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Hiiibrand.com

International Creative Platform
Discovering Creativity & Empowering Brands

Hiiibrand is a platform that enables broad communications and interactions among creative, artistic and design talents across the world. Since 2010, Hiiibrand has successfully hosted over 30 authentic and professional international competitions, and has attracted over 30,000 people from more than 100 countries and regions to participate, who come from various creative fields including identity, ch

ildren’s books, illustration, typeface, product design and photography. It has also won support and endorsement from over 200 domestic and overseas professional agencies, organizations, institutions and media, such as ico-D, ATypI, etc. Hiiibrand also organizes high-standard competitions and cultural events on behalf of governments and corporations. To this day, we’ve organized more than 100 cultural communication activities in diversified forms, including exhibitions, lectures, workshops, sharing sessions, story-telling sessions and study tours, having an impact on more than 5 million people around the world. Website: www.hiiibrand.com
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16/08/2026

Burger King turns a social trend into a grilling joke.
Playing with the viral term “Tanmaxxing,” the campaign uses sunburned models to make a simple point: when it comes to getting perfectly grilled, leave it to the professionals.
The idea connects internet slang, visual humor, and Burger King’s flame-grilled brand asset in a direct and memorable way. By borrowing the language of youth culture, the campaign turns a familiar product message into something instantly shareable.
A sharp example of how brands can use trend-based humor without losing sight of their core product identity.

15/08/2026

KFC Australia turned a workplace debate into a brand invitation.
Following public discussion around an Australia Post employee who was dismissed after visiting KFC during work hours, the brand launched a timely activation: postal workers receive “Go Full Chicken On Us” postcards and can redeem a free meal at KFC after delivering the card to a restaurant.
It is a classic real-time marketing move. The brand enters an existing conversation, borrows its emotional energy and converts it into a simple, highly shareable gesture.
Whether you see it as generous, opportunistic or both, the idea shows how quickly brands can turn a news moment into participation.
Would this kind of reactive marketing make you more likely to visit the brand?

13/08/2026

Heinz turns ketchup control into a love language.
Its new “Love Lid” lets people choose how much ketchup they want with three dispensing levels: Like, Love, and Crazy Love. Designed for Heinz ketchup bottles, the limited-edition lid responds to a familiar everyday debate — how much ketchup is the right amount?
By transforming a small packaging detail into a playful interaction, Heinz makes product use more personal, humorous, and shareable.
It is a smart reminder that packaging design does not always need to reinvent the product. Sometimes, one simple twist can create a new brand moment.

12/08/2026

IKEA reframes price through the value of everyday happiness.
In this campaign, IKEA moves beyond traditional product pricing and instead highlights the emotional value that furniture and home objects can bring into daily life. Rather than focusing only on the cost of a sofa, a toy, or a home accessory, the campaign connects each item with small moments of joy — then breaks the price down into a tiny “cost per happiness moment.”
It is a simple but effective shift: from selling products to measuring the experiences they create.
By turning affordability into an emotional story, IKEA reminds consumers that good design is not just about what something costs, but how often it becomes part of meaningful everyday life.

10/08/2026

Heinz turns a pasta sauce into a proposal moment.
Inspired by the viral “Marry Me Pasta” trend on TikTok, Heinz’s campaign presents its pasta sauce like an engagement ring — complete with a red jewelry box and playful romantic messaging.
The idea cleverly transforms an everyday food product into a shareable cultural object, linking comfort food, internet humor, and emotional storytelling in one simple visual gesture.
It is a smart example of how brands can borrow from social trends and reframe familiar products with just the right amount of drama.

08/08/2026

CASETiFY teams up with Marvel to bring Spider-Man’s iconic suit into everyday tech accessories.
The new Spider-Man collection transforms phone cases, AirPods cases, magnetic attachments, and more into wearable pieces of fandom. One highlight is a silicone case inspired by Spider-Man’s classic costume, turning the texture and visual codes of the suit into a playful protective design.
The collection also continues CASETiFY’s focus on personalization, allowing users to add names or custom elements that merge with Spider-Man’s graphic language.
As phone cases become a form of self-expression for younger consumers, this collaboration shows how pop culture, character identity, and lifestyle accessories can come together in a highly visual way.

07/08/2026

Three lowercase letters, one new direction for a museum brand.
The Deutsches Historisches Museum has introduced a new corporate identity built around “dhm”, replacing its former abstract “D”. The geometric lowercase mark is designed for flexible use, while the distinctive “m” echoes the arches of Berlin’s Zeughaus.
The system pairs the logo with GT Standard and an open colour approach that can shift across exhibitions, channels and audiences. Developed with Berlin-based State Productions, the identity creates a durable framework for campaigns, sub-brands and the museum’s future communication.
For cultural institutions, a new identity is not only about looking contemporary. It is about creating a system that can hold history, accessibility and changing forms of public engagement.
Do you think the new “dhm” feels more memorable than the former “D”?

05/08/2026

The ICC Men’s Cricket World Cup 2027 has unveiled a vibrant new brand identity rooted in African craft and culture.
Jointly hosted by South Africa, Zimbabwe, and Namibia from October 4 to November 21, 2027, the tournament’s visual identity takes inspiration from the traditional African wire bowl — a symbol of craftsmanship, connection, and shared heritage.
The logo brings together vivid colors representing the three host nations, creating a dynamic visual language that reflects the energy of cricket and the cultural richness of the African continent.
More than a tournament mark, the identity celebrates unity, local creativity, and the spirit of a global sporting event returning to Africa.

04/08/2026

The Economist is using wordplay to make a serious point about AI: independent thinking still matters.
Its new outdoor campaign turns six compact lines into a sharp response to an age of generated content. Familiar expressions are reworked around bot logic, authentic intelligence, informed opinions, factual reporting and the challenge of making sense of chaos.
The visual system stays disciplined: a bold red field, white serif type, one sentence and a black square. A long-standing brand asset becomes a flexible platform for a new cultural conversation.
For creative teams, the lesson is clear: when the visual language is recognizable, the copy can move quickly without losing the brand.
Which line would make you stop on the street?

03/08/2026

Jordan Brand is turning heritage into a new visual language.
For 2026, WØRKS partnered with Jordan Brand to develop a forward-facing identity system that moves beyond a single logo. Drawing from the visual language of the 1990s, the Air Jordan 14, MJ’s eyewear, cars and watch collection, the system introduces bespoke typographic marks for Air, Flight, Jordan, 23 and Streetwear.
Oval frames, motorsport-inspired forms and compressed silhouettes add speed and structure, while the system scales across apparel, footwear, trims, packaging, campaigns, retail and digital experiences.
Which detail feels most distinctly Jordan to you: the custom typography, the graphic symbols or the material applications?
Project by .studio

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http://hiiibrand.com/

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