04/08/2026
JCPenney hired the man who built Apple's retail operation. You know the Apple Store? Lines around the block and consierge service? Yeah, that guy. At JCPenney, he killed the coupon system, redesigned the stores, and seventeen months later annual sales had dropped from 17.26 billion to 12.99 billion. He left. Nobody thinks he got stupider on the drive over. His customers were trained to wait for a sale, and the instincts that packed Apple's stores emptied his. Most people, watching a leader fail, start asking what is wrong with the leader. My question is what the job began paying for that it never paid for before.
A practical method for diagnosing the interaction between an executive and the role.