20/08/2026
What does the FCMM Employment Project look like from an industry perspective?
We asked Rob Bannochie, CEO of Leapfrog Marketing & Event Group, and Adham from Paramount to share their thoughts on the experience and the value of bringing academia and the professional world closer together.
From developing practical skills and gaining industry insight to preparing students for the realities of the workplace, their perspectives highlight the importance of creating meaningful connections between students and the industries they aspire to join.
Two industry voices. One shared belief in the value of learning through real-world experience.
🎥 Hear what they had to say.
Mohamed Loutfi | Adel Saleh | Rob Bannochie | The British University in Egypt