"Strength is measured in the willingness of what we let ourselves achieve." -Unknown
06/12/2026
Pony Up with Alani Nu ✨💕
We built a pink cowgirl-inspired pop-up that brought a playful edge to CMA week. From custom moments to lounge spaces and larger-than-life visuals, the space was designed to feel fun, immersive, and unmistakably on brand.
Design + Production | MWD Creative Agency
Brand | Alani Nu
Photography | Wilson Szeto | Toronto + Destination Wedding Photographer
Alani Nu Pony Up Club at CMA Fest in Nashville 🤠💖
We designed and built a pop-up that blended Nashville country with Alani’s vibrant energy — playful, fun and elevated.
From the moment guests arrived they were met with a larger-than-life pink horse and “Pony Up Club” sign, setting the tone for a true Nashville experience.
Inside, guests were invited to customize bandanas, grab an Alani at the bar, and visit the terrace lounge, giving guests premium access to a perfect view of the stage.
Around the back, iconic photo moments with a Nashville-inspired Alani Nu mural, life-sized can, an oversized cowboy hat, and a wall of Alani flavour records, tying the whole experience in music culture.
Design + Production |
Brand |
06/04/2026
Inside Maybelline Cloudtopia ☁️💗
A soft, cloud-inspired pop-up designed to bring the new Cheek & Lip Mousse Blush to life through interactive moments and playful details:
☁️ A cloud photo moment guests could step into
☁️ Makeup artists offering product demos and touch-ups
☁️ A spin-to-win prize wheel
☁️ Product discovery moments throughout the space
☁️ Photo-worthy details from every angle
Swipe through for a closer look at the experience and all the details that brought Cloudtopia to life.
Design + Production |
Brand |
Photography |
06/03/2026
Welcome to Cloudtopia ☁️💗
We brought Maybelline’s Cheek & Lip Mousse Blush to life with a dreamy cloud-inspired pop-up experience in the middle of the mall. From the cloud photo moment to makeup touch-ups with artists and spin-to-win prizes, every detail was designed to feel soft, playful, and interactive.
Swipe through for all the moments, details, and behind-the-scenes from the pop-up.
Design + Production |
Brand |
Photography |
From render to reality ☁️💗
We transformed a corner of Yorkdale mall into Maybelline’s Cloudtopia.
From dreamy cloud-inspired details to interactive moments designed to bring the Cheek & Lip Mousse Blush to life.
Featuring an immersive cloud photo moment, glam touch-ups with makeup artists, and a spin-to-win experience with cute prizes.
Concept + Design + Production |
Brand |
Videography |
05/28/2026
Turned a simple sunscreen launch into something a bit more fun ☀️
This bright yellow pop-up for garnier was all about letting people experience the vitamin c daily uv sunscreen.
Sampling stations, a quick quiz game for prizes, and a UV camera that showed exactly how the product protects your skin in real time.
Design + Production |
Brand |
Photography |
05/27/2026
A little moment of sunshine in the middle of the city ☀️
A yellow pop-up for to bring their Vitamin C Daily UV Sunscreen to life.
Guests could try the product, play a quick quiz game for prizes, and the coolest part was seeing the product working on their skin in real time through a uv camera!
Design + Production |
Brand |
Photography |
Render to reality ☀️
We took this from concept to a space people could step into and experience the benefits of Garnier Vitamin C Daily UV Sunscreen.
Shoppers were able to try the product, play a quick quiz game for prizes, and the coolest part was seeing the product working on your skin in real time through a UV camera.
Concept + Design + Production |
Brand |
Videography |
05/22/2026
The Lancôme Absolute Longevity Launch.
Hosted at the Aga Khan Museum, guests were invited to experience the full walkthrough of the installation with visual presentations, listening stations, skin analysises and multiple touchpoints to learn more about the revolutionary new launch.
The evening then transitioned into a red light party in the courtyard, featuring a DJ and bar set within the Lancôme Absolue world.
A night that brought education and celebration together in one space.
Concept + Design + Production |
Brand |
Photography |
