30/01/2024
I'm impressed with the positive reviews of the ski socks coming from QEJA Socks, the e-commerce start-up I've been pouring my heart into for the last three years. I mean, we do make great socks, I already knew that! But we went out on a limb when we decided to use organic cotton for the majority of the ski socks, which means they're the same construction as our crew and ankle socks, but much taller. We did prototype test the ski socks last season and put them through the wringer on freezing cold January days and steaming hot spring days in late April (thanks to the record snowfall!), and our opinion was positive, but what really helped us take the leap was the surprise and delight from our unbiased testers. We also tested Merino wool and different cotton constructions just to be sure, and all found that the organic cotton performed as well or better than the Merino. Organic cotton is not rotten!
We've really made a great product. We've sold hundreds of ski socks since their launch in December. They've been delivered all across the U.S. and a few to Canada, and we've received positive reviews from everyone who has been inclined to leave one. But, the genuine confirmation comes from the repeat purchases by people who also went out on a limb and bought a pair. I know if I buy something to 'try it out' and am impressed/inclined enough to order more, the business has done something very right (because I don't make recurring purchases often!).
A quick note on organic cotton: I referenced "cotton is rotten" above since that's the age-old adage when talking about the material in performance clothing. And I will admit, I've been caught out and very cold when cotton clothing has gotten wet and zapped all my warmth. But, as will happen when you're experimenting with new materials and taking the advice of seasoned consultants and professionals in a given industry, we learned that ORGANIC cotton is a different beast. I won't get too technical here, but the cotton of my childhood and that of my parents is highly processed and stripped of all of the characteristics that make cotton a viable, living plant. Conventional cotton is void of waxes and oils that repel water and make the material breathable. In addition, this makes organic cotton more durable (a huge plus in our sustainability mission).
Anyway, I could go on for days, but I'll leave you with this: if you want to try our socks (and have read this far!), we're running a sale right now. Buy any two Ski socks and add any one Crew or Ankle sock to your cart for free.
And, seriously, if you don't like them, we'll refund your purchase.
The ideal ski sock - thin, durable, and seamless construction for for the ultimate comfort in your boots. Made from anti-microbial and moisture-wicking materials, your feet stay dry and odor-free as you explore the slopes and look fresh for après-ski chill time. From the minute your slide your foot...
