professionalism. It’s a small detail, but ensuring your typography is on point can even help attract high-end clients. Swipe through our carousel to learn how to identify and fix these text mistakes.

As with all creative choices, of course, there are exceptions to the rules for runts. Sometimes, a single short word at the end of a paragraph can work if it’s part of an intentional design choice. For example, if it enhances readability, balances the layout, or draws attention to a key word. Always consider the overall balance and readability of your text, and use your judgment to decide when breaking the rules can create a unique and effective design.

I hope this helps! And let us know in the comments if you spotted all the hidden runts in the post above.

Imposter syndrome is a common challenge among creatives, including wedding photographers. Despite our hard work and dedication to mastering our craft, many of us question our abilities and fearing we don’t measure up. If you’ve ever doubted your talent or felt unworthy of your success, you’re not alone. Nearly every photographer or creative face these feelings at some point in their journey.

Remember, the feelings of doubt and inadequacy you experience are normal, but they don’t define you. Embrace your journey, celebrate your successes, and keep pushing forward. Your unique vision and skills are what make your work special, and the world deserves to see it.

We've extended our early bird sales over the bank holiday weekend (and we've all been a little busy shooting weddings!); however, time is not officially ticking on that price, and after midnight, they'll be shooting up!

So if you want to join & at for a day of photography education, it is time to snap up a ticket at the best price they'll be!

Visit the alate.com for more info and to grab yours.

📣WORKSHOP ANNOUNCMENT📣

It’s official, it’s happening, our first ever full day classroom workshop (which has been a long time coming) is now available to buy tickets for!

Join & at Scale in Liverpool for an educational event with two established photographers spanning two sides of the wedding photography coin.

We have designed this educational day to share our knowledge and to give you a dual outlook on the craft of photographing people. We want you to leave feeling inspired with new ideas and skills to take into your next wedding season.

👋🏻THIS IS FOR YOU IF:

- You’re feeling lost in the industry and don’t know which path to take to find direction and clarity in your business

- You’ve lost sight of your ‘why’ and are struggling to feel confident in your process and the work you create

- You want to feel authentic in your business but are distracted by trends and competitor comparison

- You want to connect with your own idea of success rather than feel pressured to emulate someone else’s

📆 - 14 Oct 2024
⏰ - 10:00 – 17:30
📍 - Scale, Kempston St, Liverpool

🦆EARLY BIRD tickets available now for just ⏳48 hours at £350 before turning to £500

➕➕Plus 10% off your first purchase when you sign up to our newsletter.

Limited spaces available, get your ticket at thealate.com

‘ More bookings with your ideal client’

After 12 incredible years in this beautiful industry, I’ve learned a thing or two about building a thriving business and connecting with those dream clients.

One of the key topics I’ll be diving into is how to get more bookings with your ideal clients. Whether you’re just starting out or looking to refine your approach, this workshop will give you the tools and insights you need to attract and book those perfect clients.

Here’s a sneak peek of what you’ll learn:

Defining and attracting your ideal client
Showcasing your unique style
Leveraging social media to grow your brand
Building strong industry connections
Offering exceptional service that turns enquiries into bookings

But that’s just the beginning! Sign up for our newsletter to be the first to know all the details about the workshop!

👉 Link in bio to sign up!

Let’s make your photography business shine and fill your calendar with clients you love. Don’t miss out on this chance to learn from my 12 years of experience and take your career to the next level! - Louise