The Tyre Collective

🚦 First stop on the European Startup Prize for Mobility tour: Munich ✔️ Throwback to earlier this month when our co-founder Hanson Cheng took the stage at , presenting The Tyre Collective’s technology to industry leaders and investors 🚀 Be the first to meet Euro 7 and let’s save our air from tyre wear! 🌍
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🚍🌊 We’re excited to announce a new pilot with Keep Tahoe Blue and Desert Research Institute (DRI), in collaboration with the Emerald Bay Shuttle and Downtowner. Together, we’re tackling tyre wear particles before they reach the air and Lake Tahoe’s waters 🛞
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This project shows the power of combining science & technology, alternative transportation solutions and community-driven environmental stewardship. Lake Tahoe is a national treasure. We’re proud to protect its air and water quality for generations to come 🌎 Read more via link in bio.
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🚐💨 This week, we’re hitting the streets of Strasbourg with our first-ever city pilot! Helping further reduce PM in the city. Together, we are setting a new benchmark for clean mobility, tackling the overlooked problem of tyre pollution and inspiring cities across Europe to act. 📰 Read the press release via the link in bio.
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Supported by , this collaboration is a step toward cleaner cities and smarter fleets – proving how innovation and public commitment can drive meaningful change.
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In London, we are breathing in more non-exhaust emissions than exhaust 🚗 💨  We are rolling our first pilot in the construction industry with with Ringway London and Hounslow Highways to tackle tyre wear in our cities. Today, we are showcasing at the VINCI Innovation Inspiration Day to spark action for cleaner air 🚧
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The Tyre Collective won not 1 but 2 awards at the European Startup Prize for Mobility! Our co-founder Hanson pitched at the awards last week in Rzeszów. We are amongst the top 4 Clean Mobility Startups in Europe 🏆🏁 The Audience Favorite presented by Via ID and the Top Award presented by Boston Consulting Group. We are excited to work with you in the next few months.
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We will continue to make tyre emissions more visible and improve air quality in our cities! 🛞🌱
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Big news! The Tyre Collective is officially a Certified B Corporation! This has been on our roadmap since founding the company in 2020 and echoes our commitment to meeting high standards of social and environmental impact.
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Our mission? Capturing tyre wear for a cleaner, healthier environment 🌍 We’re tackling this stealth pollutant, driving circular solutions and accelerating the shift towards true zero-emission mobility. This milestone comes at an exciting time – we’re gearing up for our biggest pilot to date this summer and launching our next funding round! 🚀
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A huge THANK YOU to our team, partners, and supporters for believing in our mission. Together, let’s save our air form tyre wear!
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We were honoured to join The Terra Carta Roundtables & Exhibition, celebrating five years of the Sustainable Markets Initiative at Hampton Court Palace with hundreds of CEOs, innovators, and political leaders. As a former Terra Carta Design Lab winner, it was inspiring to connect with the next generation of changemakers who are designing high-impact solutions for our planet.
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Our Co-Founder & CSO Siobhan took center stage at Emissions Analytics‘ Tyre Emissions & Sustainability Europe Conference in Prague earlier this year and presented our latest on-vehicle solution to capture tyre wear at the source! 🛞 Learn more about our impact: thetyrecollective.com/impact
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At The Tyre Collective, we are:

🚗 Developing on-vehicle solutions using our patented electrostatic technology

♻️ Creating a closed-loop system for captured tyre particles

📊 Filling knowledge gaps to drive industry-wide change
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🚀 2024: A Year in Review 🚀

We’ve been quietly making moves. Last year, we hit major milestones in our mission to capture tyre wear at the source.
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✅ Tested our latest prototype (TC04) on the roads and in-lab with some incredible partners, including , a leading research consultancy and a global Tier 1 supplier

✅ Closed our seed round led by  🎉

✅ Showcased at , raising awareness of tyre wear pollution 🏎️💨

✅ Published our first impact report, sharing key insights into how we’re tackling this invisible pollutant.
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Our biggest achievements yet: Running our largest and longest pilot to date! We tested TC04 on 5 of HIVED’s all-electric delivery vans for over 10 weeks in London, successfully capturing up to 10% of harmful particulate matter (PM) – the smallest and most harmful particles affecting human health and the environment 🌍
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We are gearing up for our next funding round this April and are looking for angel investors, family offices, and impact funds to join us in shaping the future of clean mobility! If you are interested in being part of this movement, let’s connect via thetyrecollective.com/contact 📩
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Tyre wear is a stealthy polluter! 🛞 Scientists have found it is the biggest source of nanoplastic pollution in the high Alps – tiny particles easily carried around the world by winds 🌍
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🔬 Nanoplastics are even smaller than microplastics, making them harder to capture and analyse but we are on it! Learn more about the study via link in bio.
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