09/23/2026
From render to reality đźš•
We took a parking lot in Toronto and transformed it into a little slice of New York City for the launch of Maybelline’s new Lifter Gel.
From the fully customized taxi, hot dog stand, scratch-and-sniff wall, newspaper box and all the tiny branded details in between. Every element was designed to bring the concept to life.
A New York moment, right in Toronto.
Design + Production | MWD Creative Agency
Brand | Maybelline New York
Videography | Ripple Media Group