16/10/2026
These could have been someone’s branding. Here’s why they weren’t.
Every client gets two different directions to choose from. Both come from everything we talk about at the start: your business, who you want to work with and how you want them to feel. They just show it in two different ways.
There’s nothing wrong with any of these. The other direction just felt more like them, and that’s exactly how it should be.
So if your business has outgrown your branding and you’ve been putting off changing it because you’re not sure what you want, that’s okay. You’ll know it when you see it.
Which one feels most like you?