William Pattison

I would like to thank Iva Menclova, Head of Brand Strategy @ T-Mobile CZ, for visiting my International Marketing students. It was very cool to hear about how the company communicates it's brand promise through Czech centric campaigns that focus on the things that are important to the people such as family, friends and spending time together. The students really took a shine to the advertisement featuring locals dressing up in medieval armor and cosplaying on the weekends - finding their own people and enjoying their time. Thanks again for taking the time to show the next generation of Brand Marketers how things are done 👏 👏

I'd like to thank Zdenka Bucknell, Social Responsibility Consultant at LEGO, for coming in to speak with my Business Ethics students @ Charles University, Institute for Language and Preparatory Studies. It was really cool to hear how the LEGO Group does community outreach in order to enhance the lives of children in communities, empowering them to safely learn and thrive, through play. Everyone loved playing with the LEGO bricks and using their imagination to create. I think this is the first time our CIEE: Council on International Educational Exchange students got to get on the floor and play in a class 😀

I'd like to thank David Gabriel, Compliance Officer @ JetBrains, for inviting our Business Ethics & Decision Making students to visit the JetBrains Offices in Prague. I had forgotten how good a tech building can be in terms of amazing layout & services for employee engagement (and satisfaction). Really fab offices and the people were all warm and open. It was great to hear what kind of systems and processes they have in place in order to have a great working environment - from the way people treat each other to adhering to the global environment of sanctioned countries. Really appreciated David's excitement around the brand and I know the students really enjoyed the visit.

I'd like to thank Martina Leisch, Marketing Manager CZ & SK @ Lenovo Czech, for coming in to speak with my CIEE: Council on International Educational Exchange students at Charles University, Institute for Language and Preparatory Studies. It was great to see Lenovo's marketing strategy for each part of their portfolio. Very interesting to see which channels the company uses, how budgeting works as well as standardised vs. localised promotions. The students were quite involved as so many of them are familiar or already own computers from the brand. It's great when they can talk strategy directly with the company. Thanks again 😀

I'd like to thank Aneta Benešová, Brand Manager @ Ford Motor Company Czech Republic, for allowing our students to visit the company headquarters. My International Marketing class really enjoyed the presentation on Ford's operations in CZ. Very interesting to see the different auto lines being used in Europe and how they better fit the needs of the consumer. Such different product designs and requirements for EU. We thank you for the opportunity and appreciate you sharing your knowledge with our Charles University, Institute for Language and Preparatory Studies students.

I would like to thank Anna Schlindenbuch, Head of Marketing @ UGO, for coming in to speak with my Charles University, Institute for Language and Preparatory Studies University students about her experiences. The International Marketing students asked a lot of questions in relation to labelling, portfolio management, product focus groups and the strategic marketing in terms of media. Very interesting to learn about food & beverage marketing techniques for Czech Republic & Slovakia. Thanks again for coming to visit us and for bringing us some tasty smoothies 😊 😊

I'd like to thank Eva Kucmasova, 4CE Marketing and Communication Senior Manager @ Canon EMEA Pro, for coming into Charles University, Institute for Language and Preparatory Studies to speak with my International Marketing Students. The students were happy to learn how a global multinational uses standardisation & adaption with their B2B marketing strategy. Some lovely brand promotions such as the wall prints at children's schools go a long way to building positive brand image. Finally, it was also great for our international CIEE: Council on International Educational Exchange to have a chance to discuss some questions in person with Eva at the end of her lecture.

I'd like to thank Kimberli Lewis, General Manager @ Siinda, for coming in to lecture my International Marketing Strategy students. It was great for them to learn about how the use of data has evolved since the start of the internet and how SIINDA is taking the lead in protecting quality data and keeping the internet a free and fair place for your business. Many of our CIEE: Council on International Educational Exchange students were unaware of GDPR in Europe and how different it is from places like the United States. Furthermore, it was interesting to learn about core value shifts within a non-profit and was a new type of case study for them to learn from.

I'd like to thank Martin Pokorny for coming in to the university to speak with my Business Ethics and Decision Making class. Through an interactive presentation our CIEE: Council on International Educational Exchange students were able to decide what decisions they would make based upon specific scenarios. Martin also shared how compliance works in the Pharmaceutical Industry from his experience at multiple brands. Great to see the Charles University, Institute for Language and Preparatory Studies students asking questions and excited to learn about a subject that is current and a central focus of companies in 2024.

I'd like to thank Tomas Brych, Marketing & Leadership Consultant @ Sinlei for coming in to speak with our Charles University, Institute for Language and Preparatory Studies students. Our International Marketing Strategy class was happy to hear about the different rebranding experiences Tomas had at both E.on and T-Mobile. Interesting to learn about rebranding and the completely different values that a brand can adopt to better focus on its customers. Our CIEE: Council on International Educational Exchange students surely learned about global brands and the changes they go through. Thanks again.

I'd like to thank Lukas Esner, Ethics & Compliance Officer - CZ & SK @ Fresenius Medical Care for coming in to speak with my students. Lukas ran in interactive presentation with a workshop approach to find out the kind of ethical decision making our Business Ethics & Decision Making students would make in a variety of business situations. He then discussed each possible outcome and the reasoning behind each one. Our CIEE: Council on International Educational Exchange students found this interactive approach fun and enjoyed voting for which solution they would choose. In the end I think he may have convinced several future leaders to focus on compliance in their future careers 👩‍🎓 👨‍🎓.