MOWL

We develop innovative software solutions that make group fitness simple, effective, and fun. 🥳

The MOWL® app is the perfect intelligent training companion for anyone who loves cardio, helping instructors and fitness providers create a smarter gym for the future, and showing everyone what a blast group fitness can be.

𝗨𝘀𝗲 𝗼𝘂𝗿 𝗱𝗲𝘀𝗸𝘁𝗼𝗽 𝗮𝗽𝗽 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗰𝗹𝗮𝘀𝘀𝗲𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲:
✅ Guide your live training sessions with easy-to-understand visuals.
✅ Stay connected to members at home with Live Streaming or showcase that team spirit with our group display!
✅ Take your members on a journey through ever-changing virtual worlds…
✅ Create your own workouts in no time with our Session Designer.
✅ Get access to professional workouts by industry giants like Keiser, Wattbike, Body Bike, and many more!

𝗢𝗿 𝗲𝗻𝗷𝗼𝘆 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗳𝗿𝗲𝗲, 𝗿𝗲𝗮𝗱𝘆-𝘁𝗼-go 𝘄𝗼𝗿𝗸𝗼𝘂𝘁𝘀 𝗮𝘁 𝗵𝗼𝗺𝗲 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗺𝗼𝗯𝗶𝗹𝗲 𝗮𝗽𝗽:
✅ 30,000+ workouts
✅ Music that moves you!
✅ Track your training with Bluetooth connectivity

Visit mowl.com to learn more about our software solutions!

15/09/2026

Proud to see MOWL® make its debut at IKSU sport, Scandinavia’s largest sports facility. 🤩🙌

• • • • •⁠

Repost from .hammar
Wow. Lördagsmorgonen på IKSU sport was on fire!! 🔥

Premiären av cykelpass med & alla fantastiska deltagare gav mig gåshud! 🤩

Tack, tack, tack alla som kom och kämpade, svettades & invigde med The Journey 💥

01/09/2026

We will always love you. 💖

Join us in celebrating the one and only Dolly Parton. Queen of Country, voice of an angel, and completely and utterly herself.

• • • • •⁠

You can find our Dolly Parton tribute ride in our Music Theme Camp, or by searching for “Dolly Parton” on the MOWL App.

27/08/2026

Few things beat a bike class with a view! 🌊🚴

And with the ocean and Storebæltsbroen in the background, Sommereventet really delivered. 🤩
Add MOWL® on the big screen, and riders could follow Jan Frederiksen’s workout from anywhere in the crowd. 🙌

📸: Sommereventet / Bike4all
📍 Sommereventet, Nyborg, Denmark

• • • • •⁠

Repost from
Time 3 med Jan Frederiksen 🚴🏽
En fest uden lige 🌞

04/07/2026

It’s Tour de France season! 🥳
If you can’t get enough of Le Tour, search it up on the MOWL® app, where you’ll find Tour de France workouts old and new.

For example, you can find every stage of last year’s Tour de France, as interpreted by our ambassadors. 💛

Happy cycling!

15/06/2026

We run with Pride. 🏳️‍🌈
Thank you, Eric Alberto and SATS Lambertseter, for showing us how it’s done. 🌈

Stay loud, stay proud, and have a beautiful Pride Month, no matter who you love or how you identify. ❤️

• • • • •⁠

Repost from
Run With Pride er i full effekt på Sats Lambertseter klokken 0630 på onsdager 🏳️‍🌈🔥

07/05/2026

Will you be following Giro d’Italia? 🇮🇹🚴‍♂️
So will MOWL® ambassador Jan Frederiksen.

And just like he did for the 2025 Tour de France, Jan has condensed every stage of the competition into a 55-minute workout, featuring his signature mix of pop, techno, EDM, and a touch of rock. 🎶🔥

The day before each stage, he’ll release a new workout inspired by the upcoming ride, starting today.

Want to ride along? Search for “Jan F” in the MOWL® app and hit follow, or head directly to his Giro d’Italia camp where the first stage is now live.

Happy cycling! 🙌

🔗: https://mowl.com/camps/7638

23/04/2026

YOU MOVE MORE WITH MOWL®—and FIBO 2026 was no exception.

Thank you to our friends at Matrix, Body Bike, and Fitness Audio for featuring our software. And to everyone who stopped by our booth to ride, run, and talk about group training. 🙏

See you next year! 👋😍

16/04/2026

WE NEED TO TALK about group training 👀
We’d love to show you what’s next.
Come experience MOWL® at FIBO.

📍 Hall 6, Booth A16
📅 April 16–19

14/04/2026

Who’s behind the FIBO booth? 👀
From the UK, North America, and the Nordics, you’ll meet the people who know your market and will support your group training journey beyond FIBO.

Come chat to:
🌟 CEO Brian Overkær
🌟 UK Business Manager Doyle Armstrong
🌟 North American Business Manager Joey Stabile
🌟 Nordic Business Manager Jim Berg
🌟 Education & Sales, Hans Klarsø
🌟 MOWL Ambassador Yvonne Richtsteig
🌟 CTO Anders Willemoes Hansen & Developer Patrick Sindlev
🌟 Chairman Peter Møller Hansen

Wherever you’re from, we’ll connect you with the right person to get you started.

You’ll also find Yvonne at the Matrix booth, where she’ll be answering all your questions in German. 💬🇩🇪

Come find us:
📍 Hall 6, Booth A16
📅 April 16–19

09/04/2026

Cologne — keep your eyes peeled for owls in the wild. 👀
FIBO is one week away, and we’re ready for our first year as MOWL®.
Same DNA. 🦉
A lot more to show you. 🔥

See you there!
📍 Hall 6, Booth A16
📅 April 16–19

Adresse

Messeplatz 1
Cologne
50679

Website

http://mowl.com/

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