Atlantic Canada Fish Farmers Assoc

10/09/2026

CONSUMER ALERT: Beware of false claims about farmed seafood

False and misleading claims about farmed Atlantic are being promoted on social media by the Atlantic Salmon Federation and Wildfish UK’s “Off the Table” campaign to deceive consumers.

It has come to our attention that these organizations are receiving money from foundations and individuals with the intent to disrupt food security, harm farmers’ jobs, and the local businesses that supply vital goods and services to the food sector in coastal communities globally.

We wish to remind our customers and the public that farmed Atlantic salmon, farmed trout, farmed shrimp and all our other farmed seafood products are responsibly raised, harvested, and processed for grocery retailers and the food service sector.

✅ Our products are regulated and approved by government inspection agencies.
✅ We hold third party certifications and recommendations across all our operations. These certifications are achieved by implementing the relevant standards before being audited and assessed against the criteria in the standard.
✅ Our businesses that supply fish feed value chains are Marin Trust certified and MSC or Friends of the Sea certified.
✅ Health Canada’s Food Guide recommends salmon as a low-mercury, high-quality protein choice that is rich in vitamins and healthy-fats.
✅ The USDA Dietary Guidelines for Americans and the FDA/EPA Advice about Eating Fish recommends that adults, including during pregnancy, consume at least 2 servings (3 to 4 ounces each) per week including salmon as a best choice to help lower heart disease risk and blood pressure and provide key nutrients to support a child’s brain development.

As a family company, we condemn intentionally misleading campaigns about seafood that seek to deceive the public.

At Cooke, our purpose is to cultivate the ocean with care, nourish the world, provide for our families, and build stronger communities.

View our Cooke Aquaculture sustainability policy and read about our science based marine practices and innovation here: https://cookeseafood.com/sustainability/

https://cookeseafood.com/2026/10/09/consumer-alert-beware-of-false-claims-about-farmed-seafood/

Competition Bureau Canada
U.S. Department of Agriculture
U.S. Food and Drug Administration
Canadian Food Inspection Agency
CCFI / CCIA
Canadian Seafood Farmers
Atlantic Canada Fish Farmers Assoc
Newfoundland Aquaculture Industry Association (NAIA)
Aquaculture Association of Nova Scotia
PEI Aquaculture Alliance
National Aquaculture Association
Maine Aquaculture Association

10/09/2026

One week left to register for ACFFA’s Fall Forum 2026!

How do we inspire the next generation to explore careers in aquaculture and the ocean sector?

Join Alysa Czenze of the Centre of Marine Applied Research (CMAR) and Katelyn (Katie) Harris of ACFFA for Coast to Classroom: How Nova Scotia and New Brunswick Are Reaching the Next Generation.

Discover how innovative education and outreach programs are connecting young people with our ocean industries, sparking curiosity and opening doors to future careers. Don't miss this session and much more at ACFFA’s Fall Forum, October 21–22 in Saint Andrews, NB!
Register today: https://atlanticfishfarmers.com/our-activities/events-and-awards/

10/08/2026

Our favorite day of the year! We're proud partners in Fundy Salmon Recovery!

10/06/2026

Join us at ACFFA’s Fall Forum to hear from Dr. Jordan Poley, Director of Lab Technologies at Onda, as he shares research on the rapid detection of Moritella viscosa DNA using LAMP technology.

Based in Prince Edward Island, Jordan works closely with industry, academic and regulatory partners to advance new technologies and discoveries for aquaculture.

Don’t miss the conversation. Register today for ACFFA’s Fall Forum: https://atlanticfishfarmers.com/our-activities/events-and-awards/

10/05/2026

Every salmon raised here means more jobs, more local food, and greater control over Canada's food supply. Let's grow more salmon here in Atlantic Canada! Our Farms. Our Fish. Our Food.

10/01/2026

Where do Atlantic salmon go - and what can we learn by tracking them?

At this year’s Fall Forum, Dr. Marc Trudel of Fisheries and Oceans Canada will share his research on tracking Atlantic salmon in the Bay of Fundy and their interactions with aquaculture.

Based at the St. Andrews Biological Station, Dr. Trudel studies interactions between aquaculture and marine ecosystems, with a focus on environmental risks and science-based solutions.

Join us October 21–22 in Saint Andrews, N.B. Find out more and register: https://atlanticfishfarmers.com/our-activities/events-and-awards/

09/30/2026

September 30th marks National Day for Truth and Reconciliation and Orange Shirt Day – Every Child Matters. On this day, we honour the children who never returned home and Survivors of residential schools, as well as their families and communities. Public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process. Find out more here: https://nctr.ca/

09/29/2026

Frank McKenna sees big potential for aquaculture in Atlantic Canada - and we couldn’t agree more.

Speaking at the release of the Atlantic Economic Panel’s new report, the former New Brunswick Premier highlighted aquaculture and agri-food as sectors with real opportunity for growth.

It echoes the message in our recent Farming Our Future report: Atlantic Canada has tremendous potential to responsibly grow its finfish sector. Now it’s about creating the conditions to grow. 🐟🌊

09/28/2026

Thank you to the Panel for this important work and for recognizing the role Atlantic Canada's finfish farming sector can play in growing our economy, strengthening our food supply and creating opportunities in coastal and rural communities.
The Panel's report echoes many of the recommendations in ACFFA’s recent Farming Our Future report - including the need to create the conditions for investment, innovation and responsible growth.
We're ready to do our part to unlock Atlantic Canada's potential.

09/26/2026

What a fantastic feature story on one of our members - East Coast Innovation! This Atlantic Canadian innovation is bringing fish behaviour, engineering and art together to rethink how farmed fish are handled around the world. 🇨🇦

How New Brunswick engineer Joel Halse and artist Geoff Slater used engineering, art and fish behaviour to create a more humane approach to modern aquaculture.