Shea-Lynn's Butterfly Effect

Shea-Lynn's Butterfly Effect A not-for-profit whose mission is to increase seat belt compliance and promote safer roadway choices. Countless lives were changed forever that day.

This is accomplished through awareness campaigns, education, school events/assemblies, and community involvement. Background Story:

On May 17, 2021, at only 16 years of age, Shea-Lynn McGaw’s life was tragically cut short suddenly and unexpectedly. She was killed in a single-vehicle roll-over just 10 minutes away from home when the young new driver lost control of the vehicle. Shea-Lynn, who was sitting in the back seat had just removed her seat belt minutes before to slide over and make room for her friend who was joining her in the back seat of the car. As they travelled along the gravel road heading home, something unexpectedly caused the vehicle to pull to the side of the road. In an attempt to respond to the situation, the inexperienced driver overcorrected, causing the vehicle to flip. It all happened in a matter of seconds and without any warning. Of the three people in the car, Shea-Lynn was the only one who had failed to re-secure her seat belt properly and was thrown from the vehicle and killed instantly when the vehicle landed on her. Her two friends who had their seat belts on walked away with minor injuries. The ripple effect was enormous for the community, bystanders, and first responders. Learning that Shea-Lynn was not secured within a restraint took everyone by surprise, as she was always a strong advocate for the use of a seat belt amongst her friends. The reasons behind the decision to not re-secure her seat belt that night remain unknown, but in hopes of preventing another family from having to experience a similar tragedy and to help keep Shea-Lynn’s loving spirit alive, the “Shea-Lynn’s Butterfly Effect” initiative was born. The goal is to not only increase awareness about seat belt safety but also encourage drivers of today to make safer choices while on the road. While parents know there is an inherent risk associated with their teens beginning to drive, many parents are unaware of the true statistics and risks associated with the choices being made by kids today. Here are some things that you should know:

1) 1 in 4 youth openly admit that they do not consistently wear their seatbelt when they are with their peers. Parents, talk to your kids regularly about the importance of wearing a seat belt, every trip, every time.

2) The use of a seat belt is the single most effective way to protect yourself and your passengers in a crash. Always make sure everyone is buckled up BEFORE the vehicle is in motion and that seat belts remain secured until the vehicle has stopped.

3) There are many myths and misperceptions that contribute to the reasons why one may choose to not wear a seatbelt. Take the time to ask and have an honest conversation about the facts. By addressing the real reasons, maybe you can save a life.

4) Parents, the responsibility is on us. Take the time to have the discussions and set clear road safety expectations, but most importantly, never forget to model the correct behaviour. Youth tell me all the time that they are learning from what they see their parents do. Make sure they are receiving the message of safety first.

5) Parents, empower your teen(s) to set clear expectations when driving with their friends. Let them know that it is okay to have non-negotiable rules in the car and help them problem solve how to address situations where they might experience resistance.

6) Driving comes with great responsibility. Tomorrow is not promised, but it is impacted by the choices made today. Drive responsibly. Drinking and driving, distracted driving, speed, and aggressive driving kill. It’s not worth your life or your passenger’s life.

7) Car crashes are the leading cause of death for youth 16-25 years of age with 80% of all fatalities occurring with a similarly aged driver. Many other Provinces have established restrictions limiting the number of passengers allowed with new drivers, but Alberta does not. Consider implementing your own household restrictions to assist your teen with the transition of learning to drive independently.

8) Lastly, one must never let their guard down when it comes to road safety! It is so easy to settle into bad habits because you think it will never happen to you. That is what we thought. That is what Shea-Lynn thought. But it did happen and continues to happen. Be selfish with your safety and be prepared at all times by buckling up. You never know when the circumstances of the road will change. Shea-Lynn was known for her bright smile and “Be Strong, Never Give Up” attitude. And with this, we, her parents will not have her story end here. One of her friends even told her a couple of months before the accident that he saw her as the type of person that would make a huge impact in the world. He texted her a message saying that she “would be someone who would save lives”. So, in her honour, in memory of Shea-Lynn, help her save lives. Help us to celebrate her life by joining the movement to spread awareness. Sponsorship is welcome so that we can reach more people. We are driven to make a difference!

🚗 Buckling up keeps you safe in ways that you would never consider. 🚗 When you get in the car, do you think about the po...
10/02/2026

🚗 Buckling up keeps you safe in ways that you would never consider. 🚗

When you get in the car, do you think about the possibility of ejection? Chances are, you don’t. Maybe you don’t think that it could happen to you, or maybe you feel like you could hold on during a crash. If you are not buckled up, the chances of you being thrown from the vehicle during a crash increase by 30 times. If you are ejected, there is a three in four chance that you will die.

Remember your loved ones when you get in the car, and buckle up every time. 🦋
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Seat Belt Safety | Road Safety | Traffic Safety | Community Outreach | Public Education | Injury Prevention | Safe Driving | Family Safety | Vehicle Safety | Local Event | Community Engagement | Safety Advocate | Nonprofit | Education | Alberta | Edmonton | St. Albert |Safety First | Community Support | Donations |

💙 Thank you, Alberta Blue Cross! 💙 Today, we would like to thank Alberta Blue Cross for partnering with us as one of our...
10/01/2026

💙 Thank you, Alberta Blue Cross! 💙

Today, we would like to thank Alberta Blue Cross for partnering with us as one of our Charcuterie Sponsors at the Second Annual Buckle Up Benefit.

Your consistent community service and passion for safety will keep smiles on faces and stomachs full. Thanks to you, we will have the opportunity to prepare a beautiful spread of meats, cheeses, fruits, breads, sweets, and many more goodies for guests to enjoy. 🌟

Alberta Blue Cross is a non-profit organization and the largest extended health benefits provider in Alberta. From employer supported and individual based plans to government sponsored programs such as senior health care, Alberta Blue Cross strives to provide quality and competitive health care to residents. With a passion for supporting the community, Alberta Blue Cross is proud to serve the province. If you are looking for some great extended health benefits, including massage, physiotherapy, and mental health care, reach out to the team at Alberta Blue Cross!

Alberta Blue Cross, thank you for believing in our mission and helping make this event possible. Your support is helping us work toward a future where more people get home safely to the ones they love, and to the homes that they cherish. 🦋

For more information about the Buckle Up Benefit, visit http://slbutterflyeffect.org/2026-buckle-up-benefit
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Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Fundraiser | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Sponsor Opportunity | Community Support | Seat Belt Awareness | Safe Communities | Road Safety Education

🌟 Have you been waiting to partner with us? THIS IS YOUR SIGN! 🌟 We still have a few sponsorship opportunities left for ...
09/30/2026

🌟 Have you been waiting to partner with us? THIS IS YOUR SIGN! 🌟

We still have a few sponsorship opportunities left for our annual Buckle Up Benefit, our biggest fundraiser of the year! We are so excited for an evening of connection, community, and growth.

🗓️ October 15, 2026

🕛️ 6:00 PM - 8:30PM

📍 Bison Lodge, Edmonton

If you are a local individual, business, or club, consider sponsoring this year’s event. Whether you are looking to dip your toes into event sponsorship or would like to commit to a major opportunity, we have something for you.

Sponsorship of this event comes with a variety of perks for your business, both online and in person. These perks may include:

✅️ Pre-event social media recognition

✅️ Logo featured on tables and sponsor boards

✅️ Sponsor spotlights

✅️ Reserved guest seating

For more details on our sponsorships and benefits that each one provides, visit our event website, linked on the last page of this post.

Put your name next to a life saving cause and help make a successful event possible. We would love to work with you to keep roads safer.

Do you have any questions? Are you ready to partner for change? Email [email protected] to secure your sponsorship. There are limited spots remaining, so email early to ensure that you receive the perfect opportunity for your business.

Let’s build a safer future together. 💙
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Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Fundraiser | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Sponsor Opportunity | Community Support | Seat Belt Awareness | Safe Communities | Road Safety Education

09/27/2026

🦋 How did you spend your Sunday? 🦋

We spent a lovely Sunday morning supporting another family in St. Albert who hosted a fun run in memory of their precious Luke Abma.

It is called the Luke's Legacy Fun Run.

Each year, the funds raised go to support the Stollery Children's Hospital Foundation.

As for the conversations we had...booster seats continue to be the hot topic. So many kids using a regular adult seat that should still be using a booster seat. 😟

One conversation at a time, we will increase awareness around this.

🏃‍♀️ Find us at Luke’s Legacy Fun Run this Sunday! 💛We’ll be at Lions Park in St. Albert for a morning of community, con...
09/24/2026

🏃‍♀️ Find us at Luke’s Legacy Fun Run this Sunday! 💛

We’ll be at Lions Park in St. Albert for a morning of community, connection and fun, all in memory of Luke Abma and in support of the Stollery Children’s Hospital Foundation.

📅 Sunday, September 27
⏰ 9:00 AM–12:00 PM
📍 Lions Park, St. Albert

Come say hi, visit our booth and enjoy the run/walk, outdoor games, face painting, refreshments and more.

We’d love to see you there! 🦋

Registration can be found at: https://raceroster.com/events/2026/119005/lukes-legacy-fun-run


Luke’s Legacy Fun Run | St. Albert Events | Lions Park | Community Fun Run | Family Fun Run | Stollery Children’s Hospital Foundation | Community Fundraiser | Local Charity | Community Support | Family Event | St. Albert Community | Fun Run | Run for a Cause | Walk for a Cause | Community Connection | Local Nonprofit | Local Charity Event | Giving Back | Community Awareness | Seat Belt Safety | Road Safety | Passenger Safety | Injury Prevention | Safe Communities | Community Education | Shea-Lynn’s Butterfly Effect

💫 Thank you, Karen Pacheco with Mortgage Architects! 💫 Today, we would like to thank Karen Pacheco - Mortgage Architects...
09/23/2026

💫 Thank you, Karen Pacheco with Mortgage Architects! 💫

Today, we would like to thank Karen Pacheco - Mortgage Architects for partnering with us as our Decor & Ambiance Sponsor at the Second Annual Buckle Up Benefit. Your generosity and passion for keeping families together will ensure that our guests have an incredible experience.

Thanks to you, the venue will be completely transformed into a beautiful place of conversation, connection, and community. 💛

Karen is a mortgage broker that is passionate about connecting families with their perfect home. She knows how complicated financing a new home can be. Words like pre-approval and pre-qualification can add so much stress to an already involved and busy experience. With Karen, you can know that you are in safe hands. While she assists you with securing a mortgage and navigating the financial side of things, you can focus on finding the perfect home for you. Whether you are a first time buyer, looking for an investment property, or refinancing your home, Karen has you covered. Contact her if you are looking to take the stress out of your mortgage!

Karen, thank you for believing in our mission and helping make this event possible. Your support is helping us work toward a future where more people get home safely to the ones they love, and to the homes that they cherish. 🦋

For more information about the Buckle Up Benefit, visit http://slbutterflyeffect.org/2026-buckle-up-benefit


Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Fundraiser | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Sponsor Opportunity | Community Support | Seat Belt Awareness | Safe Communities | Road Safety Education

The Second Annual Buckle Up Benefit is only ONE MONTH away! ✨🦋We are busily preparing behind the scenes for our BIGGEST ...
09/15/2026

The Second Annual Buckle Up Benefit is only ONE MONTH away! ✨🦋

We are busily preparing behind the scenes for our BIGGEST fundraiser of the year! This will be a night focused on community, connection, and conversation, all with the goal of keeping families together and making our roads safer.

If you are looking to engage with the local community, contribute to a great cause, and learn more about our mission, then this is the event for you. Tickets are available at slbutterflyeffect.org/2026-buckle-up-benefit. We hope to see you there! 💙
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Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Fundraiser | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Sponsor Opportunity | Community Support | Seat Belt Awareness | Safe Communities | Road Safety Education

‼️ Just because it’s COMMON does not mean that it’s RIGHT. ‼️Young drivers are influenced by so much more than just the ...
09/13/2026

‼️ Just because it’s COMMON does not mean that it’s RIGHT. ‼️

Young drivers are influenced by so much more than just the driver’s manual. Friends, family, media, and internal beliefs are all influential factors. When there are so many contradicting sources pulling you in all directions, it can be difficult to know up from down.

We are here to help.

At Shea-Lynn’s Butterfly Effect, we are passionate about helping the young drivers of our community and keeping families together. With disobeying rules becoming increasingly popular, we want to promote the opposite. When you are pressured to speed, unbuckle, or drive under the influence, remember everyone that you want to stay safe for. Make sure that you get home safe every time, and always follow the rules of the road. 🦋

FOLLOW us for more tips about how to stay safe on the road!
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Seat Belt Safety | Road Safety | Traffic Safety | Community Outreach | Public Education | Injury Prevention | Safe Driving | Family Safety | Vehicle Safety | Local Events | Show and Shine | Rib Fest | Community Engagement | Safety Advocate | Nonprofit | Education | Alberta | Edmonton | St. Albert | Rotary Club | Safety First | Community Support | Donations |

🎉 We’re heading to Forza Yoga & Pilates 2nd Birthday Bash tomorrow!Come say hello and enjoy an afternoon filled with loc...
09/12/2026

🎉 We’re heading to Forza Yoga & Pilates 2nd Birthday Bash tomorrow!

Come say hello and enjoy an afternoon filled with local vendors, activities, food, wellness experiences and plenty of family fun. 💜

📅 Sunday, September 13
⏰ 1:00–4:00 PM
📍 Forza Yoga & Pilates, St. Albert

Kids under 10 are FREE, with a bouncy castle, face painting and activities for the little ones too! 🎈

We love opportunities to get out into our community, have conversations about road and seat belt safety, and connect with new faces.

If you're there, be sure to stop by the Shea-Lynn’s Butterfly Effect booth and say hi! 🦋💛

Do you love money saving tips, tricks, and hacks? If the answer is yes, then this post is for you! 💸Driving safely is im...
09/10/2026

Do you love money saving tips, tricks, and hacks? If the answer is yes, then this post is for you! 💸

Driving safely is important, and we typically think of preventing injury or death, but it also helps to save your wallet! Following speed limits, braking smoothly, and driving carefully can help you avoid the unexpected and stressful costs of repairs, fines, fuel, and more. If you needed even more motivation to practice safe driving, this is your sign!

Want more safety tips? Drop us a follow and let us know in the comments which money saving tips you will use. 🚗
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Saving Money | Money Saving Tips | Budget Tips | Frugal Living | Smart Spending | Financial Tips | Saving Hacks | Affordable Living | Adulting Tips | Life Hacks | Driving Tips | Safe Driving | Defensive Driving | Road Safety | Car Expenses | Car Ownership | Gas Savings | Vehicle Maintenance | Avoid Speeding Tickets | Insurance Savings | Responsible Driving | Everyday Savings |

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