03/10/2025
At the foundation, we developed interest as to the history of BCAM, so here you go:
🌸🎀 Do You Know Why October is Pink?
The story behind Breast Cancer Awareness Month
📍 Breast Cancer Awareness Month started in the United States in 1985.
It was a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries.
👉 Their goal: to promote mammography as the most effective weapon in the fight against breast cancer.
🎀 The pink ribbon wasn’t always the symbol.
In 1991, the Susan G. Komen Foundation gave out pink ribbons to participants in its New York City race for breast cancer survivors.
That moment marked the beginning of the ribbon as the global sign of awareness and hope.
🌍 By the 1990s, October was officially recognized as Breast Cancer Awareness Month worldwide.
It became a global movement to:
✔️ Raise awareness
✔️ Encourage early detection
✔️ Support survivors
✔️ Fund research
🍂 October was chosen as the dedicated month because it coincided with the autumn fundraising season in the U.S.
Over time, October became universally accepted as the month to “go pink” in solidarity.
💡 Today, Pink October is marked by:
🏥 Free screenings & awareness campaigns
💪 Survivor stories & community walks
🎗 Fundraising for research and patient support
🎀 Remember: Breast cancer is most treatable when detected early.
💗 This October, let’s:
✔️ Learn the history
✔️ Spread awareness
✔️ Encourage check-ups
✔️ Stand with survivors
👉 Early detection saves lives.
CC: Cindy Gailord