09/30/2026
Ottawa wants business AI adoption to grow from just over 12% to 60% by 2034.
That's the goal of Canada's AI for All strategy, launched in June 2026.
Here is the catch.
In a 2025 University of Melbourne and KPMG study of 47 countries, only 34% of Canadians said they were willing to trust AI.
That means trusting the safety and security of using AI systems and their impact on society.
This trust has declined since 2022: Across the 17 countries surveyed in both 2022 and 2024, people became less willing to rely on AI.
The same study looked at employees who use AI at work. While trust encourages use, AI literacy was the strongest predictor of both use and critical thinking (checking and questioning what the tool gives you).
So, what people need is trust in AI and the skill to question the output.
For your team, that makes upskilling essential.
At ELA, we see it this way: Trust comes first. Skills follow.
And we can support you with both.
Does your team trust AI?