English Marketing Works

01/10/2022

RETENTION ALL OVER AGAIN Many enrollment, admissions and marketing leaders find themselves knowing that retention is a priority but uncertain of where to start. While different independent school retention game plans have different priorities, there are six universal truths that should govern any approach.

While different independent school retention game plans have different priorities, there are six universal truths that should govern any approach.

05/14/2021

It was great being on EMA's Enrollment Spectrum Podcast to discuss The Ride to Independent Schools report that I wrote as well as my new e-book about retention - Segment for Success.

A conversation with Chuck English

04/27/2021

Create messaging that captures people’s attention, influences their thinking, or even changes their minds.

Differentiate your school from its competitors.

Develop recruitment and retention initiatives that achieve results.

Speak to the Heart!

Speak to the heart. That’s how you can create messaging that captures people’s attention, influences their thinking or even changes their mind.

03/22/2021

CREATE MESSAGING THAT GETS MARKETING RESULTS by focusing on the "why" and not the "who" of your parents.

Creating messaging themes focused on why parents make their decisions will lead to increased clicks, inquiries and other results.

01/28/2021

YOUR 9-STEP GUIDE TO ACHIEVING RETENTION SUCCESS AT INDEPENDENT SCHOOLS. http://bit.ly/SegmentSuccess
With enrollment stakes so high, the same-old approach to retention is not going to work. Segment for Success presents a fresh and effective approach that will help you improve retention results. Get your copy today.

12/07/2020

WHY YOUR SCHOOL NEEDS TO BE LIKE ALEXA. The Amazon Echo's distinctive features are its voice and what it can do for you. The same is true for your school.

The advent of digital assistants is having huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their expectations. To be successful, sc...

07/13/2020

Computers may be able to modify copy so that it gets better results, but messaging still needs humans to make it connect. Here are the 6 rules of great messaging.

People still have to think about the concepts and words that will motivate other people. At its core, messaging needs humans to make it work.

05/22/2020

Here are 6 ways that empathy can guide school marketing & communications as we move to the next phase of the COVID reality.

As we move to the next phase of COVID reality, here are six suggestions to discover what’s in the minds and hearts of parents and what to do about it.

04/19/2020

Here are 4 COVID Common Sense tips for those involved in marketing & communication for schools

Here are four common sense principles to guide your independent school marketing and communication efforts during the COVID-19 crisis.

02/03/2020

Do parents really want to be treated like customers? Does the parent experience really differentiate schools. See what parents had to say in my new e-book.

Gain insight into what is important to parents as part of their experience at the schools their children attend with this free eBook from Chuck English.

09/19/2019

Proud to have researched and authored this special report on enrollment trends and issues.

STATE OF THE INDEPENDENT SCHOOL INDUSTRY: Special Report on Enrollment Issues and Trends: Preview August 27, 2019 Share this Flipbook Facebook Twitter Email LinkedIn