05/10/2026
…
evolve behind the scenes.
Curate your learnings.
Extract the wisdom.
Share it when you’re ready.
💎
At the beginning of 2026, I made some big decisions:
I pivoted from German to English.
I decided to double down on my genius.
I took my work from B2C to B2B, focusing on female entrepreneurs.
And almost immediately, I felt this huge pressure to take my audience behind the scenes of every realization, every question, every messy part of the journey.
Because that’s what we’re told to do, right?
“Evolve in public.”
Except… I didn’t feel like sharing every realization in real time.
So what happened behind the scenes? 👀
I ran a 21-day challenge called The Identity Lab inside my Telegram channel.
I worked 1:1 with a limited number of women - different topics, different businesses, different levels.
I changed the way I coach - away from “I have all the answers” towards a much more collaborative approach, blending coaching, mentoring and consulting.
I launched a Substack and ditched it again because it felt like a distraction, not an expansion.
I interviewed 20 female entrepreneurs about what they felt was missing in the marketplace - and was blown away by their answers.
I came up with a mastermind format I haven’t seen anywhere in the online space yet 👀
And no, most of that didn’t happen on this feed.
And maybe that’s the point.
You don’t have to turn every identity shift into content while you’re still living it.
You’re allowed to go quiet.
And let something become true for YOU first.
There is no „5-step-formula“ for how to go through a brand evolution.
You get to decide how much of the becoming happens in public - and how much gets to belong to YOU first.
So here I am, nine months later, with so much clarity and wisdom from that process that I honestly don’t even know where to begin…
All I can say is:
Thank you for being here 🤍
Much love,
Nicole
PS:
Something new is coming… stay tuned 🤌🏼