BuildwithSally

Okay I have to share this because it surprised me.

I used an AI agent for 3 days without knowing it had a name.

I was describing my outcome to Claude Cowork and it was researching, synthesizing, and drafting on its own. I genuinely thought I was just using a really good chatbot.

I was not.

A chatbot responds to your prompt. You take the reply and figure out the next step yourself.

An agent takes your outcome and handles every step to get there. You describe where you want to end up. It figures out the path.

3 things I hand off now with zero code:

1. Research synthesis. Give it your sources. It reads them and pulls out the key points for your specific situation.
2. Document drafting. Describe the output you need. It builds the first version.
3. File organisation. Describe the structure you want. It reorganises.

Zapier and Make.com are great for connecting apps on triggers. Claude Cowork handles the judgment-based work that happens in between. Both have their place.

No developer. No technical background needed. You describe the outcome. It runs.

If you have been curious about agents but assumed they were for tech teams... they are not.

Open Claude Cowork. Describe one outcome.

What would you type first? Share it below.

Sharing what I learn using Claude Cowork in my business. Follow along.

Can I be honest with you for a second?

I was spending 3 hours every week writing captions for 7 platforms. From scratch. Every single week. I kept telling myself that was part of running a business.

Then I found Skills in Claude Cowork. I spent 30 minutes setting mine up. Saved my voice, my tone, my platform rules. One time.

Now this is all I type:

For captions: Write captions for todays post about AI tools. Claude already has everything saved. Done in 15 minutes.

For email replies: Draft a reply to this email. I paste it. Claude writes in my voice. One review instead of 5 rewrites.

For my weekly content plan: Plan this weeks content. My goal: [goal]. Seven days mapped. Done.

I want to be honest: the drafts are not always perfect. I still review everything. But the heavy lifting is done for me.

The setup is real. 30 minutes, not 30 seconds. But you do it once and every week after is faster.

Open Claude Cowork and describe one task you want to hand off. It will walk you through building your Skill.

What task would you start with? Tell me in the comments.

Sharing what I learn using Claude Cowork in my business. Follow along.

I typed my goal into Claude Cowork desktop last week.

"I want to grow my newsletter. What Skills should I set up?"

It showed me built-in Skills it already had. I had no idea they were there.

I added my own voice and writing rules. Saved it. Then typed one command. And it worked.

Here is what I love about Skills: you update them whenever you want. Add new rules. Change your tone. Update your platforms. They grow with you.

Claude Cowork has great built-in Skills. You do not need to start from scratch.

Here is how to start:

1. Open Claude Cowork desktop. Describe your goal in plain English.
2. Add your writing rules and tone. Save.
3. Type your command. Update whenever you want.

Sharing what I learn using Claude Cowork in my business. Follow along.

Know a founder who thinks AI tools are too complicated? Share this with her.

It can be that simple. What goal would you describe first?

I ran two businesses from one AI conversation today. Here is exactly what I did, step by step.

I am a non-techie busy mom. I do not know how to code. I am figuring this out as I build, and I am sharing everything honestly so you can skip the hard parts.

Save this. Share it with a woman in business who needs to hear this.

Something surprised me this week.

I thought AI worked one way: copy your content into the chat window, then it helps you.

Claude Code works differently.

I opened it in VS Code, typed one prompt: Read my content folder and tell me what topics I keep avoiding.

No uploading. No copy-pasting.

It read my content plan, brand voice guide, and last 10 posts. Found 3 gaps I had not noticed. From files already on my computer.

Have you tried Claude Code? Drop a comment.

My kids leave at 8. By 8:15 my AI system is already running.

Here is exactly what happens between school drop off and pick up.

8:15am: I open Claude Code in VS Code. One prompt. Full week of content written in my voice before my coffee goes cold.

9:00am: I open Claude Cowork. Describe my emails. Walk away. Fold laundry. Come back to drafts ready to send.

10:00am: I tell Cowork to read my last 30 days of posts and tell me what to focus on next week. Go shower. Come back to a full strategy report.

The honest truth: I am not superhuman. I am a mom with limited time who built a system that runs while I do everything else. One subscription.

Tag a mom who needs to hear this.

Comment MOM and I will send you my exact prompts and how to set this up in one afternoon.

Sharing what I learn using Claude Code in my business. Follow along.

Claude Cowork just launched and I am already learning it.

Here is what it is in plain English:

You describe an outcome. Step away. Come back to finished work.

No code. No terminal. No VS Code. It works inside the Claude desktop app on your existing files and folders.

Claude Code is for building things. Claude Cowork is for running your business. Synthesizing documents. Drafting proposals. Organizing research. Extracting data. All autonomous. All multi-step.

Anthropics built this specifically for non-technical knowledge workers. That is us.

How to start: Download Claude Desktop at claude.com/download. Click the Cowork tab. Describe your task. Let it run.

Available on paid plans (Pro, Max, Team, Enterprise).

I am testing it on my business this week and sharing everything that works and everything that does not.

What task in your business would you hand off first?

Sharing what I learn using Claude Code in my business. Follow along.

29 posts. 7 followers. 4 weeks.

Here are the 3 mistakes that caused it.

Mistake 1: No bio link.
I posted 29 times with nowhere for clicks to go. Fix this in 2 minutes before you post anything.

Mistake 2: Two audiences. One account.
I was speaking to completely different people in the same feed. The algorithm had no idea who to show my content to.
Fix: one audience. One message.

Mistake 3: Tools before strategy.
Claude Code built everything perfectly. I had nothing clear to say.
Fix: write one sentence explaining who you help before you touch any tool.

None of these are tool problems. They are strategy problems. Every one has a fix you can do today.

What mistake is slowing your growth right now? Drop it in the comments.

Sharing what I learn using Claude Code in my business. Follow along.

$340 a month. 6 tools. 4 cancelled this week.

Here is what I found when I went through them one by one.

The caption writing tool I paid $29 a month for? Claude Code writes captions with my brand voice already saved. It does not need me to re-explain my tone every time.

The content repurposing tool at $49 a month? I paste this into Claude Code now: "Read this post. Rewrite it as a LinkedIn post, a Twitter post, a Threads post, and a TikTok script. Use my brand voice." 2 minutes. Done.

The SOP builder at $19 a month? Claude Code writes it, saves it as a file, and updates it when I say what changed.

The email drafting tool at $29 a month? It already knows my voice. First draft is 90% there.

I kept 2. Blotato for scheduling. Canva for visuals.

Open your subscriptions list tonight. Pick one tool. Paste this into Claude Code: "Do you handle this? What prompt would I use?" Drop what you find below.

Sharing what I learn using Claude Code in my business. Follow along.

Every AI post you have read sounds the same. And I get it. The first time I asked AI to write a caption it gave me "In today's fast-paced world..." energy.

The problem was not the tool. The problem was my brief.

Here is what I did. Took 5 minutes.

I went through my sent emails and old captions. Found 3 pieces of writing where I thought "yes, this sounds like me." Copied them.

Then I opened Claude Code in VS Code and pasted this:

"Read these 3 writing samples. Identify my tone, sentence length, vocabulary patterns, and what I avoid. Write a brand voice guide I will use for all future content."

It created a file called brand-voice.md. Now every time I ask it to write, it reads this file first. My voice stays consistent across 7 platforms without me repeating instructions.

Before: 30 minutes editing every draft because the tone was wrong.
After: First drafts sound 90% like me. 5 minutes to publish.

The best part? The file does not disappear when you close the browser. It does not reset between conversations. It is always there.

Your voice is your brand. Teaching AI to match it is not optional. It is step one.

Sharing what I learn using Claude Code in my business. Follow along.

Try this today. Drop your business type below and I will tell you which 3 writing samples to start with.

Try this right now.

Open your social media. Look at your last 50 posts. Group them by topic.

How many are about pricing? How many about onboarding? How many about your process?

Now look at the topic with the most posts.

That is your first product.

10 posts about pricing? That is a pricing guide for your industry.
8 posts about onboarding? That is a client welcome kit.
12 posts about AI tools? That is a starter pack for business owners.

You did not notice because you posted them one at a time. But together they tell a story. And that story is a product.

The writing is done. It needs organizing.

Here is what I learned using Claude Code inside VS Code this week.

You type: "Read my content folder. Find my recurring topics. Show me how many posts I have on each."

It reads everything and groups them. Then you say "organize my top topic into a guide with chapters." It pulls the strongest parts. Adds transitions. Saves a draft.

The learning: your content is more valuable as a collection than as individual posts.

I am sharing what I learn using Claude Code in my business this week. Follow along if that is useful.

Day 4 of 6. Tomorrow: brand voice consistency.

Try the 50-post exercise and tag someone who needs to see this.