Shea-Lynn's Butterfly Effect

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Shea-Lynn's Butterfly Effect A not-for-profit whose mission is to increase seat belt compliance and promote safer roadway choices. Countless lives were changed forever that day.

This is accomplished through awareness campaigns, education, school events/assemblies, and community involvement. Background Story:

On May 17, 2021, at only 16 years of age, Shea-Lynn McGawโ€™s life was tragically cut short suddenly and unexpectedly. She was killed in a single-vehicle roll-over just 10 minutes away from home when the young new driver lost control of the vehicle. Shea-Lynn, who was sitting in the back seat had just removed her seat belt minutes before to slide over and make room for her friend who was joining her in the back seat of the car. As they travelled along the gravel road heading home, something unexpectedly caused the vehicle to pull to the side of the road. In an attempt to respond to the situation, the inexperienced driver overcorrected, causing the vehicle to flip. It all happened in a matter of seconds and without any warning. Of the three people in the car, Shea-Lynn was the only one who had failed to re-secure her seat belt properly and was thrown from the vehicle and killed instantly when the vehicle landed on her. Her two friends who had their seat belts on walked away with minor injuries. The ripple effect was enormous for the community, bystanders, and first responders. Learning that Shea-Lynn was not secured within a restraint took everyone by surprise, as she was always a strong advocate for the use of a seat belt amongst her friends. The reasons behind the decision to not re-secure her seat belt that night remain unknown, but in hopes of preventing another family from having to experience a similar tragedy and to help keep Shea-Lynnโ€™s loving spirit alive, the โ€œShea-Lynnโ€™s Butterfly Effectโ€ initiative was born. The goal is to not only increase awareness about seat belt safety but also encourage drivers of today to make safer choices while on the road. While parents know there is an inherent risk associated with their teens beginning to drive, many parents are unaware of the true statistics and risks associated with the choices being made by kids today. Here are some things that you should know:

1) 1 in 4 youth openly admit that they do not consistently wear their seatbelt when they are with their peers. Parents, talk to your kids regularly about the importance of wearing a seat belt, every trip, every time.

2) The use of a seat belt is the single most effective way to protect yourself and your passengers in a crash. Always make sure everyone is buckled up BEFORE the vehicle is in motion and that seat belts remain secured until the vehicle has stopped.

3) There are many myths and misperceptions that contribute to the reasons why one may choose to not wear a seatbelt. Take the time to ask and have an honest conversation about the facts. By addressing the real reasons, maybe you can save a life.

4) Parents, the responsibility is on us. Take the time to have the discussions and set clear road safety expectations, but most importantly, never forget to model the correct behaviour. Youth tell me all the time that they are learning from what they see their parents do. Make sure they are receiving the message of safety first.

5) Parents, empower your teen(s) to set clear expectations when driving with their friends. Let them know that it is okay to have non-negotiable rules in the car and help them problem solve how to address situations where they might experience resistance.

6) Driving comes with great responsibility. Tomorrow is not promised, but it is impacted by the choices made today. Drive responsibly. Drinking and driving, distracted driving, speed, and aggressive driving kill. Itโ€™s not worth your life or your passengerโ€™s life.

7) Car crashes are the leading cause of death for youth 16-25 years of age with 80% of all fatalities occurring with a similarly aged driver. Many other Provinces have established restrictions limiting the number of passengers allowed with new drivers, but Alberta does not. Consider implementing your own household restrictions to assist your teen with the transition of learning to drive independently.

8) Lastly, one must never let their guard down when it comes to road safety! It is so easy to settle into bad habits because you think it will never happen to you. That is what we thought. That is what Shea-Lynn thought. But it did happen and continues to happen. Be selfish with your safety and be prepared at all times by buckling up. You never know when the circumstances of the road will change. Shea-Lynn was known for her bright smile and โ€œBe Strong, Never Give Upโ€ attitude. And with this, we, her parents will not have her story end here. One of her friends even told her a couple of months before the accident that he saw her as the type of person that would make a huge impact in the world. He texted her a message saying that she โ€œwould be someone who would save livesโ€. So, in her honour, in memory of Shea-Lynn, help her save lives. Help us to celebrate her life by joining the movement to spread awareness. Sponsorship is welcome so that we can reach more people. We are driven to make a difference!

What began as a tragedy has become a message of hope and community. ๐Ÿฆ‹ At Shea-Lynnโ€™s Butterfly Effect, we work tirelessl...
10/14/2026

What began as a tragedy has become a message of hope and community. ๐Ÿฆ‹

At Shea-Lynnโ€™s Butterfly Effect, we work tirelessly to share our message with the world: buckle up, someone loves you. ๐Ÿ’›

Every time that you get into a car, someone is waiting for you to get home safely. Through community engagement, online presence, and education, we want to create a world where everyone buckles up every time. Itโ€™s an act that only takes 3 seconds, and it saves lives. ๐Ÿš—

Do you want to have us present at your location? Would you like us to have a table at your event? Contact us via our website, email, or DM to discuss how we can continue to spread our message of hope!
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Traffic Safety | Road Safety | Vehicle Safety | Transportation Safety |Traffic Safety Awareness | Seat Belt Safety | Awareness | Road Safety Education | Safe Driving | Injury Prevention | Crash Prevention | Community Safety | Public Education | Driver Education | New Driver | Teen Driver | Driver Safety | Passenger Safety | Safety | Driving Tips | Safety Tips | Car Safety | Child Safety | Parents of Teens | Family Safety | Moms On Instagram | Dads on Instagram | Parents on Instagram | Arrive Alive | Buckle Up | Seat Belts Save Lives | Someone Loves You | Get Home Safe | Non Profit | Shea-Lynn's Butterfly Effect | SBE | Alberta | Edmonton | St. Albert

One conversation could save a life.โ€ผ๏ธ The time has come to restructure our iPledge program, and WE NEED YOUR HELP!๐Ÿ”’๏ธ  It...
10/11/2026

One conversation could save a life.

โ€ผ๏ธ The time has come to restructure our iPledge program, and WE NEED YOUR HELP!

๐Ÿ”’๏ธ Itโ€™s Anonymous

๐Ÿ•‘๏ธ Takes 4-6 minutes

๐Ÿš— Helps shape road safety education for Grades 7-10

Your perspective matters.

๐Ÿ“š๏ธ Students

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ง Parents/guardians

๐ŸŽ Educators

Scan the QR code that applies to you and answer a few quick questions to make a difference!

Help create a program that reaches teens before tragedy does. ๐Ÿ’›

Survey closes: October 30, 2026
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Traffic Safety | Road Safety | Traffic Safety Awareness | Seat Belt Safety | Awareness | Safe Driving | Defensive Driving | Injury Prevention | Crash Prevention | Vehicle Safety | Community Safety | Public Education | School Programs | Parents of Teens | Teachers of Teens | Students | New Drivers | Transportation Safety | Driver Education | Alberta | Edmonton | St. Albert | Get Home Safe

๐Ÿ’™ Thank you, St. Albert Dodge! ๐Ÿ’™ Today, we would like to thank St. Albert Dodge for partnering with us as our Photograph...
10/09/2026

๐Ÿ’™ Thank you, St. Albert Dodge! ๐Ÿ’™

Today, we would like to thank St. Albert Dodge for partnering with us as our Photography Sponsor at the Second Annual Buckle Up Benefit. Your value for community and appreciation for seat belt safety will ensure that we remember this day for years to come. Thanks to you, we will have dozens of photos to show the world how incredible it is when we all come together for change.

For decades, St. Albert Dodge has been a cornerstone of the St. Albert vehicle sales community. They are known for providing quality sales and automotive services. As a relationally based business, St. Albert Dodge strives to connect with each customer and ensure a stress free experience where they feel cared for, educated, and confident in their purchase. Whether you are searching for a new or used vehicle, contact St. Albert Dodge for a personalized and quality experience!

To the entire St. Albert Dodge team, thank you for believing in our mission and helping make this event possible. Your support is helping us work toward a future where more people get home safely to the ones they love, and to the homes that they cherish. ๐Ÿฆ‹

For more information about the Buckle Up Benefit, visit http://slbutterflyeffect.org/2026-buckle-up-benefit-
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Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Fundraiser | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Sponsor Opportunity | Community Support | Seat Belt Awareness | Safe Communities | Road Safety Education

We bet you didnโ€™t learn this type of anatomy in school! Class is in session! ๐ŸŽ Here at Shea-Lynnโ€™s Butterfly Effect, we ...
10/08/2026

We bet you didnโ€™t learn this type of anatomy in school! Class is in session! ๐ŸŽ

Here at Shea-Lynnโ€™s Butterfly Effect, we are incredibly passionate about sharing the need for seat belt safety awareness and keeping families together. You may hear โ€œbuckle upโ€ often, but do you know how the seat belt is keeping you safe?

The construction of a seat belt is complex and impressive. It is incredible that we have such fantastic and ever evolving safety technology. As newer models of vehicles bring new safety features, one of the oldest is the most important. Buckle up every time, and get home safe. ๐Ÿš—

Do you have questions about how seat belts work or their importance? COMMENT them below, and FOLLOW us for more seat belt safety tips and tricks!
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Traffic Safety | Road Safety | Traffic Safety Awareness | Seat Belt Safety | Awareness | Safe Driving | Defensive Driving | Distracted Driving | Impaired Driving | Speeding | Injury Prevention | Crash Prevention | Vehicle Safety | Pedestrian Safety | Cyclist Safety | School Zone Safety | Community Safety | Public Education | Transportation Safety | Driver Education | Alberta | Edmonton | St. Albert |

๐Ÿ’™ Thank you, Hammer Injury Law! ๐Ÿ’™ Today, we would like to thank Hammer Injury Law for partnering with us as our Print & ...
10/07/2026

๐Ÿ’™ Thank you, Hammer Injury Law! ๐Ÿ’™

Today, we would like to thank Hammer Injury Law for partnering with us as our Print & Signage Sponsor at the Second Annual Buckle Up Benefit. Thanks to your support, the signs and printed materials throughout the Buckle Up Benefit will help welcome our guests, share our message, and bring the evening together beautifully. ๐Ÿ’›

Thank you for helping us make every detail count! ๐Ÿฆ‹

Hammer Injury Law brings over 30 years of legal experience and expertise to Edmonton, the Northwest Territories, and the Yukon. Founded in 2023 by Richard J. Mallett, this firm is determined to ensure that every victim receives the justice that they deserve. Hammer Injury Law has a well rounded team that can support you through a variety of accident types, injury types, and class action lawsuits in several languages. As a firm owner, Rick is passionate about community service and philanthropy. You can frequently find him supporting local charities, causes, and educational facilities, including SBE! Facing a life changing injury is hard enough. Donโ€™t go through it alone. Contact Hammer Injury Law today to get started!

To Rick and the Hammer Injury Law team, thank you for believing in our mission and helping make this event possible. Your support is helping us work toward a future where more people get home safely to the ones they love, and to the homes that they cherish. ๐Ÿฆ‹

For more information about the Buckle Up Benefit, visit http://slbutterflyeffect.org/2026-buckle-up-benefit
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Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Fundraiser | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Sponsor Opportunity | Community Support | Seat Belt Awareness | Safe Communities | Road Safety Education

๐Ÿš— Buckling up keeps you safe in ways that you would never consider. ๐Ÿš— When you get in the car, do you think about the po...
10/02/2026

๐Ÿš— Buckling up keeps you safe in ways that you would never consider. ๐Ÿš—

When you get in the car, do you think about the possibility of ejection? Chances are, you donโ€™t. Maybe you donโ€™t think that it could happen to you, or maybe you feel like you could hold on during a crash. If you are not buckled up, the chances of you being thrown from the vehicle during a crash increase by 30 times. If you are ejected, there is a three in four chance that you will die.

Remember your loved ones when you get in the car, and buckle up every time. ๐Ÿฆ‹
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Seat Belt Safety | Road Safety | Traffic Safety | Community Outreach | Public Education | Injury Prevention | Safe Driving | Family Safety | Vehicle Safety | Local Event | Community Engagement | Safety Advocate | Nonprofit | Education | Alberta | Edmonton | St. Albert |Safety First | Community Support | Donations |

๐Ÿ’™ Thank you, Alberta Blue Cross! ๐Ÿ’™ Today, we would like to thank Alberta Blue Cross for partnering with us as one of our...
10/01/2026

๐Ÿ’™ Thank you, Alberta Blue Cross! ๐Ÿ’™

Today, we would like to thank Alberta Blue Cross for partnering with us as one of our Charcuterie Sponsors at the Second Annual Buckle Up Benefit.

Your consistent community service and passion for safety will keep smiles on faces and stomachs full. Thanks to you, we will have the opportunity to prepare a beautiful spread of meats, cheeses, fruits, breads, sweets, and many more goodies for guests to enjoy. ๐ŸŒŸ

Alberta Blue Cross is a non-profit organization and the largest extended health benefits provider in Alberta. From employer supported and individual based plans to government sponsored programs such as senior health care, Alberta Blue Cross strives to provide quality and competitive health care to residents. With a passion for supporting the community, Alberta Blue Cross is proud to serve the province. If you are looking for some great extended health benefits, including massage, physiotherapy, and mental health care, reach out to the team at Alberta Blue Cross!

Alberta Blue Cross, thank you for believing in our mission and helping make this event possible. Your support is helping us work toward a future where more people get home safely to the ones they love, and to the homes that they cherish. ๐Ÿฆ‹

For more information about the Buckle Up Benefit, visit http://slbutterflyeffect.org/2026-buckle-up-benefit
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Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Fundraiser | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Sponsor Opportunity | Community Support | Seat Belt Awareness | Safe Communities | Road Safety Education

๐ŸŒŸ Have you been waiting to partner with us? THIS IS YOUR SIGN! ๐ŸŒŸ We still have a few sponsorship opportunities left for ...
09/30/2026

๐ŸŒŸ Have you been waiting to partner with us? THIS IS YOUR SIGN! ๐ŸŒŸ

We still have a few sponsorship opportunities left for our annual Buckle Up Benefit, our biggest fundraiser of the year! We are so excited for an evening of connection, community, and growth.

๐Ÿ—“๏ธ October 15, 2026

๐Ÿ•›๏ธ 6:00 PM - 8:30PM

๐Ÿ“ Bison Lodge, Edmonton

If you are a local individual, business, or club, consider sponsoring this yearโ€™s event. Whether you are looking to dip your toes into event sponsorship or would like to commit to a major opportunity, we have something for you.

Sponsorship of this event comes with a variety of perks for your business, both online and in person. These perks may include:

โœ…๏ธ Pre-event social media recognition

โœ…๏ธ Logo featured on tables and sponsor boards

โœ…๏ธ Sponsor spotlights

โœ…๏ธ Reserved guest seating

For more details on our sponsorships and benefits that each one provides, visit our event website, linked on the last page of this post.

Put your name next to a life saving cause and help make a successful event possible. We would love to work with you to keep roads safer.

Do you have any questions? Are you ready to partner for change? Email [email protected] to secure your sponsorship. There are limited spots remaining, so email early to ensure that you receive the perfect opportunity for your business.

Letโ€™s build a safer future together. ๐Ÿ’™
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Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Fundraiser | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Sponsor Opportunity | Community Support | Seat Belt Awareness | Safe Communities | Road Safety Education

09/27/2026

๐Ÿฆ‹ How did you spend your Sunday? ๐Ÿฆ‹

We spent a lovely Sunday morning supporting another family in St. Albert who hosted a fun run in memory of their precious Luke Abma.

It is called the Luke's Legacy Fun Run.

Each year, the funds raised go to support the Stollery Children's Hospital Foundation.

As for the conversations we had...booster seats continue to be the hot topic. So many kids using a regular adult seat that should still be using a booster seat. ๐Ÿ˜Ÿ

One conversation at a time, we will increase awareness around this.

๐Ÿƒโ€โ™€๏ธ Find us at Lukeโ€™s Legacy Fun Run this Sunday! ๐Ÿ’›Weโ€™ll be at Lions Park in St. Albert for a morning of community, con...
09/24/2026

๐Ÿƒโ€โ™€๏ธ Find us at Lukeโ€™s Legacy Fun Run this Sunday! ๐Ÿ’›

Weโ€™ll be at Lions Park in St. Albert for a morning of community, connection and fun, all in memory of Luke Abma and in support of the Stollery Childrenโ€™s Hospital Foundation.

๐Ÿ“… Sunday, September 27
โฐ 9:00 AMโ€“12:00 PM
๐Ÿ“ Lions Park, St. Albert

Come say hi, visit our booth and enjoy the run/walk, outdoor games, face painting, refreshments and more.

Weโ€™d love to see you there! ๐Ÿฆ‹

Registration can be found at: https://raceroster.com/events/2026/119005/lukes-legacy-fun-run


Lukeโ€™s Legacy Fun Run | St. Albert Events | Lions Park | Community Fun Run | Family Fun Run | Stollery Childrenโ€™s Hospital Foundation | Community Fundraiser | Local Charity | Community Support | Family Event | St. Albert Community | Fun Run | Run for a Cause | Walk for a Cause | Community Connection | Local Nonprofit | Local Charity Event | Giving Back | Community Awareness | Seat Belt Safety | Road Safety | Passenger Safety | Injury Prevention | Safe Communities | Community Education | Shea-Lynnโ€™s Butterfly Effect

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Saint Albert, AB

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