24/09/2026
We once heard a story about a fisherman
and a businessman on a beach…
The businessman explains how the fisherman
could work more,
catch more,
sell more,
build a company, sell it one day,
and finally have time
to relax, fish, and be with family…
The fisherman looks at him and says,
„That’s what I’m doing right now.“ ☀️
We loved that story for years.
But there’s a part of it
we don’t fully agree with anymore.
The fisherman already had the lifestyle…
He didn’t have the choice.
If the season was bad,
if he got sick,
if he simply wanted a different life,
he had one option. Keep fishing…
For years we had the opposite problem.
Good jobs. Steady income.
And almost no say in how our days looked… 🤯
What we were actually looking for
wasn’t more hustle,
and it wasn’t „do nothing on a beach“ either…
It was choice.
The ability to decide
how today looks,
without asking anyone for permission.
Julia built the first version of it alongside her job,
the way most people start.
Bernd left his before we even began, right before our trip.
Two different paths to the same thing.
Gaining the flexibility
to shape our days ourselves.
If that’s something
you’ve been having on your mind too,
take a look at our bio. 🫶🏼
Would you rather have the fisherman’s life
or the choice to build one like it?