Next MBA Global

A new live session is coming! Join us tomorrow for the Marketing Course, diving deep into the essentials of Brand Management. Industry-leading experts will share actionable insights on building, managing, and growing strong, impactful brands.

Date: Saturday, May 3rd
Time: 12:00 UTC

Event Schedule:

12:00–13:15 UTC – Fabiana Santana
Building Immortal Brands: The Art of Emotional and Cultural Resonance

Founder of FS Consulting, luxury brand strategist trusted by Gucci, Chanel, Printemps, Harvey Nichols, and Levi’s.

13:30–16:15 UTC – Alev Gokce
- Brand Management Is Business Management: Reframing the Role of Brands in Strategy
- Building the Brand from the Inside Out: Systems, Structures, and Everyday Decisions

Seasoned brand strategist and innovation expert with extensive global experience managing iconic brands and mentoring startups.

See you tomorrow!

We're wrapping up April and stepping into May! As our Applied Studies modules for April have concluded, please note we'll have days off this Tuesday and Wednesday. Stay tuned for updates on Applied AI Studies (AAIS)—details coming soon.

Schedule for the Week:

- Monday, April 28th, 16:00 UTC
Applied Business Studies: Vladimir Zivanovic – Digital and Technological Strategies

- Thursday, May 1st, 16:00 UTC
Applied Marketing Studies: Roz Chiro – What Is a Brand & Why Does It Matter

- Friday, May 2nd, 16:00 UTC
Applied AI Studies: AI Adoption Framework – Strategy and Implementation

- Saturday, May 3rd, 12:00 UTC
Marketing Course Live Session: "Brand Management"

- 12:00–13:15 UTC – Fabiana Santana
Founder of FS Consulting, luxury brand strategist trusted by Gucci, Chanel, Printemps, Harvey Nichols, and Levi’s.

- 13:30–16:15 UTC – Alev Gokce
Seasoned brand strategist and innovation expert, with extensive global experience managing brands and mentoring startups.

- 16:30 UTC – Philip Kotler
World-renowned marketing expert, known globally as the "Father of Modern Marketing."

Let's smoothly transition from April into an insightful May!

We're excited to announce another insightful week filled with valuable sessions on sustainability, consumer trends, strategic leadership, and the transformative power of AI in business and marketing.

Schedule for the Week:

Monday, April 21st, 16:00 UTC
Applied Business Studies: Vladimir Zivanovic – Sustainability and CSR (Corporate Social Responsibility)

Tuesday, April 22nd, 16:00 UTC
Applied Marketing Studies: Ghalia Turki – Consumer Trends: Sustainability, Conscious Consumption, and Tech Disruption

Wednesday, April 23rd, 16:00 UTC
Applied Business Studies: Vladimir Zivanovic – Strategic Leadership and Decision-Making

Thursday, April 24th, 16:00 UTC
Applied Marketing Studies: Ghalia Turki – Behavioral Change and Loyalty: How to Influence Long-Term Habits

Friday, April 25th, 16:00 UTC
Applied AI Studies: Franck S. Ardourel – From Vision to Impact – Revolutionizing CX with AI

Saturday, April 26th, 12:00 UTC
AI for Business Course Live Session: "The Future of AI in Business and Marketing" with Ragna Ghoreishi, Franck S. Ardourel, and Svetlana Makarova

Sunday, April 27th, 16:00 UTC
Applied AI Studies: Franck S. Ardourel – Prompt-Based AI vs. Code-Based AI – Choosing the Right Path

Let's have an inspiring week ahead!

Join us tomorrow for an impactful live session of the Executive Director Course, focused on Strategic Management. Learn directly from global experts who'll share practical insights and innovative approaches to strategy, alliances, and leadership in rapidly changing environments.

Event Schedule:

12:00 UTC – Fabiana Santana
Beyond the Plan: Rethinking Strategy in Times of Flux
Founder of FS Consulting, specializing in premium and luxury sectors, collaborating with iconic brands such as Gucci, Chanel, Printemps, Harvey Nichols, and Levi’s. Fabiana will discuss adaptive strategies to thrive amidst uncertainty.

13:30 UTC – Stefanie A. Schubert
Stronger Together: The Power of Strategic Alliances in Competitive Advantage
Negotiation advisor, executive coach, and professor of economics at SRH University Heidelberg. Stefanie, an expert in strategic alliances and game theory, will explore how strategic partnerships can drive business success.

15:00 UTC – Dr. Nilesh Khare
Strategy: What it is not? What it is? And how to make it work
Advisor, mentor, and executive coach with extensive international experience, holding a Ph.D. from Ohio State University. Dr. Khare will clarify common misconceptions about strategy and guide you toward actionable and effective strategic practices.

Don’t miss out on valuable insights that will help sharpen your strategic management skills!

NextMBA Forum Almaty 2025 – Day 1 Recap

The future doesn’t wait — and neither did we.
On Day 1 of the biggest business forum of 2025, Almaty became the meeting point for bold ideas, human connection, and a shared mission: to build a smarter, more intentional world through business and education.

From visionary speakers to unexpected hallway conversations, every moment pulsed with curiosity, collaboration, and courage. This wasn’t just a conference — it was a spark.

Step inside the energy. Feel the momentum.
This is where innovation meets purpose. And we’re just getting started.

Welcome to a new exciting week of expert-led sessions! As we step into April, we introduce new insights in competitive strategy, consumer psychology, and AI innovations. Plus, this week features our long-awaited 2-Day MBA Forum in Almaty, bringing together global thought leaders for two unforgettable days.

Schedule for the Week:

- Monday, April 7th, 16:00 UTC
Applied Business Studies: Vladimir Zivanovic – Competitive Strategy

- Tuesday, April 8th, 16:00 UTC
Applied Marketing Studies: Ghalia Turki – Perception, Attention, and Memory: How Consumers Process Information

- Wednesday, April 9th, 16:00 UTC
Applied Business Studies: Vladimir Zivanovic – Corporate Strategy

- Thursday, April 10th, 16:00 UTC
Applied Marketing Studies: Ghalia Turki – Attitudes, Emotions, and Persuasion

- Friday & Saturday, April 11–12th
2-Day MBA Forum in Almaty – Featuring exclusive sessions from Jordan Belfort, Philip Kotler, Brian Tracy, Lars Silberbauer, Alev Gokce, Irina Khakamada, Oscar Hartmann, and more global business leaders.

- Sunday, April 13th, 16:00 UTC
Applied AI Studies: Franck S. Ardourel – AI-Powered CX – Insight, Engagement & Innovation

Don't miss this exceptional week packed with powerful insights and practical strategies!

Let’s keep growing and learning together.

A new live session is coming! Tomorrow’s Marketing Director Course will focus on Consumer Behavior, featuring insights from industry-leading experts.

Saturday, April 5th, 12:00 UTC
Marketing Director Course Live Session – Consumer Behavior

12:00 UTC – Fabiana Santana
Decoding Desires: Understanding the Mind of the Modern Consumer
Fabiana Santana, founder of FS Consulting, specializes in premium and luxury marketing, trusted by iconic brands like Gucci, Chanel, and Levi’s.

13:30 UTC – Alev Gokce
Beyond Products: Why Needs Are the Foundation of All Consumer Behavior
Alev Gokce, seasoned brand and innovation strategist and entrepreneur with 20+ years managing global brands and mentoring startups.

15:00 UTC – Franck S. Ardourel
Redefining Customer Engagement Innovation in the Digital Age
Franck Ardourel, Fractional CMO & CXO with 25+ years of experience, founder of CXaaS, former leader at 24 Hour Fitness, Intuit, GE Capital, and Zinio.

See you there!

A new week of expert-led sessions is here! This week, we’ll focus on employee well-being, customer retention, responsible AI, and building sustainable organizations.

Schedule for the Week:

- Monday, March 24th, 16:00 UTC
Applied Business Studies: Olga Zimmermann – Prioritizing Employee Well-being

- Tuesday, March 25th, 16:00 UTC
Applied Marketing Studies: Maria Inês Alves Dantas Coelho – Retention, Loyalty, and Advocacy

- Wednesday, March 26th, 16:00 UTC
Applied Business Studies: Olga Zimmermann – Cultivating a Healthy and Sustainable Organization

- Thursday, March 27th, 16:00 UTC
Applied Marketing Studies: Maria Inês Alves Dantas Coelho – Reporting

- Friday, March 28th, 16:00 UTC
Applied AI Studies: Svetlana Makarova – How to Build a Responsible AI Future

- Saturday, March 29th, 9:00 UTC
Executive Director Course – Assignments Check: Organisational Health with Millen Stamatov

Let’s keep moving forward together with another impactful week of learning and insight.

A new live session is coming! Tomorrow, March 22nd at 12:00 UTC, we’ll explore AI Ethics and Regulation with global experts discussing how innovation, governance, and responsibility must align in the age of AI.

12:00 UTC – Ragna Ghoreishi – Responsible AI and AI Governance
Ragna Ghoreishi is a GTM leader with expertise in customer-centric strategies. With experience in corporate and startup environments, she helps businesses implement AI solutions and scale customer engagement.

13:30 UTC – Giovanni Giamminola – AI Ethics and Regulation: The Executive Playbook for Future-Ready Leaders
Giovanni Giamminola is General Manager of Italy’s top pharmaceutical wholesaler and Director at ENIA. With 20+ years of executive experience, he advises governments and businesses on ethical AI adoption. He is also the author of The Augmented Manager.

15:00 UTC – Svetlana Makarova, MBA – Responsible AI in Practice: Aligning Innovation with Regulation
Svetlana Makarova is an AI Strategy Consultant and Founder of Spark Change. She has led AI-driven initiatives for Mayo Clinic, AARP, and Best Buy, helping companies align innovation with ethical standards.

Let’s make tomorrow’s session another step forward in your growth journey!