09/06/2026
Some people know me in running shorts.
Some have met me in a dress, giving a talk, facilitating a coaching conversation, or sitting with a question that had nothing to do with running.
Some know me from my first career as a sommelier.
Some have seen me singing at a private event.
Apparently, I never fully committed to one costume. 🙂
For a long time, maybe because I grew up around a model where a “serious” career meant one clear path and one specialty, I thought I had to make all the parts of my work fit into one neat box.
Or worse: choose only one.
Trail and ultra running coach.
Professional coach.
Trainer.
Speaker.
Women’s health and fitness coach.
Endurance athlete.
Storytelling and creative projects.
The more I worked on updating my website, the more I realized the point was not to simplify by cutting pieces away.
The point was to find the thread.
A race is never only a race.
A career decision is never only a career decision.
A changing body is never only a body.
There is always a person, a body, a mind, a context, a history, a set of habits, and a life around it.
That is the work I do.
Whether I am coaching a trail runner, supporting a woman through midlife health and fitness changes, or coaching someone through a personal or professional question, I look at the whole person — not only the plan, the symptom, or the goal.
So yes, my website has been updated.
But more than that, it became a useful exercise in clarifying my own brand:
not by making it smaller,
not by making it louder,
but by connecting the pieces more honestly.
Three coaching paths.
One grounded approach.
I’m sharing the link here for anyone curious to see how it all came together:
www.heleneperformance.net/
